Top 10 Social Media Competitor Analysis Tools for 2024

Get ready to buckle up as we uncover the power of social media competitor analysis tools.

In today's fast-paced business world, strengthening your market position requires more than just perfecting your own marketing strategies; it’s about being fully aware of what your competitors are doing in real time. 

So, yes, you’ve got to snoop around a bit. Call it spying, eavesdropping, or just smart business moves — whatever works for you. But the point is, you need to know exactly how your competitors are attracting customers, managing their online presence and engaging with their audience. Are they warm and engaging during a chat or stoic and sticking strictly to the script? You need to know everything because they’re probably doing the same with you. 

That’s where social media competitor analysis tools come in handy.  

These tools give you the insights you need to see what’s really going on with your competition on social media. They help you understand what’s working for them, what’s not and how you can do it better, uncovering the strategies behind their top-performing content, understanding their audience engagement and even seeing how they deal with customer complaints. 

So, if you’re ready to finally learn what others in your industry are doing right (and wrong), it’s time to check out the top social media competitor analysis platforms that can help. Let’s dive in and see what’s out there. 

What is a social media competitor analysis tool?  

A social media competitor analysis tool can be defined as a software application that helps you monitor and analyze your competitors' activities on social media.  

Here's what it does: 

👉 Tracks competitor content performance: It shows you which posts from your competitors are getting the most engagement, such as likes, shares and comments. 

👉 Analyzes engagement metrics: It helps you understand how your competitors interact with their followers and the level of audience engagement they achieve. 

👉 Monitors audience sentiment: The tool analyzes how people feel about your competitors' brands by evaluating the tone of comments and mentions. 

👉 Identifies trending topics: It highlights the topics and hashtags your competitors use that are gaining popularity and how to use hashtags effectively.  

👉 Compares follower growth: It tracks the rate at which your competitors are gaining followers, providing insights into their growth strategies. 

👉 Evaluates social customer service: A social media competitor analysis software observes how competitors manage customer inquiries and complaints on social media. 

👉 Uncovers campaign effectiveness: It measures how successful your competitors' marketing campaigns are in driving engagement on social media. 

👉 Provides actionable insights: Plus, it turns the collected data into insights that you can use to improve your own social media strategies. 

Related Read: How to Conduct Industry Analysis with Social Media 

What are the 10 best social media competitor analysis tools?

Picking the right social media competitor analysis tool can be quite tricky and tiring. 

With so many choices, it’s easy to get lost in the options. But landing on the right one? That’s where you gain an advantage. The right tool helps you keep an eye on your competition, sharpen your social media strategy and see exactly where you stand in the market.  

In this guide, we’ll break down 10 of the top social media competitor analysis tools, highlight what they excel at and explain why they might be the secret sauce you’ve been looking for. 

Sprinklr

Sprinklr is a robust social media competitor analysis tool designed to cater to businesses of all sizes, from small startups to large enterprises. While traditionally recognized for its strength in serving large organizations, Sprinklr now also offers a self-serve version that empowers smaller businesses to leverage the same advanced capabilities. This broad usability ensures that businesses at any scale can benefit from robust social media management, customer engagement and competitor analysis without sacrificing sophistication or ease of use. 

Key Features: 

✅ Comprehensive data coverage: Sprinklr’s platform allows users to monitor social media up to 8 social channels, news, blogs, forums and review sites globally. It provides real-time insights into competitor activities, audience sentiments and emerging trends, all within a single interface. 

✅ 10+ OOTB dashboards: The tool offers robust analytics capabilities, allowing enterprises to perform in-depth competitor analysis. You can benchmark your performance against competitors across various social media KPIs, such as content strategy, influencer engagement and executive mentions. You can even create customized dashboards that focus on specific competitors, industries or regions. 

✅ AI-powered insights: Leveraging AI and machine learning, Sprinklr provides predictive insights and recommendations based on competitor data. This includes trend forecasting, potential risks and opportunities that might otherwise be missed. The AI-driven analysis helps in refining strategies to stay ahead of competitors. 

✅ Cross-channel comparisons: Sprinklr supports cross-channel analysis across 8 channels and 400K+ social profiles using social listening, allowing businesses to see how competitors are performing on different platforms. This feature is particularly useful for companies managing multiple brands or regions, as it helps them understand platform-specific strategies and success metrics. 

