The best teams prefer Sprinklr
Sprinklr vs. Sprout Social
Which is Right for You?
Sprinklr Social’s AI-centric capabilities give you an unfair advantage over Sprout Social. You can do more with Sprinklr Social in every critical aspect of social media management — content generation, social listening and engagement — at a fraction of the cost.
Sprout Social doesn't even compare to Sprinklr. Here's why?
Unmatched Channel Coverage
Sprinklr has support for 30+ social and digital channels – the highest channel coverage in the industry.
Unparalleled AI
Sprinklr AI+ combines the power of latest predictive AI and generative AI to produce an accuracy of 90%+.
Unified Reporting and Analytics
Sprinklr offers a powerful custom reporting engine with unified reports for paid, owned and earned media.
Enterprise-grade Governance
Sprinklr provides custom approval workflows, AI-powered compliance checks and granular roles and permissions to ensure strong governance.
THE WORLD’S LEADING BRANDS TRUST SPRINKLR
Feature comparison table
Find out the features that make Sprinklr Social superior to Sprout Social
| Feature |  |  |
| Channel coverage | 40 channels | 20 channels |
| Listening Channel Coverage | 25+ channels | 7 channels |
| Real-time listening through Firehose access |  |  |
| Organic boosting on social channels | |  |
| Unified reports for paid, earned and owned media in a single dashboard | | |
| AI-powered message triaging and intuition moderation | | |
| Enterprise grade governance | | |
Fully available
Semi available
Partially available
Manage social end-to-end on a single platform
Know your audience, competition and market
Tap into millions of conversations with Social Listening and get AI-powered insights for data-driven strategies.
Engage your audience at scale
Plan and deliver data-driven content across channels, regions and demographics with a unified brand voice. Leverage sentiment analysis and AI-powered automations to maximize engagement.
Amplify your social media presence
Boost reach and drive revenue by unifying paid promotions, employee advocacy and user-generated content.
Never miss a customer issue on social
Identify issues across 30+ social, messaging and review channels. Respond, manage and resolve these issues quickly and effectively by using built-in social customer service.
Measure your performance and share intelligence across the organization
Centralize data from all touchpoints across social. Get a holistic view of listening, benchmarking and performance data, including engagement on paid initiatives, in real time.
Why the most iconic brands chose Sprinklr.
Shiseido Japan boosts overall owned media account performance by 244%
Sprinklr’s sales and customer success functionalities are amazing. They make sure they understand our organizational structure and our reality. They are flexible, prompt, and super reliable. They consistently share best practices to help us meet our goals, and they always go beyond my expectations.
+406%
YoY in UGC on social media
Yuya Chiba
Assistant Brand Manager, Makeup Digital Marketing Strategy Group, Shiseido Japan
Microsoft’s social intelligence team turns data into insights with Sprinklr
Sprinklr listens to us. They take our suggestions seriously, and they make improvements that make the platform better. That's not something that every platform does, which really speaks to the way that we've partnered together to make it more usable for social listening analysts and day-to-day users.”
8.6
billion listening mentions analyzed in 2021
Allie Webster
Market Research Manager, Microsoft
Banking on brilliance: M&T Bank's social media triumph
This evolution is possible because of the sophistication that Sprinklr provides: help with safety, sophistication, precision, accuracy and hard, quantifiable metrics. I don't think anybody else in the marketplace provides that level of peace of mind, customer service and robust data engineering.
Shannon Truax
Senior Vice President of Social Media, M&T Bank
Explore how Lenovo created a holistic social media strategy with Sprinklr Advocacy
Advocacy allows us to help employees create content that is interesting and important to them and their social networks. And, for the first time in memory, we’ve got a tool representative of all geographies, all corporate initiatives.
260%
increase in social sharing
Alli Soule
Social Education and Advocacy Manager
Shiseido Japan boosts overall owned media account performance by 244%
Sprinklr’s sales and customer success functionalities are amazing. They make sure they understand our organizational structure and our reality. They are flexible, prompt, and super reliable. They consistently share best practices to help us meet our goals, and they always go beyond my expectations.
