“Customer experience as a discipline is really hard because there’s no ONE way of doing it.”
![Hero Image Ian Golding Episode 11](http://images.ctfassets.net/ukazlt65o6hl/1NpxoPYwRJQgUF07ObTZyc/9a9818cb5aa21301cb6120ef9a220851/11._Podcast_Hero_Image_Ian_Golding_Episode_11.webp?w=3840&q=50&fm=webp)
Summary
Are brands letting go of the heart of customer experience?
Get CX-WISER with Ian Golding as he unravels the secrets behind the timeless magic of yesteryears and sheds light on why today's businesses struggle to revive it. He also addresses real-world problems like:
- How and why the focus on CX has changed over the years
- What the effects of ‘human-like’ brand experiences are
- How CX professionals can overcome everyday struggles
- Why brands should embrace technology with the right CX purpose
- How to convince the C-suite to invest in CX initiatives
Tune in to learn how to simplify your CX strategies.
Episode Highlights
![Episode Highlights Banners lan Golding-Episode 11](http://images.ctfassets.net/ukazlt65o6hl/72HfBKSaiRm8KvbCkOIACx/035d7ecd2761099dc54bc3f89b12823d/11._Episode_Highlights_Banners__lan_Golding-Episode_11.png?w=3840&q=50&fm=webp)
Great Minds Read Alike
Use #CXWISE and share your takeaways from the episode on social media to win a free copy of Ian’s book!
![Book Giveaway Episode 11](http://images.ctfassets.net/ukazlt65o6hl/75OOVA2kPzfbhzaJlkc2y0/ad85840d5b4025f834b285c5a4ec5c39/Book_Giveaway_Episode_11.png?w=3840&q=50&fm=webp)
Episode Insights
![Episode 11 - Ian A](http://images.ctfassets.net/ukazlt65o6hl/6c1UYVkJW3h9quv8irZ7OG/478b3620e6dff1542cb1d234aa8ce157/Episode_11_-_Ian_A.png?w=3840&q=50&fm=webp)
![Episode 11 - Ian B](http://images.ctfassets.net/ukazlt65o6hl/7wJHbVANr944mJi3cI5NqA/4f28d09110a63fbeebee49ca516672c1/Episode_11_-_Ian_B.png?w=3840&q=50&fm=webp)
![Episode 11 - Ian C](http://images.ctfassets.net/ukazlt65o6hl/7uj2paFZ4ALuzcly09owO5/1e3868c7d5d18a67783cf38336f068c4/Episode_11_-_Ian_C.png?w=3840&q=50&fm=webp)
![Episode 11 - Ian D](http://images.ctfassets.net/ukazlt65o6hl/6b9KDUlcUkEQg6ajxCPj6f/a587818215065255db70ad61d4e7e199/Episode_11_-_Ian_D.png?w=3840&q=50&fm=webp)
![Episode 11 - Ian A](http://images.ctfassets.net/ukazlt65o6hl/6c1UYVkJW3h9quv8irZ7OG/478b3620e6dff1542cb1d234aa8ce157/Episode_11_-_Ian_A.png?w=3840&q=50&fm=webp)
![Episode 11 - Ian B](http://images.ctfassets.net/ukazlt65o6hl/7wJHbVANr944mJi3cI5NqA/4f28d09110a63fbeebee49ca516672c1/Episode_11_-_Ian_B.png?w=3840&q=50&fm=webp)
![Episode 11 - Ian C](http://images.ctfassets.net/ukazlt65o6hl/7uj2paFZ4ALuzcly09owO5/1e3868c7d5d18a67783cf38336f068c4/Episode_11_-_Ian_C.png?w=3840&q=50&fm=webp)
![Episode 11 - Ian D](http://images.ctfassets.net/ukazlt65o6hl/6b9KDUlcUkEQg6ajxCPj6f/a587818215065255db70ad61d4e7e199/Episode_11_-_Ian_D.png?w=3840&q=50&fm=webp)
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