Choose the best social media management platform for you
Sprinklr Social offers a radically simplified UI, built-in listening, OpenAI’s ChatGPT integration and over 100 more features than Sprout Social for superior social media management.
Uncover winning insights with
Sprinklr’s built-in AI-powered listening
Unlike Sprout Social's expensive listening tool add-on with limited capabilities, Sprinklr offers robust AI-powered listening built-in with cutting edge-features for comprehensive and actionable insights.
Audience Insights
Crisis Management
Quick Insights
Leverage actionable insights for growth
Utilise audience insights to create personalized and relevant content, fostering loyalty and engagement.
Boost your team’s productivity with
Sprinklr AI and OpenAI’s ChatGPT
Sprinklr leads the way in AI-powered productivity with its advanced automation and seamless ChatGPT integration to save time and increase efficiency, an advantage that Sprout Social lacks due to the absence of essential AI tools.
Brainstorm Content
Smart Tone Modification
AI-assisted Themes
Unleash creativity effortlessly
Generate captivating, channel-specific posts instantly with creative content ideas.
Experience the most feature-rich social media solution
Sprinklr offers more features across publishing, planning, asset management, engagement, governance and reporting than Sprout Social – all through a unified platform.
Feature Comparison
Features
Channel Coverage
Facebook
Twitter
Instagram
Youtube
LinkedIn
Tiktok
Pinterest
Yelp
Google Business
Apple App Store
Google Play Store
Trustpilot
Glassdoor
Coming Soon ✨
Discord
Coming Soon ✨
Publishing Capabilities
Omni-channel Publisher
Mobile & Desktop Previews
GPT AI powered Post Creation
GPT AI Powered Content Editor
GPT AI powered Campaign Brief Generator
Publish Dark Posts
Customize Posts by Platform
Publish First Comment
Account Groups
Tag Posts with Custom Fields
Calendar
Month, Week, Day View
2 Day, 3 Day, 4 Day, 5 Day & 6 Day View
View Posts in Multiple Timezones Simultaneously
Customizable Post Cards to view tags, performance metrics etc
Color Coding for Posts
Calendar Smart Insights
Customizable Calendar Views for Different Teams
Export Calendar as PDF & Excel
Visualize Events in Calendar
Visualize Best Time to Post and Publishing Queues in Calendar
Social Inbox
Respond to Posts, Comments and DMs
Quick Actions on Messages
Multi-level Message Approval
Identify Engageable & Non-Engageable Messages using AI
Sentiment Tagging powered by AI
GPT-AI Powered Reply Assistance
Asset Manager
Support for Video, GIFS, Images & Text
Multi-level Asset Approval Workflow
Bulk upload & Download
Asset Insights to understand Asset Performance
Version History for Assets
Create & Manage Tasks on Assets
Customizable Assets Views for Different Teams
Customizable Asset Cards to view tags, performance metrics etc
Social Listening & Benchmarking
Topics & Themes
Topic Comparison Reports
AI based positive and negative themes via AI
10+ Out of the Box Reports Use Cases based Insights
Deep Insights powered by AI
Smart Trends for Media Monitoring powered by AI
Competitive Benchmarking via Facebook, Instagram and X, formerly Twitter
Reporting & Analytics
Platform-wise Post Performance
Cross-platform Post Performance
Inbox Performance
Task Performance
Paid Reporting
Governance
Tree Based Automations
Roles & Permissions
Canned Responses
Quick Actions
*This comparison is based on publicly available data and was last updated on 12th April 2024
Ready to make the switch?
Seamlessly migrate to Sprinklr with our exclusive offers.
1,200 +
Happier Customers
20+
Service Verticals
LEADER FORRESTER WAVEᵀᴹ
Social Suites, Q3 2021
Trusted by the world’s biggest brands
Sprinklr is the foundation of our social media strategy. It is our backbone.
Marc DuquesnoySocial Media Performance DirectorL'Oréal
Sprinklr allowed the team to scale its social program to better understand customers and prospects, connect social to real-life experiences, and make the brand more recognizable around the world.
Erin McGeeSocial Media ManagerSAP
The most comprehensive Sprout Social alternative in the market
Experience the power of a truly unified, AI-centric social media management solution, and revolutionize your brand's social presence forever.
