What is a Campaign?

Campaigns are used in Sprinklr as the primary tags to categorize outbound messages and thereby effectively organize and collaborate on activities around the campaign such as tasks, assets, messages, workflows, etc.

What is Campaign Management?

Campaign Management allows you to effectively and collaboratively organize and coordinate outbound organic and paid content across your brand's social accounts. Sprinklr's comprehensive Campaign Management tools allow for truly omnichannel campaign planning, execution, and performance analysis.

What are Sub-Campaigns?

Sub-Campaign is a child entity to a campaign and can be used as tags to further categorize a group of content for more granular reporting and tracking.

The below images depicts overviews of campaigns and sub-campaigns in the Sprinklr environment.