✅ Customizable alerts: Additionally, the tool allows for setting up real-time alerts for significant changes in competitor activities, ensuring that businesses can react swiftly to any developments. 

✅ Collaboration features: Designed for large teams, Sprinklr includes collaboration tools that enable multiple departments (e.g., marketing, customer service, PR) to work together seamlessly. This is particularly important for global enterprises that require coordinated efforts across various markets. 

Overall verdict 

Sprinklr is a robust and feature-rich competitor analysis platform tailored for large and small companies and marketing agencies managing multiple clients and businesses with complex social media strategies. It offers two versions - enterprise and self-serve, making it an ideal choice for companies needing AI-powered insights and customizable dashboards to stay ahead of the competition.  

While Sprinklr's comprehensive nature may require a learning curve, its advanced features justify the investment for organizations seeking a powerful, all-in-one solution to manage intricate social media operations. The platform is priced to reflect its extensive capabilities, making it a strategic choice for those who need a scalable and sophisticated tool. 

Customer testimonials 

💪 Strengths 

“Sprinklr has empowered our organization to make strategic decisions based on a wide array of data. From competitor benchmarking and crisis monitoring to deep dives into internal data, we have utilized Spinklr daily for the past two years to increase engagement, improve brand health and gain an edge over our competitors.” Source 

💡 What could be better 

“Sprinklr is extremely customizable to your needs. This does entail a learning curve, which can be steep for novices, but once mastered, it's a powerful tool and the team is super helpful at onboarding new users and solving problems in real-time.” Source 

Trusted by: Uber, Microsoft, Wells Fargo, the Prada Group and Boston University 

Pricing: Sprinklr operates on a customized pricing model, which means the cost of the platform varies based on the specific needs and scale of your business. Pricing factors can include the number of users, feature list and company size. Contact Sprinklr's sales team for a quote today. 

Trial: Sprinklr does not publicly offer a free trial like some other social media management tools. Instead, businesses interested in exploring Sprinklr’s capabilities are encouraged to request a demo. The demo provides an opportunity to see how the platform’s extensive features can be customized to suit specific business needs 

Sprout Social

Sprout Social is widely recognized for its intuitive interface and robust feature set, making it an appealing option for businesses across different scales, from small enterprises to larger organizations. The platform is particularly known for striking a balance between user-friendliness and advanced functionality, which allows users to efficiently manage social media activities and conduct competitor analysis without dealing with unnecessary complexity. 

Key features 

✅ Competitor Benchmarking: It allows users to track and compare performance metrics with leaders in their niche. This includes social media key performance indicators (KPIs) like engagement rates, follower growth, content performance and share of voice. The tool provides a clear visual representation of where your brand stands in comparison to competitors, helping to identify opportunities for improvement. 

✅ Customizable reports: The platform offers customizable reporting features, enabling users to generate competitor analysis reports tailored to their specific needs. These reports can include insights into competitors' social media strategies, content effectiveness and audience engagement, providing a comprehensive overview that supports informed decision-making. 

✅ Social listening and sentiment analysis: Sprout Social also integrates social listening capabilities, allowing businesses to monitor conversations about competitors across various social channels. This feature, combined with sentiment analysis, helps in understanding public perception and uncovering trends that can elevate your competitive strategy. 

✅ Network-specific reports: The tool gives competitor analysis data across multiple social platforms, including Facebook, X (formerly Twitter), Instagram and LinkedIn. This cross-platform approach ensures that businesses can maintain a holistic view of their competitive landscape. 

✅ Trend and influencer analysis: Sprout Social offers robust trend and influencer analysis tools that enable businesses to identify and engage with key influencers in their industry. By tracking trendy topics and monitoring influencer activity, users can gain valuable insights into what resonates with their audience. T

his feature particularly benefits businesses looking to enhance their social media strategies by leveraging influencer partnerships and staying ahead of industry trends. Plus, this capability allows businesses to make data-driven decisions, ensuring their content aligns with current market dynamics and audience preferences. 

Overall verdict 

Sprout Social is a well-rounded, user-friendly tool that caters to businesses of all sizes, offering competitor benchmarking and trend analysis capabilities that are both accessible and actionable. While it might not provide the ultra-deep analysis that some enterprise-level tools boast, its ease of use and affordability for small-budget companies, make it a strong contender for technically challenged folks looking to keep a pulse on the competition without getting bogged down by complexity.  

