MARKETING ANALYTICS PLATFORM
Unify cross-channel reporting and unlock actionable insights faster
Measure, analyze and optimize your marketing performance across 30+ digital and social channels from a single comprehensive AI-powered dashboard.
The only unified marketing analytics platform built for enterprises
Unified platform
Centralize data and reporting for your paid social and organic campaigns across 30+ channels, including third-party data sources.
Robust taxonomy
Create custom taxonomy for creative assets, campaign setup and analytics to gain insights and make decisions aligned with your goals.
AI-powered ROI boost
Optimize ads and campaign performance with AI-powered smart bidding, dynamic budget allocation and automated pacing control.
Consolidate data across channels and sources
Bring digital and traditional marketing data together
Eliminate data silos and spreadsheets. Get a holistic view of paid and organic marketing data from 30+ online and offline sources.
Measure marketing performance in the context of your goals
Align all data and insights to a uniform taxonomy so teams can understand how campaign-level outcomes measure up to business goals.
Access full-funnel analytics by pulling data from key sources
Integrate web analytics and third-party data from sources such as CRM and CDP for robust full-funnel analytics.
Discover critical insights faster
Optimize costs and improve ROI
Identify avoidable costs in the campaign lifecycle and improve your return on marketing spend, with insights on content production, usage and performance.
Leverage AI-powered creative insights
Conduct AI-powered content analysis to identify key performance drivers and create campaigns that resonate with your audience.
Take a data-driven approach to stay brand compliant
Avoid risk to brand reputation by monitoring campaign sentiment in real time and flagging anomalies for quick course correction.
Operationalize effective reporting
Get the right insight at the right time
Uncover timely performance optimization opportunities across campaign and content levers to drive higher ROI.
Eliminate manual effort in bridging data silos
Reduce data gathering time, minimize manual efforts and eliminate the scope for human error in consolidating metrics from multiple sources.
Reduce delays in flagging key insights to your team
Automate notifications for critical insights and share dynamic reports so teams can make timely changes to campaigns in flight.
Provide teams with secure access to the data they need
Ensure teams can access insights using customizable user and account-sharing capabilities that surface only the most relevant data to each user.
Turn marketing effort into measurable business impact
Save time on data gathering
A global agency saved 45% time on average in campaign analysis and execution, as compared to native channels.
Boost marketing ROI
A multinational financial services company uses Sprinklr to maximize return on ad spend through precise data and technology integrations.
Access data from one platform
SONOS partnered with Sprinklr for a single, reliable source of performance metrics, eliminating manual data pulls and saving time and money.
Sprinklr resources
Learn how brands can drive value from social data with actionable social media insights.
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