1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Tools and Settings within Plan.

2. On the Tools and Settings window, click Pixels within Channel Specific Settings.

3. In the top right corner of the Pixels window, click Add Pixels.
   

4. Enter the parameters for your Pixel as required. For Custom Conversion pixel, you can set the following parameters:

   Custom Conversion
   Parent Pixel	Select the pixel, that is the source of this traffic.
   Custom Conversion Pixel Type	Select the category that best fits the custom conversion pixel from the dropdown menu.
   Pixel Description	Enter a description of your conversion pixel.
   Conversion Value	Enter a conversion value to better understand the total value of your advertising.
   Inclusion Rules	Select the set of events to target. You can add Events and URLs as parameters while creating the rule. These rules will define how you would like to segment your Facebook Pixel. Click Add another Rule to add multiple rules.

5. Click Save in the bottom right corner to complete the process.

1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Ads Composer within Execute. 

2. On the Ads Composer window, select your Facebook ad account. 

3. In the Campaign Details section, select Conversions as your campaign objective from Select Objective for your Campaign.

4. Under Campaign Name, enter a name for your campaign or use a naming convention.

5. Under Choose where you want to drive traffic, then select a pixel or event to track conversions, select from:

   1. Website or Messenger

   2. Offer

6. Select a Conversion Pixel from the drop-down menu to track conversions.

   Note:

   • Once a Conversion Pixel is added at the campaign level, you won't be required to select it at the ad variant level.

   • You can select Pixel custom events from the Pixel dropdown and see the type of event along with the event name and Parent Pixel name in subtext.

7. For Website or Messenger, select an event you want to track from the Event drop-down menu. The event you select will be similar to the action that you want to optimize with your conversion pixel. For Offer, select the Facebook Page where you want to promote the offer.

8. Click Next.

   ​

9. ​In the Target Audience section, select from an existing target audience, or click Create New Audience to create a new target audience for your Ad. Click Next.

10. In the Budget and Schedule section, select the Conversion Window under Enter the Bidding details for all Ad Sets.

    1. You can change the conversion window for both the View and Click windows to 1, 7, or 28 days. However, the default Facebook attribution window settings show actions taken within 7 days after clicking or 1 day after viewing your ad.

    2. Your attribution window determines the actions (clicks or views) to be used for attributing results to ads and the lookback period after those actions occur during which ad results are counted.

11. Click Next.

    ​

12. ​In the Advanced Configuration section, the Conversion Pixel selected at the campaign level will automatically be appended to individual ad variants and cannot be changed.
    

13. ​Follow the prompted steps and publish the campaign.

Once you have published your ad campaign, you will be redirected to the Ads Manager window.

1. On the Ads Manager window, hover over the Options icon alongside the desired campaign and select View & Edit.

2. In the Edit pane to the right, click Analytics from the right navigation pane.

3. From the Analytics window, select a conversion pixel metric for which you want to view insights from the drop-down menu to the top. You can now view how your campaign is performing. In this section, you can track your conversion data corresponding to your ad.
   ​

1. On the Ads Manager window, hover over the Options icon  alongside the desired campaign and select View Insights.

2. From the Select Dashboard to View Insights pop-up window, select the desired dashboard to view insights and click Open. Here you can further track your conversion data.

   

Event — Supported Metrics

Custom Conversions Limitations

The maximum number of custom conversions per ad account is 100.