CX
“We cannot sell people products that we would not want for our loved ones.”
Blake Morgan
CX Expert
Summary
As of 2024, relying solely on the strength of your products or services isn't enough, as competitors can easily replicate them. This reality has made customer experience integral to every business' core strategy.
Get expert insights from Blake Morgan on why putting customers first is crucial for brands to stand out in today's crowded market. She explains the five ways brands can relentlessly focus on CX and delves into:
- The test case for great CX
- Building the customer experience mindset
- Amazon’s customer obsession case study
- Leveraging the latest tech to improve CX strategy
Watch the video to learn about the five customer experience trends you should follow.
