CXUnifier Awards
The CXUnifier Awards celebrate outstanding brands and individuals who push the boundaries of innovation to enhance customer experience and drive meaningful business impact. These honorees exemplify excellence through creativity, technology and a commitment to continuous improvement.
Submit your nominations April 14, 2025 through July 31, 2025.
2024 CXUnifier Award Winners
By consolidating tools onto Sprinklr's Unified-CXM platform, Microsoft transformed its social engagement, enabling more efficient, scalable and impactful connections with customers worldwide.
Microsoft, Social Service Trailblazer
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3M transformed its social media strategy with Sprinklr, achieving faster response times, improved SLAs and greater customer satisfaction through a scalable, AI-enhanced approach that strengthens brand engagement worldwide.
3M, Customer Service Trailblazer
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The American candy manufacturer needed a better way to manage its 40+ social accounts and connect with fans in real time, it turned to Sprinklr's AI-powered platform to sweeten its digital strategy — boosting engagement, streamlining service and earning millions in media value.
Ferrara, Trend Spotter
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Faced with shifting customer expectations and changing technologies, Deutsche Telekom pivoted its customer service strategy to drive more personalized, unified experiences.
Deutsche Telekom, Unifier of the Year
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Jumia transformed its customer and seller support operations across Africa by implementing Sprinklr’s AI-powered, omnichannel platform — resulting in faster response times, improved case resolution and a 76% increase in customer satisfaction.
Jumia, Digital Service Visionary
READ THE FULL STORYBy consolidating tools onto Sprinklr's Unified-CXM platform, Microsoft transformed its social engagement, enabling more efficient, scalable and impactful connections with customers worldwide.
Microsoft, Social Service Trailblazer
READ THE FULL STORY3M transformed its social media strategy with Sprinklr, achieving faster response times, improved SLAs and greater customer satisfaction through a scalable, AI-enhanced approach that strengthens brand engagement worldwide.
3M, Customer Service Trailblazer
READ THE FULL STORYAward Categories
Honors an individual or team that has achieved mastery in delivering exceptional customer experiences. This award celebrates commitment to excellence, creativity and effectiveness in shaping impactful customer journeys.
All nominations will be considered for this award.
Recognizes those who have transformed customer experience and enhanced company efficiency through innovative AI adoption, driving measurable impact and setting new standards for success.
Recognizes a team using Sprinklr to give back, showcasing technology's potential for positive social impact.
Honors a Sprinklr partner who embodies the “Better Together” mindset by empowering customers to deliver unified engagement journeys, solving CXM challenges and driving revenue.
Recognizes a team that has significantly improved business operations through strategic adoption of Sprinklr solutions — enhancing efficiency, performance and internal adoption, leading to exceptional business results.
Recognizes a team at the forefront of transforming the digital service landscape, setting the benchmark for using Sprinklr solutions to enhance customer interactions and drive business success through forward-thinking strategies.
Recognizes an individual or team that has demonstrated outstanding creativity for a winning social media campaign.
Recognizes a customer who has achieved outstanding ROI through strategic use of the Sprinklr platform, driving measurable results, optimizing marketing spend and maximizing marketing impact.
Recognizes a customer who has harnessed Sprinklr Insights to excel in data analytics, deriving valuable business insights, making informed decisions, and gaining profound understanding of customer experience, feedback, products, competition and audience.
The CXUnifier Awards celebrate our amazing customers who are shaping the future of customer experience, setting new standards of excellence and inspiring others to follow.
Frequently asked questions
The CXUnifier Awards recognize and celebrate the innovative achievements of our customers on our platform and in the customer experience space. These awards are a showcase of the most innovative and impactful customer experiences achieved across 8 categories.
For finalists and winners, the opportunity to elevate both your company and personal brands through your award-winning achievements include:
- Amplification across Sprinklr-owned media platforms, including social channels, blogs, websites and newsletters.
- Showcase in Sprinklr content, including video interviews, the Meet the CXUnifiers blog series, and customer stories.
- Speaking opportunities at Sprinklr-sponsored industry events, webinars, and panels. Networking and community-building with other Sprinklr advocacy groups.
Sprinklr customers around the world are invited to participate in the CXUnifier Awards. Customers may submit nominations directly or may be nominated by a member of their Sprinklr account team. You may submit nominations for as many categories as you’d like. If you are submitting on behalf of a customer, the customer must approve the content of the nomination and must agree to be contacted by Sprinklr.
Click the link associated with the award for which you would like to submit a nomination. Answer the questions in the form that appears, and click “submit.” The nomination deadline is 11:59 PM Pacific Time on July 31, 2025.
Nominations are reviewed by a panel of judges representing a cross-section of Sprinklr organizations and products as well as industry experts.
All nominations submitted by the deadline will be reviewed by the CXUnifier Awards panel of judges, who will evaluate submissions based on the overall quality of the responses with a focus on customer experience, business impact, and the achievements laid out in each award category. We’ll recognize all nominees by email — and honor the 2025 award winners at Sprinklr’s CXUnifiers event in Nashville on September 29 - October 1, 2025.