Account Deactivation Dimensions
Updated
Users can plot additional metrics when reporting on account activity in Sprinklr. This will help them better analyze deactivated accounts, and reasons for deactivation. Additionally, users will be able to see when was the last published post from an account – this can serve as an insightful metric to track account inactivity and low-performing social accounts.
Data source - Consumption Analytics
The following metrics have been introduced within Sprinklr:
Metric | Description |
Account Deactivation Time | The timestamp of when the account was last deactivated. |
Deactivation Reason | The reason of account deactivation. This shows "Account Active" for active accounts. |
Last Added Time | The timestamp of when the account was last re-added. |
Last Published Time | The published time of the last post published from the account. |