Sprinklr Ads Composer is a platform that offers several benefits to businesses that are looking to streamline their advertising process.

Universal User Interface: The Sprinklr Ads Composer is a universal ads composer and is channel-agnostic. This comes as a significant advantage, as it eliminates the need for businesses to learn the nuances of individual native ad composers. This not only saves time and resources but also makes the onboarding of new team members easier.

Collaboration is also enhanced through the platform, with approval workflows in place between teams such as agencies and brands. Collaboration between different teams is also significantly improved; you can select creatives made by another team, and choose target audiences by yet another different team - all-in-all in a single workflow. The approval workflow ensures that relevant stakeholders vet the advertising campaigns and maintain brand compliance.

Governance is also improved as, for instance, only users with edit permissions can edit, which reduces the risk of errors and miscommunication.

Overall, Sprinklr Ads Composer provides several valuable features that can help businesses optimize their advertising process and drive results.