While it may not provide the deep, enterprise-level insights that tools like Sprinklr offer, Sprout Social’s plans are transparent and particularly well-suited for small businesses and agencies. 

Customer testimonials 

💪 Strengths 

“Sprout was a great addition to our social media workflow. It was easy to get our accounts set up and running. We love the industry analysis tool. Letting us track how well our competitors are doing, as well as their practices and data is a great way of tuning our strategy. There are a ton of features, not enough to get into in a review, but it's honestly like a data sandbox.” Source 

💡 What could be better 

“If they really want us to take full advantage of the platform, they should provide additional documentation and training.” Source 

Pricing: 

• Standard: $249 per month (when billed annually) per user 
• Professional: $399 per month (when billed annually) per user 
• Advanced: $499 per month (when billed annually) per user 

Trial: 30-day free trial available for all plans. 

Who’s the winner: Sprinklr vs. Sprout Social 

Hootsuite

It’s built to give you a bird’s-eye view of where you stand in the social media landscape compared to your competitors. The platform lets you track key metrics like follower growth, engagement rates and content performance across all the major social platforms — Facebook, X (formerly Twitter), Instagram, LinkedIn, you name it.  That means, with Hootsuite, you can easily see how your social media efforts stack up against the competition. 

Key Features 

✅ Hootsuite analytics: Enables tracking and comparing up to 20 competitor profiles per social network (Instagram, Facebook, X). Offers detailed reports on posting frequency, engagement, follower growth and popular post types. 

✅ Multi-platform tracking: You can monitor key metrics like follower growth, engagement rates and content performance across major social platforms, including Facebook, X (formerly Twitter), Instagram and LinkedIn.  

✅ Industry benchmarking: This feature lets you compare your social media performance against industry averages across multiple metrics, including audience growth rate and engagement rate, with customizable timeframes. 

✅ Customizable reports: This tool allows you to generate tailored social media analytics that focus on the metrics most relevant to your business. These reports can provide both quick snapshots and in-depth analyses of your social media performance relative to competitors. 

✅ Hootsuite streams: You can set up streams to track keywords, competitors and hashtags across platforms.  This real-time insight allows you to stay informed and agile in your social media strategy. 

✅ Performance summary: This capability in Hootsuite's industry benchmarking tool offers actionable insights and resources designed to help you enhance your social media strategy. After comparing your social media performance against industry benchmarks, the summary in a downloadable PDF format highlights areas where your metrics might be lagging and suggests specific steps or strategies to improve those metrics. 

Overall verdict 

Hootsuite is a reliable option for businesses seeking a dependable, all-in-one social media management and competitor analysis tool. Although it's easily accessible for small to mid-sized businesses, unlocking its full potential often means opting for higher-tier plans, which can be costly. Despite this, Hootsuite excels at offering a clear overview of your social media performance while delivering valuable insights into your competitors' strategies.  

Customer testimonials 

💪 Strengths 

"Hootsuite's competitor analysis feature is great for keeping tabs on what our competitors are doing. It’s super helpful to see which posts are performing well and to adjust our strategy accordingly." Source 

💡 What could be better 

“The competitor analysis tools are useful, but I wish the reporting was more robust on the basic plans. You really need to upgrade to get the full benefits, which can get pricey." Source  

Pricing: 

• Professional: $99 per month (up to 1 user) 
• Team: $249 per month (up to 3 users) 
• Business: $739 per month (up to 5 users) 

Trial: 30-day free trial available for Professional and Team plans. 

Learn More: Your Social Media Competitor Analysis Guide for 2023 and Beyond  

Meltwater

Meltwater is a go-to platform for businesses that need comprehensive media intelligence and its competitor analysis tool is a standout feature. It’s designed for those who want to go beyond just monitoring social media, offering deep insights into how your competitors are performing across various media channels. 

Key features 

✅ Cross-channel analysis: Meltwater’s cross-channel analysis capabilities allow you to monitor your competitors’ activities across social media, news outlets, blogs and more. This provides a comprehensive view of their media presence and helps you identify trends and patterns that you can leverage in your own strategy. 

