Originally pubished on Forbes' website here.
Apple CMO Phil Schiller Tops 2020 Ranking
NEW YORK, NY — October 1, 2020 – Chief Marketing Officers at the world’s largest technology companies dominate Forbes’ annual ranking of The World’s Most Influential CMOs. Developed with research partners Sprinklr and LinkedIn, the eighth-annual World’s Most Influential CMOs list provides a comprehensive look at the top 50 marketing leaders who are challenging the status quo, creating a lasting impact within business and culture and disrupting their respective industries.
Apple CMO Phil Schiller, who recently announced his move to become an Apple Fellow, tops this year’s ranking followed by a series of tech CMOs including Ann Lewnes at Adobe; Lorraine Twohill at Google; and Chris Capossela at Microsoft – who accounted for four of the top 10 rankings. Almost sixty percent of the top 50 are women, including four out of the top ten spots. Stephanie McMahon, Executive Vice President and Chief Brand Officer of WWE, climbs 11 spots to No. 2, becoming the highest-ranked woman on the list.
“2020 brought massive change to every industry and position, and no role more so than the CMO,” said Jenny Rooney, Communities Director and CMO Network Chair, Forbes. “The global pandemic and the drive to eradicate racial injustice changed the priorities and focuses for brands and businesses around the world. The successful CMOs on this year’s ranking are driving change and charting a course forward. They are the ones making critical decisions - spanning management, creative, process, investment, talent and technology - to build for the future and generate growth.”
"This year, the challenges of the global pandemic have permanently shifted the role of the CMO into the role of the digital transformation leader. It's now clear that so many organizations have learned that putting the customer first is at the heart of digital transformation,” said Ragy Thomas, CEO and Founder, Sprinklr. “The leaders on the 2020 list of Forbes World’s Most Influential CMOs have embraced change in a challenging year, demonstrating a focus on creating digital experiences for customers and highlighting what it takes to prepare your brand for long-term success.”
For the complete list and more, please visit: The Forbes 2020 Most Influential CMOs
To coincide with the Most Influential CMOs ranking, Forbes is hosting a virtual list-launch event today, Oct. 1, at 11 am ET. The event features discussion with Dara Treseder, Senior VP and Head of Global Marketing and Communications at Peloton; Morgan Flatley, U.S. CMO at McDonald’s; and Marc Pritchard, Chief Brand Officer at Procter & Gamble.
The World’s Most Influential CMOs List launch and virtual event is presented by Boston Consulting Group (BCG).
Later this month, Forbes will kick off its 16th annual CMO Summit Virtual Series, an exclusive four-part event convening the world’s leading Chief Marketing Officers to discuss the leading challenges impacting brands amid the global pandemic and protests against racial injustice, while also finding critical solutions that will move the world forward. This year’s theme, “Resilience in Action” spotlights how CMOs are using their resources to blaze the trail within their respective industries and in business and culture. Attendees will hear from the world’s most prominent business executives about how they are diversifying their organizations, reinventing business and driving growth for futures to come.
Key speakers include:
● Maryam Banikarim, Head of Marketing, Nextdoor
● Scott Braun, CMO, Drizly
● Andrea Brimmer, Chief Marketing & Public Relations Office, Ally Financial
● Chris Capossela, CMO & EVP, Consumer Business, Microsoft
● Brad Hiranaga, Chief Brand Officer, NA, General Mills
● Fernando Machado, Global CMO, Restaurant Brands International
● Minjae Ormes, CMO, Visible
● Jenny Rooney, Communities Director & Chair of the CMO Network, Forbes
● Marty Swant, Staff Writer & CMO Network Editor, Forbes
● Everette Taylor, CMO, Artsy
● Gráinne Wafer, Global Brand Director for Guinness, Diageo
● Karen Walker, SVP & CMO, Intel Corporation
● Tony Wells, SVP & Chief Brand Office, USAA
The summit will kick off with its first virtual event on October 8, which will focus on transformation for racial inequality and how CMOs are diversifying their teams and creating healthier cultures, both internally and externally. The second installment will take place on October 22 and will be centered around digital transformation and how innovation plays an important role in reevaluating what works and what’s relevant. Part three, taking place on November 17, is focused on collaborative marketing and the future of partnerships and lastly, episode 4, which will take place on December 10, will spotlight how marketing executives are navigating a global market amid uncertain times.
For more information on the Forbes 2020 CMO Summit Virtual Series, visit: here. To follow the conversation on social, use: #InfluentialCMOs
This year, 427 global CMOs were eligible for consideration. To be eligible for evaluation, CMOs or their brand, must have appeared on at least one major brand or marketing list in the past year. To make the Top 50, a CMO must be in the top 20% of CMOs on at least three different indicators of personal, industry or internal influence, or show extraordinary impact visibility on the conversation around Covid-19 or Black Lives Matter.
Scores are based on three datasets: brand performance as measured in the Sprinklr Benchmarking platform, which aggregated more than 832,404,704 brand-related social media shares, likes, retweets and comments; personal influence as measured in the Sprinklr Listening platform, which aggregated more than 130,489 news, blog, web and Twitter mentions about or from eligible CMOs; industry and internal influence as measured by our research partner LinkedIn, which analyzed more than two million profiles views and connections and more than six hundred thousand LinkedIn engagements.
Sprinklr (@Sprinklr) is the Customer Experience Management (CXM) platform for modern enterprises. We help organizations reach, engage and listen to customers across 25 social channels, 11 messaging channels, and hundreds of millions of forums, blogs, and review sites. Sprinklr is a global company with 1,900 employees helping the world’s most valuable enterprises make their customers happier.
The defining voice of entrepreneurial capitalism, Forbes champions success by celebrating those who have made it, and those who aspire to make it. Forbes convenes and curates the most influential leaders and entrepreneurs who are driving change, transforming business and making a significant impact on the world. The Forbes brand today reaches more than 160 million people worldwide through its trusted journalism, signature LIVE and Forbes Virtual events, custom marketing programs and 40 licensed local editions in 70 countries. Forbes Media’s brand extensions include real estate, education and financial services license agreements. For more information, visit the Forbes News Hub or Forbes Connect.