Sprinklr named a Leader in The Forrester Wave™: Social Suites, Q4 2024
Forrester evaluated the seven most significant social suites based on two categories: current offering and strategy.
The Forrester report states, “Sprinklr has expanded beyond social media into multiple customer communication channels, and its visionary bet on AI equips marketers with a future-focused social suite.”
Get the full report to see how we stack up among the top vendors.
What this Forrester report says about Sprinklr:
Sprinklr received the highest scores possible in 11 criteria: Social Media Management, Social Listening, Social Customer Care, Social Commerce, Artificial Intelligence, Social Media Advertising, Ratings and Reviews Management, Vision, Innovation, Roadmap, and Partner Ecosystem.
Sprinklr is a Leader: "Sprinklr’s heritage in social media lays the foundation for its strong social media management, listening, and care capabilities.”
Differentiated vision: "Sprinklr has a differentiated vision — the 'unified front office' — putting its social suite at the center of a marketer’s toolset to deliver holistic and unified experiences across customer channels. Its future-focused vision for AI dovetails neatly with its larger product vision — leveraging AI to reimagine workflows within social media channels and beyond.”
Leading AI capabilities: “It (Sprinklr) provides comprehensive coverage for global social media channels and leading AI capabilities, including LLM Studio, that allow brands to leverage brand-specific social media copy and response composers. Its social listening capabilities demonstrate a robust approach to sentiment analysis and competitive benchmarking, with an AI copilot that generates reports and queries.”
Easy integrations: “Sprinklr has a rich network of technology partners for easy integrations with other parts of the martech ecosystem.”
“Firms looking for a unified social communication, care, listening, and measurement solution that integrates with the rest of their martech ecosystems should consider Sprinklr.”
The Forrester Wave™: Social Suites, Q4 2024