SPRINKLR AI
Over a decade of AI expertise built into every experience
Infuse every workflow, action, decision and interaction with AI purpose-built for customer experience management.

TRUSTED BY THE WORLD’S MOST ICONIC BRANDS
Power every task with the right AI for accurate, efficient and consistent CX
Stay relevant, even as you scale
Scale globally while staying relevant locally with industry-specific AI models built natively in 100+ languages. Capabilities like NLP, NLU, Computer Vision, ASR, and TTS are customized to industries, delivering more accurate, context-aware experiences.

Deliver smarter, faster and more personal experiences
Go beyond generic AI with Sprinklr’s unique approach using specialized and task-focused models to deliver faster, more accurate results.
Explore Sprinklr AI+
Automate work with AI Agents and Copilots
Power intelligent customer engagement with AI Agents grounded in your business context. Boost employee productivity with always-on Copilots that get work done through natural, conversational interactions.

Transform AI from a black box to a transparent system with AI+ Studio
Gain full visibility and control — manage models, providers, prompts and pipelines to scale GenAI with confidence and ease.
Future-ready AI that adapts, integrates and evolves with your business
Open Platform Architecture
Safely work with any model, including Sprinklr’s in-house LLMs or your own, with full control over providers and configurations.
Train once. Use everywhere. Improve continuously.
Deploy AI once and scale it across channels and use cases. Improve accuracy over time with continuous feedback loops.
AI that works the way you do
Firmly grounded in your business logic, Sprinklr AI is designed to deliver smarter, safer, and more contextually relevant outcomes.
Performance you can trust
Ensure your AI stays accurate, safe, and aligned with your goals using evaluation-driven AI development supported by both automated and human-led monitoring.
AI purpose-built for customer experience management
AI is natively infused across the Sprinklr platform, delivering accurate and trusted results through a seamless blend of proprietary innovation and best-in-class third-party capabilities.




Unparalleled expertise in unstructured data
Access historical and real-time unstructured data
Sprinklr has the largest repository of publicly available unstructured data with industry-leading coverage across 30+ social and digital channels.

Understand conversations across formats
Analyze text, image, video and speech across any channel and extract clear, actionable insights in real time.

Understand the nuances of human conversation
Sprinklr’s AI models are trained on 100M+ CX data points and deliver superior performance, particularly for complex tasks like sentiment analysis that require a deep understanding of customer intent, emotion and context.

Built-in enterprise-grade privacy, security and control
Protect sensitive data with robust privacy and zero-retention policies
Sprinklr only shares specific inputs entered in Sprinklr AI+ with third-party models. Personally identifiable information (PII) is automatically masked, and no data is used to train Sprinklr-owned or third-party models.

Apply guardrails to produce brand-safe and compliant AI output
Leverage input and output guardrails, approval workflows, and AI grounded in your knowledge base to improve output accuracy, stay on-brand, and maintain compliance.

Maintain full visibility and control over your AI
Get access controls, usage logs, feedback tracking, and monitoring dashboards so you can audit decisions, explain outputs, and govern models with confidence.

Sprinklr’s responsible AI approach is rooted in global policy standards, prioritizing fairness, transparency and accountability — so you can deliver extraordinary customer experiences with enterprise-grade governance.


Transform every customer interaction with enterprise-grade AI built for CX