“CX is nothing but the thoughts and perceptions that people have towards a brand.”
![Hero Image Nate Brown Episode 8](http://images.ctfassets.net/ukazlt65o6hl/01582xVxo0AsyGZmpcsFBE/c3f4c04df5d741cd67c0c2235a76abe0/08._Podcast_Hero_Image_Nate_Brown_Episode_8.webp?w=3840&q=50&fm=webp)
Summary
Have you ever thought about customer and employee experience as a balance between logic (like analytics and management) and emotions (feelings and perceptions)? How do brands strike the right balance between the two?
Gain insights from Nate Brown as he shares nuggets of wisdom on:
- The fusion of CX and EX
- The impact of brand storytelling on CX
- Lessons from building the CX Accelerator community
- Understanding how and why customer service agents are knowledge curators
- The significance of having the right technology in customer service
- The need for the circle of psychological safety in CX
Tune in for expert tips on establishing a successful CX culture.
Episode Highlights
![Episode Highlights Banners Nate Brown-Episode 8](http://images.ctfassets.net/ukazlt65o6hl/5MXPxz2EyM87vNMVh8YeOd/2462118534c4e511f53f8eaeeeddfa65/Episode_Highlights_Banners__Nate_Brown-Episode_8.png?w=3840&q=50&fm=webp)
How to Cultivate Great Feelings About Your Brand for CXcellence with Nate Brown
Great Minds Read Alike
Use #CXWISE and share your takeaways from the episode on social media to win a free copy of the book recommended by Nate!
![Book Giveaway Episode 8](http://images.ctfassets.net/ukazlt65o6hl/1GQMfyVHQn5tCb9nM5VoKa/3ef9eb34b465e455f24e49f0f0bcbd9f/Book_Giveaway_Episode_8.png?w=3840&q=50&fm=webp)
Episode Insights
![Episode 08 - Nate B](http://images.ctfassets.net/ukazlt65o6hl/2MvmASvmtZSiLb1jVgJJoK/f2ed66e4522d983b4bd622179303c4a4/Episode_08_-_Nate_B.png?w=3840&q=50&fm=webp)
![Episode 08 - Nate D](http://images.ctfassets.net/ukazlt65o6hl/44ptvq6frWwilmwcRr4cte/40fa6fc25e84bdd5a477604647cc8d96/Episode_08_-_Nate_D.png?w=3840&q=50&fm=webp)
![Episode 08 - Nate A](http://images.ctfassets.net/ukazlt65o6hl/7aLTIyxBh97waduhTQSIAj/2b8818e32935563dae3b05c27253da33/Episode_08_-_Nate_A.png?w=3840&q=50&fm=webp)
![Episode 08 - Nate B](http://images.ctfassets.net/ukazlt65o6hl/6DMIZ4KkCNzUsKhm6TwlQg/2798ed8f9f86d9b02c342d4766916e7a/Episode_08_-_Nate_B.png?w=3840&q=50&fm=webp)
![Episode 08 - Nate B](http://images.ctfassets.net/ukazlt65o6hl/2MvmASvmtZSiLb1jVgJJoK/f2ed66e4522d983b4bd622179303c4a4/Episode_08_-_Nate_B.png?w=3840&q=50&fm=webp)
![Episode 08 - Nate D](http://images.ctfassets.net/ukazlt65o6hl/44ptvq6frWwilmwcRr4cte/40fa6fc25e84bdd5a477604647cc8d96/Episode_08_-_Nate_D.png?w=3840&q=50&fm=webp)
![Episode 08 - Nate A](http://images.ctfassets.net/ukazlt65o6hl/7aLTIyxBh97waduhTQSIAj/2b8818e32935563dae3b05c27253da33/Episode_08_-_Nate_A.png?w=3840&q=50&fm=webp)
![Episode 08 - Nate B](http://images.ctfassets.net/ukazlt65o6hl/6DMIZ4KkCNzUsKhm6TwlQg/2798ed8f9f86d9b02c342d4766916e7a/Episode_08_-_Nate_B.png?w=3840&q=50&fm=webp)
Articles
![Image](http://images.ctfassets.net/ukazlt65o6hl/1Wic0AeoNrlpkKHygW6CVT/560563dd224521acebe49c0b321d854c/Feature_Banner.jpeg?w=3840&q=50&fm=webp)
An 8-Step Plan to Deliver Personalized Customer Service
Discover the importance of personalized customer service for your business and learn the steps, tools and tips for delivering it at scale.
![Image](http://images.ctfassets.net/ukazlt65o6hl/6kY5I346CN5fG1LyfZyfPm/13e9be986658ef361733d31e209880c5/Feature_Banner.jpeg?w=3840&q=50&fm=webp)
Call Center Agent Engagement — A Call Center Manager’s Guide
Learn how to identify disengaged agents and discover top tips for boosting their motivation and performance through targeted training, feedback mechanisms, and recognition programs.
![Image](http://images.ctfassets.net/ukazlt65o6hl/2B1NZwoDf8Uu3kcQ8mNcQg/53ae6adc29bccf33ecf5bf367b205160/Feature_image__1_.jpeg?w=3840&q=50&fm=webp)
How Does NLP Elevate Your Customer Service?
Explore the impact of natural language processing (NLP) in customer service. Understand how NLP automates natural conversations for better customer support.
![Image](http://images.ctfassets.net/ukazlt65o6hl/1Wic0AeoNrlpkKHygW6CVT/560563dd224521acebe49c0b321d854c/Feature_Banner.jpeg?w=3840&q=50&fm=webp)
An 8-Step Plan to Deliver Personalized Customer Service
Discover the importance of personalized customer service for your business and learn the steps, tools and tips for delivering it at scale.
![Image](http://images.ctfassets.net/ukazlt65o6hl/6kY5I346CN5fG1LyfZyfPm/13e9be986658ef361733d31e209880c5/Feature_Banner.jpeg?w=3840&q=50&fm=webp)
Call Center Agent Engagement — A Call Center Manager’s Guide
Learn how to identify disengaged agents and discover top tips for boosting their motivation and performance through targeted training, feedback mechanisms, and recognition programs.
![Image](http://images.ctfassets.net/ukazlt65o6hl/2B1NZwoDf8Uu3kcQ8mNcQg/53ae6adc29bccf33ecf5bf367b205160/Feature_image__1_.jpeg?w=3840&q=50&fm=webp)
How Does NLP Elevate Your Customer Service?
Explore the impact of natural language processing (NLP) in customer service. Understand how NLP automates natural conversations for better customer support.
Want to share your CX wisdom with the world?