✅ Sentiment analysis: The tool’s sentiment analysis feature goes beyond tracking mentions and engagement. It analyzes the sentiment behind social media conversations, giving you a deeper understanding of how your competitors are perceived by their audience. This can help you identify potential weaknesses in their strategy and opportunities to position your brand more favorably. 

✅ Influencer tracking: Meltwater’s influencer tracking feature allows you to monitor the influencers your competitors are engaging with. This can provide valuable insights into their influencer marketing strategies and help you identify potential partners for your own campaigns. 

✅ Real-time alerts: You can also get real-time alerts that notify you of significant changes in your competitors’ media presence. Whether it’s a sudden spike in social media mentions or a viral news story, you’ll be alerted immediately so you can respond timely. 

✅ Crisis management: Meltwater’s crisis management features are designed to help you monitor potential PR crises for your competitors. By analyzing their responses to similar situations, you can learn valuable lessons on how to manage social media crises in your own strategy. 

Overall verdict 

Meltwater is a robust media monitoring and social media analysis platform, particularly well-suited for larger businesses and agencies that require detailed insights into their competitors' media strategies. Its cross-channel analysis and sentiment analysis offer comprehensive views across various media types, providing valuable information that can help refine your strategy. The tool’s extensive features, including real-time alerts and customizable dashboards, make it a powerful tool for organizations with complex needs. 

While Meltwater’s advanced capabilities come with a premium price, this investment can be particularly worthwhile for businesses that seek a comprehensive solution to stay ahead in a competitive landscape. The tool is best suited for large businesses, marketing agencies and PR teams that need comprehensive media monitoring and competitor analysis. 

Customer testimonials 

💪 Strengths 

“The tool is mission-critical for keeping tabs on our brand. We love the ability to track trends and keep track of what competitors are doing and the benchmarking capabilities. The platform has so many tools, but it's the work of our account manager and her support that has taken this platform to a whole new level. We had been paying for the base platform for years, but with our account manager's help setting up searches based on our needs, we use this every day. The platform is easier to use when you use it more often and implementation has been a breeze.” Source 

💡 What could be better 

“We don't love having to pay separately for an API integration that allows our data and analytics team to connect directly to the platform. The database of reporters could be a little bit more robust, but it is sufficient for our needs.” Source 

Pricing: Contact their sales team for a quote. 

Trial: Meltwater does not typically offer a free trial, but you can request a demo. 

Dash Hudson

Dash Hudson is another standout tool, especially for brands prioritizing visual content. It is widely recognized for its focus on visually driven industries like fashion, beauty and lifestyle. The platform is known for its sleek, user-friendly interface, which makes it accessible for teams looking to streamline their social media and visual content strategies. 

Key features 

✅ Visual Trend Analysis: Dash Hudson excels in helping brands track and analyze visual trends across social media platforms. This feature is particularly valuable for industries where aesthetics plays a crucial role, such as fashion and beauty. 

✅ Competitive Benchmarking: The platform offers tools to benchmark your visual content performance against competitors, allowing you to see how your visual assets are resonating with audiences compared to others in your industry. 

✅ Content Performance Insights: Dash Hudson provides detailed insights into how specific visual content is performing. This includes metrics like engagement rates, reach and overall effectiveness, enabling brands to fine-tune their content strategies. 

✅ User-Friendly Interface: The platform is designed with ease of use in mind, making it simple for teams to navigate and access the data they need to make informed decisions. 

✅ Specialization in Visual Content: Dash Hudson's focus on visual content makes it especially effective for brands in industries where visuals are key to audience engagement and brand identity. 

Overall verdict 

In short, Dash Hudson is a top choice for brands that prioritize visual content. Although it doesn't offer comprehensive competitor analysis for all content types, its strong emphasis on visual content and its ability to generate actionable insights make it an essential tool for brands with a visual focus.  

Pro Tip:  If you’re looking to take your visual content analysis to the next level, our Sprinklr’s Visual Insights could be just what you need. This tool allows you to track how your brand and competitors are represented across various visual media, including images and videos.  

With features like AI-driven image recognition and contextual analysis, you can identify emerging themes, monitor brand visibility and understand the emotions evoked by visual content. 

