SOCIAL ADVERTISING PLATFORM

A social advertising platform is purpose built for planning, executing, and optimizing campaigns across multiple social media channels. It brings together audience targeting, creative production, budget automation, optimization, reporting, and governance within a unified platform. It reduces operational complexity, improves consistency across regions, and provides real-time visibility into performance and spend for enterprises.

Native ad managers are built for managing ads on a single platform. They work well for channel-specific campaigns but require separate workflows, data exports, and creative formats across channel. This creates duplication, increases the risk of errors, and makes it difficult to manage campaigns holistically.

A social advertising platform unifies campaign workflows, giving enterprise teams a single system for managing ads, creative content, budgets, and performance across channels — while maintaining strong governance and visibility.

A unified social advertising platform gives enterprises full control over paid social campaigns across regions and teams. It standardizes approvals, creative execution, and reporting, helping brands maintain consistency and stay compliant.

Centralized workflows also reduce manual effort, shorten launch cycles, and improve coordination. With everything in one place, decision-makers can respond to performance data faster and reallocate budgets more effectively.

Yes, a social advertising platform improves ROAS by automating budget allocation, reducing underperforming spend, and ensuring ads reach the right audience. It enables centralized performance tracking across channels, so teams can shift spend quickly to what works. With built-in controls for pacing and creative rotation, enterprises reduce waste and scale high-performing campaigns.

For example, Sprinklr includes a "Kill Switch" that automatically pauses low-impact ads based on predefined benchmarks or unexpected market shifts. This protects ad budgets in real time and increases ROAS by up to 55%.

The key features of Sprinklr’s centralized social advertising platform include:

• Centralized campaign planning and approvals: Speeds up execution and keeps teams aligned 
• AI-powered creative insights: Identifies top-performing ad elements for smarter optimization 
• Automated budget pacing and bidding: Minimizes wasted spend and maximizes efficiency 
• Digital Asset Manager (DAM): Organizes and reuses creative assets to save time and costs 
• Enterprise-grade governance: Safeguards compliance with role-based controls and audit trails 
• Unified cross-channel reporting: Tracks paid, owned, and earned media in one place 
• Custom taxonomy: Standardizes targeting and analytics for clearer insights 
• Ad comment moderation: Protects brand reputation by managing paid ad engagement.

Sprinklr empowers enterprise teams to efficiently manage paid campaigns across 10+ social channels from a single platform. By leveraging AI-driven insights, teams can dynamically optimize budgets, bids, and ad rotations to maximize performance. It also supports streamlined creative workflows, enabling bulk ad creation from a central data feed, and easy personalization through dynamic templates tailored to each market.

Sprinklr offers a centralized Digital Asset Manager that helps teams organize and reuse high-performing creative assets, reducing production time and costs. Finally, it provides a unified taxonomy and cross-channel reporting to help marketers gain comprehensive visibility into campaign effectiveness, enabling faster decisions, consistent brand messaging, and scalable growth across global markets.

Yes, Sprinklr brings paid and organic social data together on one platform with detailed reporting. You can compare metrics, track performance across channels, see engagement and sentiment, and combine social insights with other marketing data. This unified view helps you understand the entire customer journey instead of just individual campaigns.

Wells Fargo replaced four separate point solutions with Sprinklr, eliminating millions in contract costs. By bringing marketing, customer care, and compliance together on a unified platform, the brand achieved better visibility, consistency, and scale.

Sprinklr’s AI-native platform evaluates creative elements to find what resonates best with each audience and automatically promotes top performers. It refines targeting using data from multiple channels and dynamically adjusts budget allocation to prioritize high-return campaigns. This automation reduces manual effort and improves campaign efficiency, helping marketers boost results and maximize ROI.

Sprinklr offers broad social channel coverage and continuously adds support for new ad formats like video, immersive experiences, and demand generation. Its flexible creative templates and governance policies quickly adapt to platform changes and compliance requirements.

The unified taxonomy and creative automation enable enterprises to rapidly create and launch ads across emerging channels without disrupting existing workflows. This future-ready design helps brands stay competitive, test new formats, and scale campaigns efficiently as digital advertising evolves.