Media Recommendations by Social Channel
Updated
While uploading media content and publishing through Sprinklr, there are channel-specific requirements and recommendations to consider. Find below the optimal specifications for images and videos supported in various social media channels.
Note: Since various social channels may update their optimal specifications for media uploads, this document may be updated frequently. You can always check here for the latest version.
Entities | Image Guidelines | Video Guidelines | Reels Guidelines |
Format | JPEG, JPG, PNG, and GIF | Recommended Format: MP4 and MOV Other supported Format: 3g2, 3gp, 3gpp, asf, avi, dat, divx, dv, f4v, flv, m2ts, m4v, mkv, mod, mov, mp4, mpe, mpeg, mpeg4, mpg, mts, nsv, ogm, ogv, qt, tod, ts, vob, WMV. | Recommended Format: MP4 and MOV Other supported Format: 3g2, 3gp, 3gpp, asf, avi, dat, divx, dv, f4v, flv, m2ts, m4v, mkv, mod, mov, mp4, mpe, mpeg, mpeg4, mpg, mts, nsv, ogm, ogv, qt, tod, ts, vob, WMV. |
File Size | 1 GB (Post) 8 MB (Direct Message attachment) | 10 GB (Post) 25 MB (Direct Message attachment) | - |
Aspect Ratio | 1.91:1 to 1:1 | 16:9 to 9:16 | 9:16 |
Dimensions | Image: 2048x2048 Image Size for Shared Links: 1200x628 Carousel: 1080x1080 | Video: 4096x2048 | Minimum: 540 x 960 (540p) Maximum: 1080x1920 |
Duration | NA | 4 hours | 3 seconds - 90 seconds |
Entities | Image Guidelines | Video Guidelines |
Format | JPG, PNG, GIF | MP4 and MOV |
File Size | Image: 100 MB Animated GIF: 15 MB | 512 MB |
Aspect Ratio | 2:1 | Landscape and Portrait= 16:9 Square= 1:1 |
Dimensions | Animated GIF: 1280x1080 | Landscape: 1280x720 Portrait: 720x1280 Square: 720x720 |
Duration | NA | Maximum: 2 minutes and 20 seconds (Not whitelisted with Twitter) Maximum: 10 minutes (With Media Studio) |
Audio | NA | Audio must be AAC with a Low Complexity profile. High-Efficiency AAC is not supported |
Alt Text character limit | 1000 | 1000 |
Entities | Image Guidelines | Video Guidelines | Reels Guidelines |
Format | JPEG/JPG, and PNG | MP4 and MOV | MP4 and MOV |
File Size | 8 MB (Post) 8 MB (Direct Message attachment) | 100 MB (Post) 25 MB (Direct Message attachment) | Maximum: 1 GB |
Aspect Ratio | 4:5 to 1.91:1 | 4:5 to 1.91:1 Story Video: 9:16 | 0.01:1 and 10:1 Recommended: 9:16 to avoid cropping or blank spaces. |
Dimensions | Landscape: 1440x754 Vertical: 1440x1800 Square: 1440x1440 | Landscape: 1920x1005 Vertical: 1920x2400 Square: 1920x1920 Story Video: 1920x1080 | |
Duration | NA | Direct Publishing: 60 seconds maximum, 3 seconds minimum Mobile Flow Publishing: 1 hour maximum, 3 seconds minimum Story: 15 seconds | Direct Publishing: 15 mins maximum, 3 seconds minimum Mobile Flow Publishing: 90 seconds maximum, 3 seconds minimum |
Picture Size | Minimum width: 320 (will be scaled up to the minimum if necessary) Maximum width: 1440 (will be scaled down to the maximum if necessary) | Maximum columns (horizontal pixels): 1920 | Maximum columns (horizontal pixels): 1920 |
Frame Rate | NA | 23-60 FPS | 23-60 FPS |
Bitrate | NA | VBR, 25 Mbps (maximum) | VBR, 25 Mbps (maximum) |
Audio Bitrate | NA | 128kbps | 128kbps |
Audio Codec | NA | AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo) | AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo) |
Video Codec | NA | HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling | HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling |
Entities | Image Guidelines | Video Guidelines |
Format | PNG, JPEG, and GIF | ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime, WebM, H264/AVC, MP4, VP8, VP9, WMV2, WMV3, AAC, MP3, and Vorbis extensions |
File Size | Dimension less than 36152320 pixels GIF format supports up to 250 frames | 5 GB |
Aspect Ratio | 1.91:1 | 1:2.4 - 2.4:1 |
Dimensions | Dimension less than 36152320 pixels GIF format supports up to 250 frames | 256x144 to 4096x2304 |
Duration | NA | 10 minutes |
Thumbnail | Dimension less than 36152320 pixels | Dimension less than 36152320 pixels |
Alt Text character limit | 300 | 300 |
YouTube
Entities | Video Guidelines |
Size | Maximum file size: 8 GB |