Sign up for a Demo Now

Customer testimonials 

💪 Strengths 

“Combines multiple streams of data from Instagram, YouTube and Twitter/X, putting your performance in context versus your competitors.” Source 

💡 What could be better 

“Does not provide sufficient data and analytics to track the performance and engagement of their Reel content.” Source 

Pricing: Dash Hudson offers customized pricing based on the specific needs and scale of your business. Pricing details are available upon contacting their sales team. 

Trial: Dash Hudson offers a demo but not a traditional free trial. 

Quid-Compete

One of the most compelling aspects of modern data-driven tools is their ability to offer more than just surface-level marketing metrics and Quid exemplifies this perfectly. It pulls from a broad array of sources — think news articles, blogs, patents — to provide insights that span the entire company. Whether it’s industry trends, competitor strategies, or market dynamics, Quid gives every team, from product development to strategy, the information they need to collaborate effectively. 

Key features 

✅ Advanced social media analytics: Netbase Quid offers deep analytics across social media platforms, allowing businesses to monitor competitors’ social media performance, identify trends and track engagement metrics. This helps companies understand how competitors are interacting with their audience and which strategies are working for them. 

✅ Consumer sentiment and brand perception: The platform provides detailed sentiment analysis, which is crucial for understanding public perception of both your brand and your competitors. This feature helps businesses gauge the emotional responses that competitors’ products or campaigns are generating, offering insights into consumer preferences and pain points. 

✅ Competitive intelligence: Netbase Quid’s competitor monitoring extends beyond social media. The platform allows businesses to track competitors’ activities across various channels, including news outlets, blogs and industry reports. This multi-channel approach helps in forming a well-rounded view of competitors’ strategies and market positioning. 

✅ Data visualization and reporting: The platform excels in presenting complex data in a visual format that is easy to understand and actionable. Businesses can generate reports that compare their performance with competitors across various metrics, enabling them to identify opportunities and areas for improvement. 

✅ Customizable dashboards: The tool allows users to create customized dashboards tailored to specific needs. This makes it easier for teams to focus on the most relevant competitor data and track performance over time. 

Overall verdict 

Quid offers an exceptional suite of tools for businesses seeking advanced social media and competitive intelligence capabilities. Its sophisticated sentiment analysis and detailed market trend analysis provide deep insights into competitors' strategies and broader industry dynamics. However, its complexity and premium pricing make it an ideal fit for larger enterprises that can fully leverage its extensive features. 

Customer testimonials 

💪 Strengths 

“Does an excellent job at distinguishing subjects in sentences and applying analysis accurately, making it a very strong tool for deep data dives.” Source 

💡 What could be better 

“Quite pricey, especially for agencies requiring multiple seats.” Source  

Pricing: Pricing is customized based on the enterprise requirements. It is best to contact Netbase Quid for detailed pricing information. 

Trial: Quid offers a demo upon request but does not provide a free trial. 

Quintly

Quintly is a highly specialized social media analytics tool designed for businesses that require precise competitor analysis. It allows users to benchmark their social media performance against industry competitors across various platforms. With over 500 customizable metrics,  Quintly enables businesses to track competitor performance in real-time, offering valuable insights into their strategies.  

Plus, the tool’s ability to consolidate and standardize data from multiple sources ensures that businesses can make informed, data-driven decisions to stay ahead of the competition. Whether you're comparing engagement rates, follower growth, or content effectiveness, Quintly provides the clarity needed to optimize your social media strategy. 

Key features 

✅ Benchmarking: Quintly’s benchmarking features allow you to compare your social media performance against that of your competitors, similar brands and co-operation partners. You can track key metrics like engagement rates, follower growth and content performance or define custom metrics using QQL (Quintly Query Language). 

✅ Automation: The tool also offers automation features that allow you to set up automated reports and alerts. This ensures that you’re always up-to-date on your competitors’ activities without having to manually check the tool every day. 

✅ Performance Tracking: Quintly’s performance tracking features allow you to monitor your competitors’ social media performance in real-time. You can see how their content is performing as it’s posted, giving you the opportunity to respond or adjust your strategy accordingly. 

✅ Data Export: Quintly’s data export features allow you to export your competitor analysis data in various formats, making it easy to share insights with your team or integrate the data into your broader analytics strategy. 

