IT’S A WRAP
Catch Up on CXUnifiers' mainstage sessions: now on-demand!
Elevating CX & Productivity. Radically.
Ragy Thomas, Sprinklr's Founder, Advisor to the CEO & Chairman of Board, took to the CXUnifiers main stage and talked about the importance of unifying your front office teams — to streamline workflows and meet customer needs more seamlessly.
Here’s what Ragy talked about:
- How Sprinklr’s unified customer experience management (Unified-CXM) platform is the operating system for the Edge.
- Sprinklr’s new innovations: Digital Twin, Surveys, Crisis Management Solution App, VoiceConnect, Project Management & Collaboration, Social Self-Serve as well as Community.
- How the Sprinklr Digital Twin can help your employees, your teams, and your brand.
The future of the front office is going to be radically different.
It’s Time to UnifAI!
Brandon Purcell, VP, Principal Analyst, AI & Customer Analytics at Forrester, captivated the audience at CXUnifiers using Pink Floyd’s “Dark Side of the Moon” album as a blueprint for what’s happening, what to do about it, as well as prognosticate about what’s to come with the customer lifecycle.
Here’s what Brandon talked about:
- The customer lifecycle as we know it is collapsing; companies only have fleeting moments to optimize customer experiences
- The siloed nature of the business is leading to fractured customer experiences
- AI can help companies deliver a unified, harmonious experience
- Leverage predictive AI to understand who the customer is and what she may want and need
- Adopt generative AI to help create personalized experiences at scale
The How on Sprinklr
Buddy Waddington, Sprinklr’s Principal Technologist for AI and Insights, illustrated the necessity for leaders to realize the value of AI now, and offered starting points to embrace AI across 4 main elements of CX.
Starting points Buddy talked about:
- Reimagining content creation via generative AI
- Embracing marketing process as the new opportunity for optimization
- Surrounding service agents with AI
- Unifying unsolicited and AI-first solicited research
Focusing on AI across CX is the best step toward the future of the front office.