Resolution and Aspect Ratio | The standard aspect ratio for YouTube on a desktop is 16:9. When uploading other aspect ratios (vertical, square, etc.), the player automatically adapts itself to the size of the video, providing the optimal viewing experience based on the aspect ratio and device. |
Frame Rate | Content should be encoded and uploaded in the same frame rate it was recorded. Common frame rates include 24, 25, 30, 48, 50, 60 frames per second (other frame rates are also acceptable). Interlaced content should be deinterlaced before uploading. For example, 1080i60 content should be deinterlaced to 1080p30, going from 60 interlaced fields per second to 30 progressive frames per second. |
Recommended Format | MP4 |
Video Dimensions | 240p (426 x 240) 360p (640 x 360) 480p (854 x 480) 720p (1280 x 720) 1080p (1920 x 1080) 1440p (2560 x 1440) 2160p (380 x 2160) |
Entities | Image Guidelines | Video Guidelines |
Format | JPG, JPEG, and PNG | MOV and MP4 |
File Size | Maximum 10 MB, but keep in mind that publisher specifications may require smaller file sizes. | Up to 1GB |
Aspect Ratio | Landscape/horizontal: 16:9 or 4:3 Portrait/vertical: 9:16 or 3:4 | |
Dimensions | 300 × 250 px | Landscape/horizontal: 1280 × 720, 1920 × 1080, or 1440x1080 Portrait/vertical: 720 × 1280, 1080 × 1920, or 1080 × 1440 Square: 720 × 720, 1080 × 1080, 1920 × 1920 |
Entities | Image Guidelines | Video Guidelines |
Format | JPG/JPEG, PNG, and GIF | MP4 and MOV |
File Size | 10 MB | 2 GB |
Aspect Ratio | 2:3 | Square: 1:1 Vertical: 9:16 |
Dimensions | 735x1102px | Minimum: 240p |
Duration | NA | 30 minutes |
LINE
Entities | Image Guidelines | Video Guidelines |
Format | JPEG | MP4 |
File Size | 1 MB | 10 MB |
Dimensions | 1024 x 1024px | 240 x 240px |
Duration | NA | 1 minute |
Sina Weibo
Entities | Image Guidelines |
Format | JPG, GIF, and PNG |
File Size | 5 MB |
Dimensions | 640x640px |
Flickr
Entities | Image Guidelines | Video Guidelines |
Format | JPEG, PNG, and GIF (non-animated) | MP4, AVI, WMV, MOV, MPEG, 3GP, M2TS, OGG and OGV |
File Size | 200 MB | 1 GB |
SlideShare
Entities | File Guidelines |
Presentations | PDF (Portable Document Format; Adobe Acrobat), ODP (Open Office Presentation Document), PPT, PPTX, PPS, PPSX (Microsoft PowerPoint Presentation) |
Documents | PDF (Portable Document Format; Adobe Acrobat) DOC, DOCX (Microsoft Word Document) ODT (OpenDocument Text Document) TXT files |
Infographics | PDF (Portable Document Format; Adobe Acrobat) |
File Size | 300 MB |
Tumblr
Entities | Image Guidelines | Video Guidelines |
Format | Photo post: 500x750px for dashboard view; 1280x1920px for high-res version (except for superwide panoramas) PhotoSet: 500px width for one image in a photoset row. 245px width for two images in a photoset row. 160px width for three images in a photoset row. Gutters are 10px Link Post: 130x130px for the thumbnail image grabbed by Tumblr from weblink Text Post: 125px width for images added to a text post, which expands when clicked. | MP4 Tumblr also limits video by length, you cannot exceed 5 minutes of uploaded video per day. |
File Size | 100 MB | |
Dimensions | 500x700px |
Vkontakte
Entities | Image Guidelines | Video Guidelines |
Format | JPG, PNG, GIF, and BMP | AVI, MP4, 3GP, MPEG, MOV, MP3, FLV, and WMV |
File Size | 50 MB | 200 MB |
Dimensions | Width+Height: Not more than 14000px |
WordPress
Entities | File Guidelines |
File Size | 1 GB |
Image Formats | JPG, JPEG, PNG, GIF, and ICO |
Document Formats | PDF (Portable Document Format; Adobe Acrobat) DOC, DOCX (Microsoft Word Document) PPT, PPTX, PPS, PPSX (Microsoft PowerPoint Presentation) ODT (OpenDocument Text Document) XLS (Microsoft Excel Document) PDS (Adobe Photoshop Document) |
Audio Formats | MP3, M4A, OGG, and WAV |
Video Formats | MP4, M4A (MPEG-4) MOV (QuickTime) WMV (Windows Media Video) AVI MPG OGV (OGG) 3GP (3GPP) 3G2 (3GPP2) |
TikTok
Entities | Video Guidelines |
Format | mp4, .mov, and .webm |
File Size | Maximum: 1 GB |
Duration | Minimum: 3 seconds Maximum: 600 seconds |
Dimensions | Minimum width: 360 pixels Minimum height: 360 pixels |
Frame Rate | Minimum: 23 FPS Maximum: 60 FPS |
Characters Limit in Video Caption | 2000 characters |
@-mention Character Limit in Video Caption | 30 characters |