10 Proven Social Media Tactics for 2024

When Dollar Shave Club, or DSC, started its business in January 2011, it knew its target market — men and their grooming needs. The next challenge was figuring out how to establish a distinctive place in the minds of its audience. 

To CEO Michael Dubin, who has a background in theatre, the answer was crystal clear. Share compelling stories with the audience, and they will be all ears. 

That's exactly what he did.  

DSC's very first promo video on YouTube featured Michael himself cracking a few jokes and intended puns. This video has managed to accumulate an impressive 5 million views within the first 90 days since its launch. 

Now, the company enjoys a massive following who love the brand's unique subscription model, product quality and the regular dose of hilarious anecdotes.  

But social media can be a scary place if you don't have a plan.  

Social media success largely depends on what you post online which boils down to your social media tactics. Let’s see what some of these tactics are. But before that let's understand what a social media tactic is and how it improves your bottom line. 

What are social media tactics? 

Social media tactics refer to actions and strategies you employ to achieve your social media goals. For example, anything from creating a content calendar to posting a video on social media every weekend would be considered a social media tactic. 

These days, simply being present on social media isn't enough. You need to employ proven social media tactics to engage users and delight them. Studies have shown that over 70% of consumers who had a positive experience with a brand on social media were likely to recommend the brand to their friends and family. This translates to wider reach and higher revenue for your brand.  

Let’s look at a few social media tactics that we think will prove to be the most effective for brands in 2024. 

10 social media tactics you cannot overlook in 2024

Here are 10 social media tactics that you should definitely consider incorporating into your social media strategy to enhance your social media presence. 

1. Master the art of storytelling

Everyone loves a good story, especially when it is accompanied by a compelling visual. Just posting product links will get you nowhere, weaving a tale using a combination of text and visuals is necessary to hook the audience. 

For over a century, National Geographic has captivated audiences both offline (since 1888) and online (since the early 2000s). Using the power of timeless storytelling, the publication effectively captures the attention of its audience. Additionally, it adapts its content strategy according to the specific channel, employing a diverse mix of images, text-based posts and videos on platforms like X, Instagram and Facebook.

2. Post regularly and frequently 

You may have noticed that brands who consistently publish content enjoy better brand recall. To achieve the same benefits, make it a habit to post daily at a consistent time. While quality is important, maintaining a regular schedule is crucial. By posting daily, you gradually expand your reach and cultivate a loyal audience who will advocate for your brand. 

One effective strategy is to repurpose a listicle into multiple Instagram Reels or a series of posts published over several days. You can also engage your audience by running polls to gather feedback or sharing short videos showcasing how customers have used your product in various scenarios. 

Another highly beneficial tactic is automating and scheduling bulk posts. This allows you to plan and reserve time slots in advance, with the posts automatically uploading at your chosen times. By scheduling posts during peak hours, you can maximize audience engagement. 

Learn More: Social Media Posting Schedule: A Beginner's Guide (2024) 

3. Respond to customer inquiries quickly 

Examples of typical scenarios include promptly responding to a user's inquiry on X, taking swift action after a customer complains about your latest Facebook post or effectively addressing a negative comment on your recently published product demo on YouTube.  
 
Quick responses ensure that your customers are aware of your attentiveness. Even if an experience doesn't go as planned, your audience relies on your care. This often becomes the reason for repeat sales.  

For instance, trigger a system-generated or saved response to acknowledge the customer's message or comment, and reassure them that you're actively addressing their issue. Keep them updated regularly as you strive to resolve the problem to the best of your ability.  

Quick Tip: Is your team bogged down by the influx of customer queries on social media? With Sprinklr Social’s AI-driven automated inbound triaging feature, you can increase your team’s productivity by categorizing messages by intent and targeting engageable conversations. 

4. Collaborate with influencers and tag them in your posts 

Tagging an influencer or another brand in a post can significantly boost its reach. Ensure that you use relevant hashtags and tag the appropriate influencer or brand in your post. Remember, it's not just about collaborating with macro or mega influencers. Micro-influencers, with a following between 10,000 to 50,000, can offer 60% better engagement and 20% more conversions. 

Influencers possess the ability to mobilize their audience and drive them towards making purchases from a brand. As a result, this leads to increased sales and revenue for the brand. 

For instance, Glossier, the cosmetics brand, frequently collaborates with micro-influencers for its "How-to" product training videos. This strategy aims to educate the audience and stimulate their desire to make a purchase. 

5. Measure your engagement from time to time

The number of likes, shares, comments, direct messages or impressions can provide insight into how your content is performing on the channel. Tracking these metrics allows you to gauge your audience's perception of your content. 

For instance, the conversion rate proves to be a crucial engagement metric for most businesses. If your views frequently fail to translate into sales, it raises concerns about the quality of your social media content. 

Another metric worth considering is the audience growth rate. This indicates an increase in followers, views and likes. It signifies a larger pool of potential customers who can contribute to increased sales and revenue for your brand. 