Overall verdict 

Quintly’s strength lies in its customizable metrics and benchmarking features, which allow you to zero in on the data that’s most relevant to your strategy. Quintly does a great job of giving you the insights you need without overwhelming you with unnecessary complexity.  

While it might not have all the bells and whistles of some of the more advanced, enterprise-level tools out there, it’s efficient, reliable  and well-suited for small to mid-sized businesses that want to stay on top of their social media game without getting bogged down by too many options. If you’re looking for a straightforward competitor analysis tool that delivers on what it promises, Quintly is definitely worth considering. 

Customer testimonials 

💪 Strengths 

“Ability to create personalized dashboards and track all major social media metrics is a standout feature, making it easier to compare performance across different platforms.”​ Source 

💡 What could be better 

“It's a great benchmarking tool when you need to get (almost) real-time data and KPIs. For example, the reach and follower numbers of Facebook and Twitter are exactly the same when you check them in real-time. I would not recommend Quintly when you need more recommendations on paid posts, etc.” Source 

Pricing: 

• Quintly Pro: $300 per month (billed annually) 
• Custom plans are available for enterprise needs. 

Trial: 14-day free trial available. 

Brandwatch

Social media management and analytics have been significantly enhanced with the integration of Falcon.io’s capabilities into Brandwatch’s suite. Acquired by Cision in January 2019 and later merged with Brandwatch in May 2022, this platform now offers unparalleled access to the world’s largest pool of online consumer discussions.  

With Brandwatch, businesses can monitor conversations across the web, analyze over 100 million data sources and gain real-time insights to compare their brand’s performance against competitors. This comprehensive access allows companies to benchmark effectively, uncover new opportunities and identify potential risks, all while staying ahead in a fast-paced digital environment. 

Key features 

✅ Competitive benchmarking: The platform provides you with the ability to benchmark your social media performance against your competitors. This means you can compare key metrics like engagement rates, audience growth and content effectiveness across multiple social channels.  

✅ Extensive consumer data pool: Brandwatch gives you access to the world’s largest pool of online consumer discussions, allowing you to monitor conversations across the web and collect over 10 years of historical data. This comprehensive access helps answer critical questions quickly, empowering you to stay ahead in a competitive landscape. 

✅ Cross-channel analysis: Plus, it allows you to analyze competitor activities across different social media platforms. Whether it's Facebook, X (formerly Twitter), Instagram, or LinkedIn, you get a holistic view of how your competitors are performing and where they’re focusing their efforts. 

✅ Custom reporting: Brandwatch offers customizable reporting features that let you tailor the data to fit your specific needs. You can create reports that focus on competitor performance, making it easier to identify trends and adjust your strategy accordingly. 

Overall verdict 

Brandwatch is quite comprehensive, but it’s not a specialized competitor analysis tool. If your business needs deep, granular insights into competitor strategies beyond social media, or if you’re looking for advanced predictive analytics, Brandwatch might not cover all your bases. However, according to our research, Brandwatch is a very reliable and user-friendly option for companies that need a comprehensive tool to manage and analyze their social media presence. 

Customer testimonials 

💪 Strengths 

“1. Intuitive UI: Falcon has a user-friendly interface that is easy to navigate and use, making it accessible to all levels of users. 2. Multi-channel management: Falcon supports multiple social media channels, including Facebook, Twitter, LinkedIn, Instagram and YouTube, allowing businesses to manage all their social media accounts from one central location.” Source 

💡 What could be better 

“Although it's great, it is quite expensive. Resource management is sometimes an issue since few features require a lot of resources and for some features, people might need some training.” Source  

Pricing: 

• Essentials: $108 per month per seat (billed annually) 
• Full Suite: Custom pricing based on enterprise needs. 

Trial: 14-day free trial available for the Essentials plan. 

Locobuzz

In the competitive landscape of social media analysis, a standout tool that often flies under the radar is Locobuzz. Designed to dive deep into social media conversations, Locobuzz offers businesses the insights they need to stay ahead of trends and understand audience sentiment. For brands focused on social listening and sentiment analysis, this tool provides significant value. 

 It not only tracks mentions across platforms but also helps you understand the tone behind those mentions, enabling you to respond effectively and keep your brand competitive. Whether you're looking to boost engagement, address negative feedback, or measure your market influence, Locobuzz equips you with the necessary tools for informed, data-driven decisions. 

