Facebook is a social media networking site that allows users to connect with friends, family, co-workers and others, including groups of people who share similar interests. Users can share pictures, videos, articles and opinions with their friends. Here, we explain few reasons on why brands should make social presence on Facebook:

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Reach

Facebook has a huge user base, around 2.7 billion monthly active users. If your brand is not on this platform, you are missing this vast network of users around the world. You can engage with these Facebook users, listen to them and align your social media strategies accordingly.

Better target your audience

Facebook provides the brands ability to better target audiences based on their demographics, behaviors and other interests. This becomes very important for both marketing and advertising content strategies. Facebook dark posts is another powerful tool for brands to reach specific target audiences and test different marketing strategies without affecting their brand image.

Get insights about your industry

Since there are a lot of user conversations happening everyday on this platform, brands can leverage this user engagement data to gain insights about industry trends and customer behavior. You can listen to conversations on posts, public groups and across workplaces. All of these insights can play a key role in devising your brand’s overall strategy.

Collaborate with other brands on Facebook

In addition to users, almost every other brand has a presence on this social channel, thus becoming all the more important to make your presence. Brands can do collaborative marketing by mentioning other pages in their posts on Facebook. This helps to increase visibility and reach significantly.