Content Template allows marketers to create designs and templates for non-social channels like Websites, Blogs, Emails, and WordPress. These templates serve as placeholders for content elements such as images, videos, text, etc,. which can be replaced with the actual content while publishing. 

The Creative Agencies or Creative teams within the brand can use Content Templates to collaborate on content that will be published across non-social channels. For example, the creative team may not be publishing the brand’s website using Sprinklr, but they can create different pages of the website as Messages and collaborate with their team on the content that they have created using Content Templates.