

CX Connect Madrid
The Brilliance of
Generative AI in
Customer Service
CX Connect — a burst of experience, code and colour.
Watch On-demand video now


The Multiplying Effect of AI on a Unified Platform
With record high contact volumes — an exponential increase made possible by the growing number of channels, often managed by a host of point solutions, contact centre leaders are caught between solving for efficiency and delivering legendary CX.
You’ve been leveraging AI for task automation, supercharged analytics, and even conversational chatbots. But generative AI is now completely changing the game. You have the opportunity to unlock the possibilities for end-to-end automation of rote work and enable better human-machine collaboration and smarter insights for human-led decision-making — on a single, unified platform.
Come to CX Connect and learn actionable insights on how you can better leverage generative AI for a legendary customer experience.
Decode the Magic of Generative AI Together
Join the conversation with Bupa, Woolworths, Accenture, Ecosystm, Auscontact Association and Sprinklr to uncover how you can evolve from legacy to legendary CX.
Alongside 80+ brilliant minds from the customer service and CX industry, expect punchy, actionable conversations and inspiration to elevate your CX for today.




Meet the brilliant minds amongst you

Rosa Narváez
Head of Service Strategy and Transformation
Zurich Insurance

Jimena Tokado Collar
Customer strategy Director
Mutua Madrileña

Oleksandra Melnyk
Head of Voice of Customer
Pronovias Group

Borja Lizárraga Rodríguez
Managing Director,
Accenture Song

Cristina Casal Sánchez
Customer Relationship Manager,
Mutua Madrileña

Rosa García Pérez
Transformation Director
Ilunion

Angel Ruiz Sanchez
Regional Director
Veridas

Luis Miguel Alcedo
Director of Sales Iberia,
Sprinklr

Neil Harbisson
Cyborg Artist

Paul Herman
SVP, Global Digital Transformation,
Sprinklr

Welcome by Sprinklr
Keynote - Paul Herman, SVP, Global Digital Transformation, Sprinklr
Generative AI at the heart of Customer Service – Violeta Vilaseca, Snr. SC Sprinklr
The future of customer service supported by Artificial Intelligence - Oleksandra Melnyk, Head of Voice of Customer, Pronovias Group & Jimena Tokado Collar, Gerente de Estrategia de Clientes, Mutua Madrileña & Borja Lizárraga Rodríguez, Managing Director, Accenture Song
Break
Zurich speaking slot
Decoding the Magic of AI - Rosa García Pérez, Transformation Director, Ilunion, Cristina Casal Sánchez, Responsable Estrategia y Relación con el Cliente, Mutua Madrileña & Angel Ruiz Sanchez, Regional Director, Veridas.
The Renaissance of our Species, Neil Harbisson, Artist
Networking, brunch & late morning cocktails 🥂 PLUS, see AI in action!
FAQ
Attendance is completely free. The event is complimentary from Sprinklr.
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