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SPRINKLR Vs SPROUT SOCIAL

Choose the best social media management platform for your business.

Sprinklr Social offers a radically simplified UI, built-in listening, OpenAI’s ChatGPT integration and over 100 more features than Sprout Social for superior social media management.

Sprinklr is trusted by the world's biggest brands
Sonos
Marriot
HP
sap

How is Sprinklr’s built-in AI-powered listening better than Sprout Social's listening tool

Unlike Sprout Social's expensive listening tool add-on with limited capabilities, Sprinklr offers robust AI-powered listening built-in with cutting edge-features for comprehensive and actionable insights.

Audience Insights

Crisis Management

Quick Insights

Leverage actionable insights for growth

Utilise audience insights to create personalized and relevant content, fostering loyalty and engagement.

DeepInsights

Boost your team’s productivity with Sprinklr AI and OpenAI’s ChatGPT

Sprinklr leads the way in AI-powered productivity with its advanced automation and seamless ChatGPT integration to save time and increase efficiency, an advantage that Sprout Social lacks due to the absence of essential AI tools.

Brainstorm Content

Smart Tone Modification

AI-assisted Themes

Unleash creativity effortlessly

Generate captivating, channel-specific posts instantly with creative content ideas.

BrainstormContent

Experience the most feature-rich social media solution

Sprinklr offers more features across publishing, planning, asset management, engagement, governance and reporting than Sprout Social – all through a unified platform.

Feature Comparison
Features
Channel Coverage
Facebook
Twitter
Instagram
Youtube
LinkedIn
Tiktok
Pinterest
Yelp
Google Business
Apple App Store
Google Play Store
Trustpilot
Glassdoor
Coming Soon ✨
Discord
Coming Soon ✨
Publishing Capabilities
Omni-channel Publisher
Mobile & Desktop Previews
GPT AI powered Post Creation
GPT AI Powered Content Editor
GPT AI powered Campaign Brief Generator
Publish Dark Posts
Customize Posts by Platform
Publish First Comment
Account Groups
Tag Posts with Custom Fields
Calendar
Month, Week, Day View
2 Day, 3 Day, 4 Day, 5 Day & 6 Day View
View Posts in Multiple Timezones Simultaneously
Customizable Post Cards to view tags, performance metrics etc
Color Coding for Posts
Calendar Smart Insights
Customizable Calendar Views for Different Teams
Export Calendar as PDF & Excel
Visualize Events in Calendar
Visualize Best Time to Post and Publishing Queues in Calendar 
Social Inbox
Respond to Posts, Comments and DMs
Quick Actions on Messages
Multi-level Message Approval
Identify Engageable & Non-Engageable Messages using AI
Sentiment Tagging powered by AI
GPT-AI Powered Reply Assistance
Asset Manager
Support for Video, GIFS, Images & Text
Multi-level Asset Approval Workflow
Bulk upload & Download
Asset Insights to understand Asset Performance
Version History for Assets
Create & Manage Tasks on Assets
Customizable Assets Views for Different Teams
Customizable Asset Cards to view tags, performance metrics etc
Social Listening & Benchmarking
Topics & Themes
Topic Comparison Reports
AI based positive and negative themes via AI
10+ Out of the Box Reports Use Cases based Insights
Deep Insights powered by AI
Smart Trends for Media Monitoring powered by AI
Competitive Benchmarking via Facebook, Instagram and X, formerly Twitter
Reporting & Analytics
Platform-wise Post Performance
Cross-platform Post Performance
Inbox Performance
Task Performance
Paid Reporting
Governance
Tree Based Automations
Roles & Permissions
Canned Responses
Quick Actions

*This comparison is based on publicly available data and was last updated on 12th April 2024

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10B+

Predictions per day

100M+

Training data points

50M

Businesses & consumers handled by AI per day

60+

Industry verticals and sub verticals

750+

Pre-built AI Models

500+

Customer-specific models

50+

Global languages

100%

Best-in-class accuracy

1000+ industry-specific use cases supported

Ready to make the switch?

Seamlessly migrate to Sprinklr with our exclusive offers.

1,200 +

Happier Customers

20+

Service Verticals

LEADER
FORRESTER WAVEᵀᴹ

Social Suites, Q3 2021

Unlock the Forrester Wave: Sales Social Engagement Solutions, Q1 2021.

  • Discover why Sprinklr was named a Leader

  • See how we stack up against the top vendors — including the highest possible scores in 28 of the criteria

  • Identify the key differentiators in the space, including AI-enabled personalization, seller orientation, and a unified platform approach — and what the report says about Sprinklr 

sales-forrester 1

Trusted by the world’s biggest brands

Loreal white logo

Sprinklr is the foundation of our social media strategy. It is our backbone.

Marc DuquesnoySocial Media Performance DirectorL'Oréal
Group 1000003529

Sprinklr allowed the team to scale its social program to better understand customers and prospects, connect social to real-life experiences, and make the brand more recognizable around the world.

Erin McGeeSocial Media ManagerSAP

Frequently asked questions

Sprinklr holds an edge over Sprout Social, courtesy of its unified enterprise-level social media management platform which offers a radically simplified UI, built-in listening, OpenAI’s ChatGPT integration and access to 30+ social and digital channels, compared to Sprout Social’s eight social channels, 

Both platforms provide social media monitoring, scheduling, and analytics capabilities. However, Sprinklr excels in managing extensive social media operations for enterprise-level brands. It boasts broader channel coverage and can integrate new channels within weeks. Its highly customizable solution caters to unique business use cases. It offers detailed reporting and analytics, superior governance, and a well-developed AI framework.  

Thank you for contacting us.

A Sprinklr representative will be in touch with you shortly.

Does your social media team need more?

  • Social media management on 30+ modern channels and flexibility to add new channels quickly.

  • Enterprise-grade governance featuring 10x more granular roles and permissions and highly configurable workflows.

  • Advanced analytics with 5x more metrics and limitless customization to ensure you're getting the insights you need.

  • In-depth capabilities across Insights, Marketing and Service for a unified customer experience management.

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