In the Advanced Configuration section, you can apply tags, pixels, benchmarks and DCM-related fields. You can apply these changes at the following levels:

• Campaign Level: Campaign Name, Campaign Tags, Tags, Paid Initiative Custom Properties, Benchmark, Configure Third-Party Tracking, Pacing Group.

• Ad Set Level: Ad Set Name, Budgeting, Duration, Ad Set Custom Properties.

• Ad Variant Level: Ad Variant Name, Creative Publishing, Ad Variant Custom Properties.

• Click Configure DCM under Third Party Tracking section to configure Double Click Management (DCM). On the DCM Configuration window, fill in the details and click Save. For more information, see Add and Configure a DCM/DFA Account (add link).

• Under the Define Custom Properties section, you can fill the custom fields details at the Paid Initiatives and Ad Set level. To know more how to create custom fields at the PI, AS and AV level, refer to this article (add link).

• After you have set the Advanced Configuration, click Next to proceed to the Optimization section.