Key features 

✅ Social Listening: Locobuzz’s social listening features allow you to monitor what’s being said about your competitors across social media in real-time. This provides valuable insights into their brand reputation and helps you identify potential opportunities to differentiate your own brand. 

✅ AI-powered suggestions: The smart AI suggest feature of this tool offers recommendations for improving your brand based on each mention. This helps you identify areas for improvement and provides actionable steps for growth. 

✅ Automated Reporting: The tool offers automated reporting features that allow you to generate detailed reports on your competitors’ social media performance. You can schedule these reports to be delivered at regular intervals, ensuring you always have up-to-date information on your competitors. 

✅ Customizable Dashboards: Locobuzz offers customizable dashboards that allow you to tailor the tool to meet your specific needs. Whether you’re tracking sentiment, engagement, or competitor performance, you can customize the tool to focus on the metrics that matter most to your business. 

Overall verdict 

Locobuzz is an excellent choice for businesses that prioritize social listening and sentiment analysis. Its robust features make it easy to gain deep insights into your competitors’ social media strategies and identify potential opportunities for your own brand.  

It may not boast the extensive features of enterprise tools, but its emphasis on social listening and sentiment analysis makes it ideal for small to mid-sized businesses. 

Customer testimonials

💪 Strengths 

“Its customization option is as per requirement, real-time visualization, reporting, data extraction and DIY dashboards for ease, understanding the digital chatter across all platforms with easy and clean reports and it has very cooperative staff and hardworking agents.” Source 

💡 What could be better 

“The tracking part, as I have come across through many instances wherein the software has missed to crawl the data, due to which our work got hampered.” Source 

Pricing: Locobuzz offers customized pricing based on the number of users and features required. You need to contact their sales team for a detailed quote. 

Trial: Locobuzz does not offer a free trial publicly, but a demo can be requested. 

Semrush

For businesses aiming to stay ahead on social media, Semrush offers robust features that go beyond just monitoring your own profiles. It provides in-depth competitive analysis by allowing you to track your competitors’ social media accounts and uncover their strategies.

With this tool, you can monitor your competitors' posting frequency, engagement rates and follower growth across multiple platforms. You’ll gain also insights into which posts resonate most with their audience, helping you spot emerging trends early and adjust your strategy accordingly.  

Key features 

✅ Track your competitors’ accounts: This feature allows you to monitor your competitors’ social media profiles to uncover their social strategies. By analyzing their activities, you can gain insights into their content approach, posting frequency and engagement tactics. 

✅ 360-degree view of your brand’s impact: Semrush enables you to compare your social media KPIs against those of your competitors. This comprehensive view helps you understand how your brand is performing in relation to others in your industry. 

✅ Monitor successful social accounts: You can keep an eye on the most successful social media accounts within your space. This feature helps you spot trends early by analyzing which strategies are driving engagement and growth for your competitors. 

✅ Track top-performing posts: Semrush allows you to track your competitors’ top-performing posts. This helps you identify which types of content resonate most with your shared audience, enabling you to adapt your content strategy accordingly. 

Overall verdict 

Semrush is a versatile and comprehensive tool for digital marketers, with some of the best competitor analysis features available. It’s particularly useful for businesses looking to dive deep into their competitors’ social media strategies. The platform is user-friendly and despite offering a vast amount of data, it presents everything in an accessible way, even if you’re not a data scientist.  

What sets Semrush apart is its ability to consolidate all these insights in one place, giving you a clear, comprehensive view of your competitive landscape.

However, one drawback to remember is that the sheer volume of features can be overwhelming for new users. While it’s great to have so many tools at your disposal, it can take some time to learn how to use Semrush effectively and get the most out of all it has to offer. 

Customer testimonials 

💪 Strengths 

“Semrush excels in aiding competitive analysis, enabling businesses to understand their market positioning and identify strategic opportunities. It proves valuable for optimizing content strategies based on user intent, enhancing overall SEO performance.” Source 

💡 What could be better 

“Some Competitive Analysis Features Cost an Additional $200 per Month Extra. Their Site is Hard to Use on a Mobile Device.” Source  

Pricing: 

• Pro: $129.95 per month 
• Guru: $249.95 per month 
• Business: $499.95 per month 

Trial: 7-day free trial available for Pro and Guru plans 

How to find the best social media competitor analysis tool for your business 

Picking the right social media competitor analysis tool doesn’t have to be overwhelming. It’s all about zeroing in on what really matters for your business and making sure the tool you choose ticks the right boxes.  