+406%
YoY in UGC on social media
Yuya Chiba
Assistant Brand Manager, Makeup Digital Marketing Strategy Group, Shiseido Japan
Microsoft’s social intelligence team turns data into insights with Sprinklr
Sprinklr listens to us. They take our suggestions seriously, and they make improvements that make the platform better. That's not something that every platform does, which really speaks to the way that we've partnered together to make it more usable for social listening analysts and day-to-day users.”
8.6
billion listening mentions analyzed in 2021
Allie Webster
Market Research Manager, Microsoft
Frequently asked questions
Sprinklr holds an edge over Sprout Social, courtesy of its unified enterprise-level social media management platform which offers a radically simplified UI, built-in listening, OpenAI’s ChatGPT integration and access to 30+ social and digital channels, compared to Sprout Social’s eight social channels,
Both platforms provide social media monitoring, scheduling, and analytics capabilities. However, Sprinklr excels in managing extensive social media operations for enterprise-level brands. It boasts broader channel coverage and can integrate new channels within weeks. Its highly customizable solution caters to unique business use cases. It offers detailed reporting and analytics, superior governance, and a well-developed AI framework.
For enterprises seeking an all-encompassing solution, Sprinklr stands out as the preferred choice compared to Sprout Social.
- Sprinklr's unified platform integrates social data across all customer-facing touchpoints, empowering businesses with a holistic view of their audience
- With a strong industry focus, Sprinklr serves as a strategic partner for enterprises, offering solutions customized to cater to their unique requirements and challenges
Moreover, Sprinklr stands out with its advanced AI capabilities, enabling more efficient social media management and analytics compared to Sprout Social.
Sprinklr offers more features across publishing, planning, asset management, engagement, governance and reporting than Sprout Social – all through a unified platform.
- With the ability to handle large-scale social media operations, Sprinklr proves more efficient for enterprises seeking to manage multiple channels and engage with a broader audience, helping them gain valuable insights from social data and streamline their marketing efforts effectively
- Sprinklr leads the way in AI-powered productivity with its highly mature, vertical-specific AI models and seamless ChatGPT integration to save time and increase efficiency, an advantage that Sprout Social lacks due to the absence of essential AI tools
- Unlike Sprout Social's expensive listening tool add-on with limited capabilities, Sprinklr’s self-serve plan has built-in social listening tools while the enterprise plan offers in-depth listening, customer feedback and media monitoring
While Sprout Social serves its purpose well for basic use cases, Sprinklr's enterprise-level capabilities, advanced AI and holistic customer engagement platform make it a stronger alternative for larger organizations seeking a more comprehensive social media management solution.
Some of its salient features are:
- Social media management on 30+ modern channels and flexibility to add new channels quickly
- Enterprise-grade governance featuring 10x more granular roles and permissions and highly configurable workflows
- Advanced analytics with 5x more metrics and limitless customization to ensure you're getting the insights you need
If your business is rapidly expanding, and you require a more scalable and robust social media management solution to accommodate your growing needs, then you should consider switching to Sprinklr.
Points to consider:
- Enterprise-level capabilities: As your business grows, you need a social media automation tool that can handle large-scale social media operations and effectively manage multiple social channels
- Advanced AI-driven insights: A Sprout Social alternative like Sprinklr can help you extract valuable data from social interactions, understand your audience better and make data-driven decisions to fuel your business growth
- Integrated customer engagement: Sprinklr enables you to integrate social data with other customer data, giving you a comprehensive view of your audience and allowing for a more personalized customer engagement strategy
- Industry-specific features: If your business operates in a particular industry with unique social media requirements, a Sprout Social alternative that comes with industry-specific tools and functionalities can streamline your social media efforts in alignment with your industry's best practices
Sprinklr offers a comprehensive suite of enterprise-level social media management tools that automate a number of tasks across social channels, offer advanced sentiment analysis and enable personalized customer experiences.
Sprinklr’s enterprise-grade governance protects your brand’s reputation by eliminating the very real risks of off-brand engagement with a global compliance framework that encompasses approvals, governance rules and moderation processes.
There's so much more to Sprinklr.
Try it to believe us!