You can calculate it with the following formula: 

6. Select a suitable and sustainable engagement strategy 

The purpose behind your social media presence lays the groundwork for your engagement strategy. It's important to understand why you're there—to shape public perception of your brand, attract new customers, gather feedback or simply inform existing customers about the latest version of your product. 

Your business goal plays a vital role in shaping your engagement strategy. If your objective is to boost revenue and increase sales, leveraging social media is crucial to broaden your audience and drive conversions.  

Alternatively, if your aim is to educate your existing customers, consider creating a series of YouTube demo videos to showcase lesser-known features of your product. Instagram Reels can also be useful for delivering quick rundowns. 

Learn More: How to create a Social Media Marketing Strategy from Scratch 

7. Be proactive when you need to 

It is crucial to keep your audience engaged with high-quality content. Additionally, being proactive is essential. Proactive engagement involves actively participating in ongoing conversations or addressing topics of public interest. Remember to stay attentive and interact with users through quick responses, direct messages, mentions and comments.  

For instance, Coca-Cola demonstrated proactivity by using social media to discuss health and safety measures during the initial lockdown in 2020.

8. Show the human side of your brand on social media 

Think of social media as a mirror - every post reflects your brand, so make it shine! Tap into your audience's emotions to forge a strong connection. Show genuine care, and your posts will leave a lasting impression on them.  

For instance, check out this friendly banter between two popular brands on X (formerly Twitter).

9. Don't hesitate to go "live" 

You might have come across various social media platforms that offer "live" features, allowing you to connect with your audience in real time. However, this also increases the chances of things going wrong.  

Wouldn't it be simpler to record a video, edit out any flaws and then upload it for everyone to see? While that may seem easier, going live allows you to present your authentic self to your audience. With no cuts or edits, live streaming offers a glimpse into your true self.  

Moreover, since your audience can interact with you in real time, live content tends to have better engagement compared to recorded videos. 

Alibaba kickstarted the social media live streaming trend in 2016 with the introduction of the Taobao Live platform. By leveraging entertainment to influence purchase decisions, it paved the way for a flourishing market that is now worth a staggering $500 billion. Live streaming has emerged as a prominent e-commerce channel, with audiences showing a preference for real-time interactions with brands over pre-recorded videos. 

When it comes to going live, Facebook Live and Instagram Live immediately come to mind, boasting usage rates of 38% and 17% respectively. Other platforms like YouTube, LinkedIn and X also offer similar features, giving users a range of options to choose from.  

10. Create a social calendar 

When putting together a social calendar, it's important to determine the time, frequency, and topic of your posts. A well-planned calendar helps with organizing and scheduling each post over a specific period. As you create your calendar, be sure to include:  

• Content ideas 
• Frequency of publication 
• Posting schedule 
• Step-by-step procedure for posting 
• Key metrics to monitor 

If you're planning to launch a new product in the market, consider announcing it on Instagram, Facebook and X. To facilitate this, you can create an extensive promo campaign and come up with ideas for posts and ads.  

In such cases, a smart scheduling tool can help you schedule posts for multiple platforms from a single dashboard. This way, you can save time and streamline your social media management.  

Quick Tip: Are you not getting the desired engagement from your social media posts? Sprinklr’s advanced AI smart scheduling feature takes the guesswork out of publishing. Its AI-powered recommendations determine the best times for scheduling your posts.   

Related Read: 6 Common Social Media Publishing Challenges 

You may use a combination of these social media tactics to improve your brand's bottom line. But will you be able to tell if they are working in your favor? There are three ways to gauge their effectiveness. Keep reading to find out what they are.  

Ways to measure the effectiveness of your social media tactics 

Response, reach and revenue earned from each post can reveal its true success. Let’s look at each of these aspects. 

Response 

Likes, shares, mentions, and comments are the primary responses a post can receive. Keeping a close eye on these metrics provides tell-tale signs of a post's success. For instance, a higher number of comments, likes or shares compared to your earlier posts or those of competing brands indicates engaging content. However, it's essential to note that benchmarks may vary by industry and product. 

Reach  

Metrics such as impressions and the number of followers indicate how many people see your online content. You want this metric to steadily and consistently increase. A growing number of followers and increased content visibility suggest that your posts are capturing attention. Higher reach attracts a larger audience, paving the way for conversions. 

Revenue  

Leads generated, converted, and ultimately, the sales resulting from each post indicate your returns. If every new comment feels like “ka-ching!” to you, revenue is the metric to monitor. Brands typically aim to convert their audience into customers. While the previous two metrics gauge how well your brand engages the audience, the revenue generated through social media conversions stands as the ultimate benchmark for your brand's online success. 

Also Read: Decoding Social Media Marketing Effectiveness for Success 

Tactics fuel your social media success 

We trust that the tactics discussed in this blog will serve as guiding lights on your social media journey.  

Navigating the vast landscape of the internet without these strategies would be akin to shooting in the dark. Whether you choose to employ a single tactic or adopt several, you're sure to elevate your social media game. Using Sprinklr's AI-based social media management tool not only simplifies the implementation of these tactics but also enhances audience engagement by up to 180%. 

Book a demo today to discover how Sprinklr can propel your brand towards social media success.