SPRINKLR AI 

Over a decade of AI expertise built into every experience

Infuse every workflow, action, decision and interaction with AI purpose-built for customer experience management. 

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TRUSTED BY THE WORLD’S MOST ICONIC BRANDS

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Power every task with the right AI for accurate, efficient and consistent CX

Sprinklr matches the best model to every task, unlocking relevance, personalization and automation at scale.

Stay relevant, even as you scale

Scale globally while staying relevant locally with industry-specific AI models built natively in 100+ languages. Capabilities like NLP, NLU, Computer Vision, ASR, and TTS are customized to industries, delivering more accurate, context-aware experiences.

SPECIALIZED AI 21stJuly

Deliver smarter, faster and more personal experiences

Go beyond generic AI with Sprinklr’s unique approach using specialized and task-focused models to deliver faster, more accurate results.

Explore Sprinklr AI+
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Automate work with AI Agents and Copilots

Power intelligent customer engagement with AI Agents grounded in your business context. Boost employee productivity with always-on Copilots that get work done through natural, conversational interactions.

AGENTIC AI

Trusted by global brands. Chosen for real results.

Microsoft Customer Story - Hero Image

Microsoft analyzed 8.6 billion mentions and turned them into actionable VoC insights

"We can say, ‘Here's your score for Microsoft Teams in comparison to the competitive set.' This has been really informative for product marketing teams who are looking to understand how they're doing against a competitive set. We are able to uncover those new features that are landing well in the competitive conversation, so that they can prioritize their product road map.” 

Allie Webster

Market Research Manager

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DOW hero

Dow identified 125K more mentions to analyze global consumer trends and drive strategic decisions

"I don’t think I could provide the same results without Sprinklr. The solution saves me time, enables me to research a global customer base, and helps me deliver actionable reports to my colleagues and our clients." 

Beatriz Lima

Global Consumer & Market Insight

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Cdiscount increased CSAT by 15% by analyzing 2M+ voice calls and 75K+ conversations using Sprinklr AI

“We want our customers to feel heard and supported. Sprinklr provides us with a unique platform that allows us to improve each customer experience while giving our agents the opportunity to become top performers.” 

Louis Brun-Ney

Director of Customer Service

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3M

3M reduced case response time by 90% and improved CSAT with Sprinklr's scalable, AI-enhanced approach

"Sprinklr has given us additional capacity and driven results we couldn’t have achieved internally. We connect more with our customers and learn from them daily, and that makes 3M a better company."

Kirsten Salmanowicz

Sr. Manager, Global Media Tech & Governance

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Umniah reduced average handling time by 91% using Sprinklr's AI-powered chatbots

“Our Sprinklr-powered chatbot is light years ahead of what we had before. It’s not just informative — it’s action-oriented. Customers can troubleshoot service issues, check their balances, make changes, and more. That kind of functionality has exceeded even our expectations.” 

Khaldoun Sweidan

Chief Commercial Officer

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Microsoft Customer Story - Hero Image

Microsoft analyzed 8.6 billion mentions and turned them into actionable VoC insights

"We can say, ‘Here's your score for Microsoft Teams in comparison to the competitive set.' This has been really informative for product marketing teams who are looking to understand how they're doing against a competitive set. We are able to uncover those new features that are landing well in the competitive conversation, so that they can prioritize their product road map.” 

Allie Webster

Market Research Manager

Read full story
DOW hero

Dow identified 125K more mentions to analyze global consumer trends and drive strategic decisions

"I don’t think I could provide the same results without Sprinklr. The solution saves me time, enables me to research a global customer base, and helps me deliver actionable reports to my colleagues and our clients." 

Beatriz Lima

Global Consumer & Market Insight

Read full story
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Transform AI from a black box to a transparent system with AI+ Studio

Gain full visibility and control — manage models, providers, prompts and pipelines to scale GenAI with confidence and ease.

Future-ready AI that adapts, integrates and evolves with your business

OPA

Open Platform Architecture

Safely work with any model, including Sprinklr’s in-house LLMs or your own, with full control over providers and configurations.

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Train once. Use everywhere. Improve continuously.

Deploy AI once and scale it across channels and use cases. Improve accuracy over time with continuous feedback loops.

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AI that works the way you do

Firmly grounded in your business logic, Sprinklr AI is designed to deliver smarter, safer, and more contextually relevant outcomes.

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Performance you can trust

Ensure your AI stays accurate, safe, and aligned with your goals using evaluation-driven AI development supported by both automated and human-led monitoring.

AI purpose-built for customer experience management

AI is natively infused across the Sprinklr platform, delivering accurate and trusted results through a seamless blend of proprietary innovation and best-in-class third-party capabilities.

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Unparalleled expertise in unstructured data

For over a decade, Sprinklr has been transforming unstructured data from multiple channels and formats into structured, actionable insights.

Access historical and real-time unstructured data

Sprinklr has the largest repository of publicly available unstructured data with industry-leading coverage across 30+ social and digital channels.

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Understand conversations across formats

Analyze text, image, video and speech across any channel and extract clear, actionable insights in real time.

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Understand the nuances of human conversation

Sprinklr’s AI models are trained on 100M+ CX data points and deliver superior performance, particularly for complex tasks like sentiment analysis that require a deep understanding of customer intent, emotion and context.

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Built-in enterprise-grade privacy, security and control

Sprinklr is committed to security and privacy when developing and deploying AI — with built-in safety guardrails and full visibility into how AI is used.

Protect sensitive data with robust privacy and zero-retention policies

Sprinklr only shares specific inputs entered in Sprinklr AI+ with third-party models. Personally identifiable information (PII) is automatically masked, and no data is used to train Sprinklr-owned or third-party models.

Data and Privacy

Apply guardrails to produce brand-safe and compliant AI output

Leverage input and output guardrails, approval workflows, and AI grounded in your knowledge base to improve output accuracy, stay on-brand, and maintain compliance.

Guardrails

Maintain full visibility and control over your AI

Get access controls, usage logs, feedback tracking, and monitoring dashboards so you can audit decisions, explain outputs, and govern models with confidence.

Transparency
Sprinklr follows OECD-based responsible AI (RAI) ethical considerations

Sprinklr’s responsible AI approach is rooted in global policy standards, prioritizing fairness, transparency and accountability — so you can deliver extraordinary customer experiences with enterprise-grade governance.

Sprinklr’s commitment to Responsible AI

Transform every customer interaction with enterprise-grade AI built for CX