Events in the Editorial Calendar

Updated 

Events are entities available in Sprinklr to enhance your planning experience for your brand. You can associate events with Campaigns and Sub-Campaigns as non-mandatory fields. The associated events are visible in the Overview and Editorial Calendar tabs of the respective Campaigns and Sub-Campaigns. Additionally, you can filter Events in the Editorial Calendar by Campaigns and Sub-Campaigns they are associated with.

Calendar View: Year & Quarter Periods

  1. Events have a similar structure to Campaigns or Sub-Campaigns in this view. In this section, you can view all types of events - events associated with the Campaign, sub-campaign, and independent events (events without any campaign or sub-campaign association).

  2. By selecting Campaigns, Sub-Campaigns & Events in your view configurations, you can also view the association of events with campaigns & sub-campaigns in the Gantt view structure (in a nested format). Here, you can only access Independent events from the summary at the top which will redirect you to a third pane containing a list of events for that month.

Calendar View: Month, Week & Day Periods

  1. Events have a list structure in this view. In this section, you see all types of events - events associated with the Campaign, sub-campaign, and independent events (events without any campaign or sub-campaign association).

  2. By selecting Campaigns, Messages & Events in your view configurations, you can view each of these entities separately for the month, but not in a nested format.

Timeline View: Month, Two Week & Week Periods

  1. Events have similar structure to Campaigns or Sub-Campaigns in this view. In this section, you see all types of events - events associated with the Campaign, sub-campaign, and independent events (events without any campaign or sub-campaign association).

  2. By selecting Campaigns, Sub-Campaigns, Messages & Events in your view configurations, you can view Events & Messages in the top section of the screen and a nested structure of Campaigns and sub-Campaigns at the lower section of the screen. Since, Events are not shown next to Campaigns & Sub-Campaigns, there is no nesting between Events and Campaigns / Sub-Campaigns.

Key properties to filter Events

Filter

Description

Campaigns

The name of the Campaign to which the Event is associated with.

Event Custom Fields

These are custom Event properties defined in the environment. You can also use these properties to filter Events.

Sub-Campaigns

The name of the Sub-Campaign to which the Event is associated with.