Media Recommendations by Social Channel

Updated 

While uploading media content and publishing through Sprinklr, there are channel-specific requirements and recommendations to consider. Find below the optimal specifications for images and videos supported in various social media channels. 

Note: Since various social channels may update their optimal specifications for media uploads, this document may be updated frequently. You can always check here for the latest version.

Facebook

Entities

Image Guidelines

Video Guidelines

Reels Guidelines

Format

JPEG, JPG, PNG, and GIF

Recommended Format: MP4 and MOV

Other supported Format: 3g2, 3gp, 3gpp, asf, avi, dat, divx, dv, f4v, flv, m2ts, m4v, mkv, mod, mov, mp4, mpe, mpeg, mpeg4, mpg, mts, nsv, ogm, ogv, qt, tod, ts, vob, WMV.

Recommended Format: MP4 and MOV

Other supported Format: 3g2, 3gp, 3gpp, asf, avi, dat, divx, dv, f4v, flv, m2ts, m4v, mkv, mod, mov, mp4, mpe, mpeg, mpeg4, mpg, mts, nsv, ogm, ogv, qt, tod, ts, vob, WMV.

File Size

1 GB (Post)

8 MB (Direct Message attachment)

10 GB (Post)

25 MB (Direct Message attachment)

-

Aspect Ratio

1.91:1 to 1:1

16:9 to 9:16

9:16

Dimensions

Image: 2048x2048

Image Size for Shared Links: 1200x628

Carousel: 1080x1080

Video: 4096x2048

Minimum: 540 x 960 (540p)

Maximum: 1080x1920

Duration

NA

4 hours

3 seconds - 90 seconds

Twitter

Entities

Image Guidelines

Video Guidelines

Format

JPG, PNG, GIF

MP4 and MOV

File Size

Image: 100 MB

Animated GIF: 15 MB

512 MB

Aspect Ratio

2:1

Landscape and Portrait= 16:9

Square= 1:1

Dimensions

Animated GIF: 1280x1080

Landscape: 1280x720

Portrait: 720x1280

Square: 720x720 

Duration

NA

Maximum: 2 minutes and 20 seconds (Not whitelisted with Twitter)

Maximum: 10 minutes (With Media Studio)

Audio

NA

Audio must be AAC with a Low Complexity profile.

High-Efficiency AAC is not supported

Alt Text character limit

1000

1000

Instagram

Entities

Image Guidelines

Video Guidelines

Reels Guidelines

Format

JPEG/JPG, and PNG

MP4 and MOV

MP4 and MOV

File Size

8 MB (Post)

8 MB (Direct Message attachment)

100 MB (Post)

25 MB (Direct Message attachment)

Maximum: 1 GB

Aspect Ratio

4:5 to 1.91:1

4:5 to 1.91:1

Story Video: 9:16

0.01:1 and 10:1

Recommended: 9:16 to avoid cropping or blank spaces.

Dimensions

Landscape: 1440x754

Vertical: 1440x1800

Square: 1440x1440

Landscape: 1920x1005

Vertical: 1920x2400

Square: 1920x1920

Story Video: 1920x1080


Duration

NA

Direct Publishing: 60 seconds maximum, 3 seconds minimum

Mobile Flow Publishing: 1 hour maximum, 3 seconds minimum

Story: 15 seconds

Direct Publishing: 15 mins maximum, 3 seconds minimum

Mobile Flow Publishing: 90 seconds maximum, 3 seconds minimum

Picture Size 

Minimum width: 320 (will be scaled up to the minimum if necessary)

Maximum width: 1440 (will be scaled down to the maximum if necessary)

Maximum columns (horizontal pixels): 1920

Maximum columns (horizontal pixels): 1920

Frame Rate 

NA

23-60 FPS

23-60 FPS

Bitrate

NA

VBR, 25 Mbps (maximum)

VBR, 25 Mbps (maximum)

Audio Bitrate

NA

128kbps

128kbps

Audio Codec 

NA

AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo)

AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo)

Video Codec

NA

HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling

HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling

LinkedIn

Entities

Image Guidelines

Video Guidelines

Format

PNG, JPEG, and GIF

ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime, WebM, H264/AVC, MP4, VP8, VP9, WMV2, WMV3, AAC, MP3, and Vorbis extensions

File Size

Dimension less than 36152320 pixels

GIF format supports up to 250 frames

5 GB

Aspect Ratio

1.91:1

1:2.4 - 2.4:1

Dimensions

Dimension less than 36152320 pixels

GIF format supports up to 250 frames

256x144 to 4096x2304

Duration

NA

10 minutes

Thumbnail

Dimension less than 36152320 pixels

Dimension less than 36152320 pixels

Alt Text character limit

300

300

YouTube

Entities

Video Guidelines

Size

Maximum file size: 8 GB

Resolution and Aspect Ratio

The standard aspect ratio for YouTube on a desktop is 16:9. When uploading other aspect ratios (vertical, square, etc.), the player automatically adapts itself to the size of the video, providing the optimal viewing experience based on the aspect ratio and device.

