SPRINKLR SOCIAL SELF-SERVE VS SPROUT SOCIAL
Choose the best social media management platform for you
Sprinklr Social offers a radically simplified UI, built-in listening, OpenAI’s ChatGPT integration and over 100 more features than Sprout Social for superior social media management.
![Overpaying for Sprout Social’s limited features?](https://images.ctfassets.net/ukazlt65o6hl/6G27NGiw8tF3N5Vq4RcS7d/27ebc000f53690ede176bd8e01037546/2._Better_Value.png?w=948&h=547&q=70&fm=png)
Uncover winning insights with Sprinklr’s built-in AI-powered listening
Unlike Sprout Social's expensive listening tool add-on with limited capabilities, Sprinklr offers robust AI-powered listening built-in with cutting edge-features for comprehensive and actionable insights.Audience Insights
Crisis Management
Quick Insights
Utilise audience insights to create personalized and relevant content, fostering loyalty and engagement.
![DeepInsights](https://images.ctfassets.net/ukazlt65o6hl/1syyI7HHao5Or82aIZPaY0/5f6c13a64431c0e150cd8d57cdf07889/DeepInsights.png?w=750&h=558&q=70&fm=png)
Boost your team’s productivity with Sprinklr AI and OpenAI’s ChatGPT
Sprinklr leads the way in AI-powered productivity with its advanced automation and seamless ChatGPT integration to save time and increase efficiency, an advantage that Sprout Social lacks due to the absence of essential AI tools.Brainstorm Content
Smart Tone Modification
AI-assisted Themes
Generate captivating, channel-specific posts instantly with creative content ideas.
![BrainstormContent](https://images.ctfassets.net/ukazlt65o6hl/6fFn3nTRku92QE255Lt0Yp/2ed183f91196210aa50bb60e553a11c1/BrainstormContent.png?w=1689&h=984&q=70&fm=png)
Experience the most feature-rich social media solution
Sprinklr offers more features across publishing, planning, asset management, engagement, governance and reporting than Sprout Social – all through a unified platform.
Features | ![]() | ![]() |
---|---|---|
Channel Coverage | ||
Facebook | ||
Twitter | ||
Instagram | ||
Youtube | ||
LinkedIn | ||
Tiktok | ||
Pinterest | ||
Yelp | ||
Google Business | ||
Apple App Store | ||
Google Play Store | ||
Trustpilot | ||
Glassdoor | Coming Soon ✨ | |
Discord | Coming Soon ✨ | |
Publishing Capabilities | ||
Omni-channel Publisher | ||
Mobile & Desktop Previews | ||
GPT AI powered Post Creation | ||
GPT AI Powered Content Editor | ||
GPT AI powered Campaign Brief Generator | ||
Publish Dark Posts | ||
Customize Posts by Platform | ||
Publish First Comment | ||
Account Groups | ||
Tag Posts with Custom Fields | ||
Calendar | ||
Month, Week, Day View | ||
2 Day, 3 Day, 4 Day, 5 Day & 6 Day View | ||
View Posts in Multiple Timezones Simultaneously | ||
Customizable Post Cards to view tags, performance metrics etc | ||
Color Coding for Posts | ||
Calendar Smart Insights | ||
Customizable Calendar Views for Different Teams | ||
Export Calendar as PDF & Excel | ||
Visualize Events in Calendar | ||
Visualize Best Time to Post and Publishing Queues in Calendar | ||
Social Inbox | ||
Respond to Posts, Comments and DMs | ||
Quick Actions on Messages | ||
Multi-level Message Approval | ||
Identify Engageable & Non-Engageable Messages using AI | ||
Sentiment Tagging powered by AI | ||
GPT-AI Powered Reply Assistance | ||
Asset Manager | ||
Support for Video, GIFS, Images & Text | ||
Multi-level Asset Approval Workflow | ||
Bulk upload & Download | ||
Asset Insights to understand Asset Performance | ||
Version History for Assets | ||
Create & Manage Tasks on Assets | ||
Customizable Assets Views for Different Teams | ||
Customizable Asset Cards to view tags, performance metrics etc | ||
Social Listening & Benchmarking | ||
Topics & Themes | ||
Topic Comparison Reports | ||
AI based positive and negative themes via AI | ||
10+ Out of the Box Reports Use Cases based Insights | ||
Deep Insights powered by AI | ||
Smart Trends for Media Monitoring powered by AI | ||
Competitive Benchmarking via Facebook, Instagram and X, formerly Twitter | ||
Reporting & Analytics | ||
Platform-wise Post Performance | ||
Cross-platform Post Performance | ||
Inbox Performance | ||
Task Performance | ||
Paid Reporting | ||
Governance | ||
Tree Based Automations | ||
Roles & Permissions | ||
Canned Responses | ||
Quick Actions | ||
*This comparison is based on publicly available data and was last updated on 12th April 2024
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LEADER
FORRESTER WAVEᵀᴹ
Social Suites, Q3 2021
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The most comprehensive Sprout Social alternative in the market
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