MARKETING

“Brands must avoid over-directing and over-scripting creators.”

Kelsey Chickering
Principal Analyst, Forrester
Video Hero Image Kelsey Chickering

Video

The Surprising Truth About Succeeding in the Creator Economy

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Summary

Get expert insights from Kelsey Chickering on finding the right fit with influencers who will help you build a community of loyal followers. She delves into crucial topics such as: 

  • Creator economy’s influence on Gen Z 
  • Influencer marketing tips for brands 
  • Content creators as brand creative directors  
  • The future of the creator economy  

Watch the video to learn how to elevate your influencer marketing strategy.