Create a Facebook Live Video Post
Updated
SUMMARY
Sprinklr leverages Facebook’s API support of Facebook Live, which means brands can manage their Facebook live streaming content through Sprinklr alongside other social content. You can publish and report on your Facebook Live video, all within Sprinklr. Use Sprinklr’s management of Facebook Live to capture real-time fan responses and engage, making your audience a part of the experience. Here we explain steps for the same.
Before You Begin
You are required to use a third-party streaming service in order to leverage Facebook live streaming through Sprinklr.
Your account must be at least 60 days old.
Your Page or professional profile must have at least 100 followers.
You need to have Facebook access or task access to create content.
Steps to Publish Facebook Live Video
Click the Publisher icon
in the top right corner of the top navigation bar and select Create Post. In the Create Post window, select your Facebook Page where you want to publish. You can also use Advanced Search to narrow your searches by a series of different filters.
Select Live Video as the Type of Message from the drop-down menu.
Once you have selected the Type of Message as Post you would like to publish to, enter the content for the post in the Message box.You can tag or @mention Facebook pages in your posts. Type "@" and then begin typing a Facebook Page name in the box. You’ll then see a drop-down list of potential accounts you can mention. Select the page you want from the list and continue typing your message.
You can also add Custom Links, Content Placeholders, previously created Text Templates or YouTube Videos to the post by clicking
Insert icon.
Click the Emoji Picker icon from the Message box to open the emoji menu. Use the icons at the top to browse categories, or search the emoji. Click your chosen emoji, and it'll be added to your message.
Enter the Video Title for your live video.
Below the Video Title, you will find the Stream Key and Stream URL. You must copy it to use it in your live streaming software.
Click
Add Preferred Audience to this post or
Add Audience Restrictions to this post. For more information, see Targeting & Gating Facebook Posts.
You can also publish the post as a Dark Post or Draft Post and enable Native Scheduling by checking the respective boxes. You can only make it one of them at a time, the other two fields will be disabled.
Select a campaign from the Campaign drop-down menu to associate your post with. You can also set your campaign as default by clicking Set as Default. Select a sub-campaign from the Sub-Campaign drop-down menu to associate your post with.
Select Tags and Social Bars from the drop-down menu respectively and apply the respective custom properties to the post.
You can select URL Shortener to shorten every link that you paste in your message. This helps you make the most of the character limit.
Under Approval, set an Approval Type for your post. You can also add an Approval Note.
The preview of the post will render on the right pane. Also, you can click the Preview icon
in the bottom left corner if you have minimized the Create Post window.
Click Post in the bottom right corner to publish the post on the selected Facebook Page immediately. If you are not ready to publish and want to save your post as a draft, click Save as Draft.
You can also schedule your post for a future date and time by clicking the
Schedule Post in the bottom right corner. Select the month, date, and time of publishing. Click Apply to save your changes.
When you schedule Facebook Live posts, an announcement will be published to your Facebook Page alerting your fans of the date and time that you are scheduled to go Live.
When ready to go live, access the settings of your live streaming software, and enter the Stream Link and Stream URL generated in step 9.
Begin streaming in your live streaming software. Your stream will appear on the Facebook Page that was selected in Sprinklr.
The entry for these assets may vary for different live streaming programs. In Open Broadcaster Software, OBS, for example, this configuration is found in Settings > Stream (shown below).
In the Engagement Dashboards, your Facebook Live video will appear as an outbound post, allowing you to collect reporting data on the engagements of your video.
Frequently Asked Questions about Facebook Live video
Why do we need a third party streaming service in order to leverage Facebook live streaming through Sprinklr?
Currently, Sprinklr Mobile or Sprinklr Desktop does not support Facebook Live. We recommend using OBS (Open Broadcaster Software), a free application that provides more sophisticated features than a mobile or tablet device can.
Are there tips and tricks on how to use OBS? i.e. how to use your iPhone or iPad as the device when streaming for a Facebook live stream?
Currently, there is no configuration tutorial via OBS on how to use an iPhone or iPad device, you can definitely ask the community volunteers in the forum. Live stream URLs and Keys can be created ahead of time in Sprinklr to expedite the publishing process within OBS.
When you create a Facebook Live video using the Sprinklr URL and Key are you able to change the Campaign and Outbound Custom Fields on the post when it comes into the platform?
Yes, you are able to edit the Campaign and Outbound Custom Fields as you would on any outbound post. You can do this in a Facebook API Posts column or Outbound column. We would recommend creating a separate Campaign or Outbound Custom Field related to Facebook Live videos so that you can filter by this later in Reporting.
Does the live video get pulled in right as the live stream starts or once it's been completed and stopped streaming?
Yes, the video will be on the platform as it is live streaming, however, the video is not playing in Sprinklr (frozen video post). It may take around a minute for the video to pull into a Facebook API or Outbound column.
How do I separate out comments on the Live video from other inbound comments?
Create an Inbound rule with the first Brand Post-condition as “Post Campaign” is “Outbound campaign you applied to the Facebook Live video”. The action will be “Add the inbound message to a queue” or “Apply an inbound custom property” to the message. Then make sure to add this partner queue column to a new monitoring dashboard or existing monitoring dashboard to moderate the FB Live comments.
Are there any caveats to engaging with Facebook Live comments?
You cannot publish threaded replies on a Facebook Live video (natively or in Sprinklr). If you reply to a comment on a FB Live video through Sprinklr, it will show up as an additional comment on the video. You can like comments on the FB Live video in Sprinklr.
Can we disable Live video publishing for Distributed Users?
If you want, it's possible to hide the Facebook Live Video option in Quick Publish. Going forward, the same enhancement is also available for the Distributed users. To hide the Facebook Live Video option in Quick Publisher, please raise a request to Support.
Are there any additional tips and tricks for reporting on Live videos?
Beyond the Facebook Live dimension above, there aren’t any ‘Facebook Live’ metrics. We recommend filtering a standard Facebook Engagement reporting dashboard by the Campaign or Outbound Custom Field you applied on the Facebook Live video to see only engagements on the Live Video.