Here’s how to approach it: 

👉 Research and compare 

Do your homework. Research and compare different tools — look at what they offer, what they cost and what other users have to say. Lining them side by side will help you see which one stands out as the best choice for your needs. 

👉 Ease of use 

Nobody has time to struggle with clunky software. So go for a tool that’s user-friendly, with an interface that makes sense from the get-go. The less time you spend figuring out how to use it, the more time you can spend actually analyzing your competitors and getting results.  

Sprinklr offers a highly customizable interface, allowing users to tailor the dashboard to show only what’s relevant to them. This customization helps streamline the user experience and makes it more manageable, especially once you’re familiar with the tool. 

👉 Security measures 

Your data’s got to be extremely safe and secure. So, look for tools that take security seriously — think data encryption, secure logins, access controls and adherence to industry standards. Your competitive insights and data are valuable, and you want to make sure they stay protected.  

In case you didn’t know, Sprinklr offers a top-notch Trust Center, ensuring that your competitive analysis data remains safe. Take a look at its comprehensive compliance badges: 

👉 Support and training 

Even the most intuitive tools can have a learning curve, so check out the support options. Whether it’s tutorials, a help center, or real people you can talk to when you hit a snag, good support can be a lifesaver when you’re getting up to speed. Given the robust features of Sprinklr, we provided comprehensive support and training resources.  

This includes access to a dedicated customer support team, extensive training modules, webinars and a searchable knowledge base. These resources are crucial for helping new users get the most out of the platform and ensuring that your team can quickly overcome any challenges. 

👉 Scalability for the future 

You’re not just thinking about now—you’re thinking ahead. Make sure the tool you choose can grow with your business. As you scale up, you’ll want a tool that can handle more data, more users and more features without missing a beat. 

👉 User testimonials 

Don’t just take the company’s word for it — see what other people are saying. Check out reviews or case studies from businesses like yours. Hearing how the tool works in the real world can give you a better sense of whether it’s the right fit for you. 

👉 Free trials and demos 

Before you commit, take the tool for a test drive. Most tools offer free trials or demos and you should absolutely take advantage of them. This hands-on experience is the best way to see if the tool works as needed. Sprinklr typically offers demos that allow potential customers to explore its capabilities. While it may not always offer a fully free trial, the demo sessions are detailed and give a clear picture of how the platform can meet your business needs. 

👉 Integration needs 

Think about how this tool will fit in with the rest of your tech stack. Does it play nicely with the tools you’re already using? The smoother the integration, the easier your life will be — no one wants to spend hours trying to get different systems to talk to each other.  

Sprinklr excels in integration, not only with a wide range of enterprise tools like CRM systems, marketing automation platforms and data management solutions but also with AI-driven tools. We have incorporated AI to enhance our data analysis capabilities, offering predictive insights and automation features that streamline your workflows.  

👉 Testing period 

Take your time during the testing period. Don’t rush it. Use this time to dig into the features and see how the tool holds up in day-to-day use. This is your chance to make sure it’s the right match for your business. 

Watch Sprinklr’s advanced, AI-powered social media competitor analysis tool in action 

At the end of the day, you want a social media competitor analysis tool that’s easy to use, secure, scalable and backed by good support. By keeping these factors in mind, you’ll find a tool that not only meets your needs today but can grow with you as your business evolves.  

Sprinklr checks a lot of those boxes — especially if you’re a large enterprise in need of a powerful, secure and scalable solution.  

Sure, it might take a bit of time to get comfortable with all its features, but the strong support, top-notch security, seamless integrations and AI capabilities make Sprinklr’s competitor analysis tool a serious contender in the social media enterprise space. 

So, if you're looking for a tool that can keep up with your business as it scales and can handle complex analysis, Sprinklr is definitely worth a closer look.

Check Sprinklr’s integrations here. 

Next steps 

Now that you’ve got all the details and facts on the table, it’s time to choose the competitor analysis tool that best fits your needs. Want to explore a tool with powerful features? Get a personalized demo of Sprinklr today 👇.