How to Apply Cost & Rate Ads Benchmarks via Ads Manager
Updated
To Apply Benchmarking via Ads Manager
Click the New Tab icon
. Under the Sprinklr Marketing - Advertising tab, click Ads Manager within Analyze.
On the Ads Manager window, click the View and Edit icon
alongside the desired Campaign.
In the Edit window to the right, locate the Campaign Name and Details section from the middle pane and check the box alongside Enable Campaign Benchmarking.
From the additional four fields, select the Cost Benchmark Metric and/or the Rate Benchmark Metric and their corresponding benchmark metric values. The Cost Metric Value will be accepted as per the Ad Account currency and the Rate Metric Value will be accepted as a percentage value.
Note: The benchmark initially set at the Campaign level will automatically get applied across all underlying Ad Sets and Ads. Any further changes made to the benchmark value for the Campaign will reflect only across those Ad Sets and Ads that use the same benchmark metric |
Strategy Group CPA Benchmarks On applying a Strategy Group having Target CPA to an Ad Campaign, the Target CPA will automatically get applied as a Cost Benchmark to the Campaign and its underlying Ad Sets and Ads.
|
5. You can also navigate to the Ad Sets and Ad Variants from the leftmost pane and follow Step 4 within the Ad Set Name and Details and Ad Name and Details section respectively to apply different benchmarking.
6. From the bottom-right corner of the Ads Manager window, click Review Changes to review your changes.
7. On the Review Changes window, click Apply Changes.