Sprinklr named a Strong Performer in The Forrester Wave™: Contact-Center-As-A-Service Platforms, Q2 2025
Forrester evaluated the 10 most significant CCaaS platforms based on two categories: current offering and strategy.
The Forrester report states, “Sprinklr is a best fit for digital-first brands and organizations seeking AI and automation to improve their customer service.”
Get the full report to see how we stack up among the top vendors.

What this Forrester report says about Sprinklr:
Sprinklr received the highest scores possible in seven criteria: Omnichannel Routing and Experiences, AI Orchestration, GenAI and LLM Support, Customer Self-Service, Agent Assist Tools, Knowledge Management, and Supporting Services and Offerings.
Sprinklr is a Strong Performer: "Coming into customer service from marketing, sales, and social listening, Sprinklr brings a broad modern platform and a digital attitude to its customer service offerings.”
Future-focused vision: "[Sprinklr’s] vision for customer service focuses on proactive care, digital experiences, and AI-driven solutions. The company drives its innovation through collaboration with definitional customers.”
Advanced architecture: “Sprinklr’s architecture helps it add functionality quickly to keep up with this fast-changing market, including providing innovative uses for GenAI and LLMs in its customer service system.”
The Forrester Wave™: Contact-Center-As-A-Service Platforms, Q2 2025