Social Analytics - Reporting Summary
Updated
What data do you get in Sprinklr?
| YouTube | TikTok | |||
Brand Posts | Yes | Yes | Yes | Yes | Yes |
Comments and Replies | Yes | Yes | Yes | Yes | Yes |
Private Messages | Yes | Yes | Yes | Not supported | Not supported |
Other Messages | Yes | Yes | Yes | Yes | Not supported |
What is the latency of each data type to sync in Sprinklr?
Post Type | YouTube | TikTok | |||
Brand Posts | Real Time | Real Time | <10 mins If comment is made on post before the post is grabbed in Sprinklr, then post also gets grabbed with the comment. | < 2 hours If any other message type is updated on YouTube, the video will also be grabbed in Sprinklr. | <10 mins |
Comments and Replies | Real Time | Real Time | Real Time | 5 mins | 10 mins Comments & Comment Replies updated for latest 1000 videos |
Private Messages | Real Time | Real Time | Real Time | Not Available | Not Available |
Other Messages | Post Mentions: Real Time Comment Mentions: Real Time Reviews: Real Time Shares: 25 mins | Retweets: Real time | Post Mentions: Real Time Comment Mentions: Real Time | Playlist : 5 mins (Playlist on the Youtube Account) Playlist Video : 2 mins (Video in grabbed playlist if any change in the number of videos) Comment Reply (Comments replies which are held for review): 5 mins Moderated Comments (Video comments which are held for review): 10 mins | Not Available |
How far can the data be backfilled?
YouTube | TikTok | |||
Reels - May 2022 (Reels launched at this date) For other posts 2 years | Twitter Post Replies, Twitter Post Retweets, Twitter Post Likes Likes - No Limit | Post/Reels - 2 years Stories - Not supported | No limit | TikTok Post Likes, TikTok Post comments and TikTok Basic - No limit Reach and other non-ui data: Only till the time when Analytics was enabled natively |
Definitions for Organic and Paid metrics
To understand the key difference in Organic and Paid metrcis check out - Understanding Organic and Paid metrics
Metric Name | YouTube | TikTok | |||
Impressions | The number of times your Page's post was displayed to a user. Organic, Paid, Total - Available | The number of times the tweet was viewed. Organic - Available Paid, Total - Not Available | The number of times your media object is seen Organic - Available Paid, Total - Not Available Not available for Reels via API | Not available via API Video Views is supported and is the number of times your video is viewed. Total - Available Paid, Organic - Not Available | Not available via API Video Views is supported and is the number of times your video is viewed. Total - Available Paid, Organic - Not Available |
Reach | The number of unique people who were shown your Page's post. Organic, Paid, Total - Available | Not available via API | The number of unique account that have seen your media object Organic - Available Paid, Total - Not Available | Not available via API | Total number of unique viewers who viewed the video Total - Available Organic, Paid - Not Supported via API |
Likes | The total number of likes and reactions on post. Doesn't include likes and reactions on shares of post. Total - Available Organic, Paid - Not Supported via API | The total number of likes on your tweet. Total - Available Organic, Paid - Not Supported via API | The number of likes your Instagram post has received Organic - Available Paid, Total - Not Available Not available for Stories via API | The total number of likes on your video. Total - Available Paid, Organic - Not Available | The total number of likes the video has received Total - Available Organic, Paid - Not Supported via API |
Comments | The total number of comments (excluding replies) on post. Doesn't include comments on shares of post. Total - Available Organic, Paid - Not Supported via API | The total number of replies on your tweet. Total - Available Organic, Paid - Not Supported via API | The number of comments your Instagram post has received Organic - Available Paid, Total - Not Available Not available for Stories via API | The total number of comments on your video. Total - Available Paid, Organic - Not Available | The total number of comments the video has received Total - Available Organic, Paid - Not Supported via API |
Shares | The total number of shares of your post. Doesn't include shares of shares of post. Total - Available Organic, Paid - Not Supported via API | The total number of retweets of your tweet. Total - Available Organic, Paid - Not Supported via API | The number of shares your Instagram Reel has received Organic - Available Paid, Total - Not Available Not available for Stories and non Reel Posts via API | The total number of shares on your video. Total - Available Paid, Organic - Not Available | The total number of shares the video has received Total - Available Organic, Paid - Not Supported via API |
Total Engagements | The total number of likes, comments and shares on your post and is based on the above 3 metrics Total - Available Organic, Paid - Not Supported via API | The total number of likes, comments and shares on your post based and is based on above 3 metrics Total - Available Organic, Paid - Not Supported via API | The total number of likes, comments and shares on your post and is based on the above 3 metrics. Organic - Available Total, Paid - Not Supported via API Engagements for Instagram Stories is not defined and is a custom metric based on the tap forwards, tap backwards, exits and replies. | The total number of likes, comments and shares on your post based and is based on above 3 metrics Total - Available Organic, Paid - Not Supported via API | The total number of likes, comments and shares on your post based and is based on above 3 metrics Total - Available Organic, Paid - Not Supported via API |
What is the frequency of data refresh for each metric in Reporting?
Note: Time frames are with respect to published dat of the post
YouTube | TikTok | |||
Every 100 mins for first 10 days Once a day for every for next 60 days Audit Job: Refreshes data for all posts that are published in the last 90 days. Frequency: Monthly Impressions, Engagements, Video Views are available only for 90 days from API | Every 100 mins for first 10 days. Once a day for every for next 60 days. Exceptions: Applicable only for Likes, Replies, Retweets, Impressions, Engagements and Video Views. Other Metrics are updated only for last 7 days and update every 30 mins. | Every 100 mins for first 10 days. Once a day for every for next 60 days. | Every 90 mins for first 10 days. Once a day for every for next 60 days. | Every 2.5 hours for first 10 days. Once a day for every for next 60 days. |
Note: Since Jul 27, 2022 all the videos published natively are published as reel. Post 1 Jul, 2023, Meta will be deprecating the API support to publish IG videos, thus user will only be able to publish Image post, Carousel, Story & Reels from Sprinklr.
All the new videos published will be captured as reels. We will have the data for historically published video posts."