Frame Rate

Content should be encoded and uploaded in the same frame rate it was recorded. Common frame rates include 24, 25, 30, 48, 50, 60 frames per second (other frame rates are also acceptable).

Interlaced content should be deinterlaced before uploading. For example, 1080i60 content should be deinterlaced to 1080p30, going from 60 interlaced fields per second to 30 progressive frames per second.

Recommended Format

MP4

Video Dimensions

240p (426 x 240)

360p (640 x 360)

480p (854 x 480)

720p (1280 x 720)

1080p (1920 x 1080)

1440p (2560 x 1440)

2160p (380 x 2160)

Google

Entities

Image Guidelines

Video Guidelines

Format

JPG, JPEG, and PNG

MOV and MP4

File Size

Maximum 10 MB, but keep in mind that publisher specifications may require smaller file sizes.

Up to 1GB

Aspect Ratio


Landscape/horizontal: 16:9 or 4:3

Portrait/vertical: 9:16 or 3:4

Dimensions

300 × 250 px

Landscape/horizontal: 1280 × 720, 1920 × 1080, or 1440x1080

Portrait/vertical: 720 × 1280, 1080 × 1920, or 1080 × 1440

Square: 720 × 720, 1080 × 1080, 1920 × 1920

Pinterest

Entities

Image Guidelines

Video Guidelines

Format

JPG/JPEG, PNG, and GIF

MP4 and MOV

File Size

10 MB

2 GB

Aspect Ratio

2:3

Square: 1:1

Vertical: 9:16

Dimensions

735x1102px

Minimum: 240p

Duration

NA

30 minutes

LINE

Entities

Image Guidelines

Video Guidelines

Format

JPEG

MP4

File Size

1 MB

10 MB

Dimensions

1024 x 1024px

240 x 240px

Duration

NA

1 minute

Sina Weibo

Entities

Image Guidelines

Format

JPG, GIF, and PNG

File Size

5 MB

Dimensions

640x640px

Flickr

Entities

Image Guidelines

Video Guidelines

Format

JPEG, PNG, and GIF (non-animated)

MP4, AVI, WMV, MOV, MPEG, 3GP, M2TS, OGG and OGV

File Size

200 MB

1 GB

SlideShare

Entities

File Guidelines

Presentations

PDF (Portable Document Format; Adobe Acrobat),

ODP (Open Office Presentation Document),

PPT, PPTX, PPS, PPSX (Microsoft PowerPoint Presentation)

Documents

PDF (Portable Document Format; Adobe Acrobat)

DOC, DOCX (Microsoft Word Document)

ODT (OpenDocument Text Document)

TXT files

Infographics

PDF (Portable Document Format; Adobe Acrobat)

File Size

300 MB

Tumblr

Entities

Image Guidelines

Video Guidelines

Format

Photo post: 500x750px for dashboard view; 1280x1920px for high-res version (except for superwide panoramas)

PhotoSet: 500px width for one image in a photoset row. 245px width for two images in a photoset row. 160px width for three images in a photoset row. Gutters are 10px

Link Post: 130x130px for the thumbnail image grabbed by Tumblr from weblink

Text Post: 125px width for images added to a text post, which expands when clicked.

MP4

Tumblr also limits video by length, you cannot exceed 5 minutes of uploaded video per day.

File Size


100 MB

Dimensions


500x700px

Vkontakte

Entities

Image Guidelines

Video Guidelines

Format

JPG, PNG, GIF, and BMP

AVI, MP4, 3GP, MPEG, MOV, MP3, FLV, and WMV

File Size

50 MB

200 MB

Dimensions

Width+Height: Not more than 14000px


WordPress

Entities

File Guidelines

File Size

1 GB

Image Formats

JPG, JPEG, PNG, GIF, and ICO

Document Formats

PDF (Portable Document Format; Adobe Acrobat)

DOC, DOCX (Microsoft Word Document)

PPT, PPTX, PPS, PPSX (Microsoft PowerPoint Presentation)

ODT (OpenDocument Text Document)

XLS (Microsoft Excel Document)

PDS (Adobe Photoshop Document)

Audio Formats

MP3, M4A, OGG, and WAV

Video Formats

MP4, M4A (MPEG-4)

MOV (QuickTime)

WMV (Windows Media Video)

AVI

MPG

OGV (OGG)

3GP (3GPP)

3G2 (3GPP2)

TikTok 

Entities

Video Guidelines

Format

mp4, .mov, and .webm

File Size

Maximum: 1 GB

Duration

Minimum: 3 seconds

Maximum: 600 seconds

Dimensions

Minimum width: 360 pixels

Minimum height: 360 pixels

Frame Rate

Minimum: 23 FPS

Maximum: 60 FPS

Characters Limit in Video Caption

2000 characters

@-mention Character Limit in Video Caption

30 characters