MARKETING
“Brands must avoid over-directing and over-scripting creators.”
Kelsey Chickering
Principal Analyst, Forrester
![Video Hero Image Kelsey Chickering](http://images.ctfassets.net/ukazlt65o6hl/6PxvO9adVGl6eN8QOJ1dAA/f0de40c0a35b1782e28087a851fd3447/Group_1000004852.png?w=3840&q=50&fm=webp)
Summary
Get expert insights from Kelsey Chickering on finding the right fit with influencers who will help you build a community of loyal followers. She delves into crucial topics such as:
- Creator economy’s influence on Gen Z
- Influencer marketing tips for brands
- Content creators as brand creative directors
- The future of the creator economy
Watch the video to learn how to elevate your influencer marketing strategy.