SPRINKLR AI
Over a decade of AI expertise built into every experience
Infuse every workflow, action, decision and interaction with AI purpose-built for customer experience management.
TRUSTED BY THE WORLD’S MOST ICONIC BRANDS
Power every task with the right AI for accurate, efficient and consistent CX
Stay relevant, even as you scale
Scale globally while staying relevant locally with industry-specific AI models built natively in 100+ languages. Capabilities like NLP, NLU, Computer Vision, ASR, and TTS are customized to industries, delivering more accurate, context-aware experiences.
Deliver smarter, faster and more personal experiences
Go beyond generic AI with Sprinklr’s unique approach using specialized and task-focused models to deliver faster, more accurate results.
Explore Sprinklr AI+
Automate work with AI Agents and Copilots
Power intelligent customer engagement with AI Agents grounded in your business context. Boost employee productivity with always-on Copilots that get work done through natural, conversational interactions.
Trusted by global brands. Chosen for real results.
Microsoft analyzed 8.6 billion mentions and turned them into actionable VoC insights
"We can say, ‘Here's your score for Microsoft Teams in comparison to the competitive set.' This has been really informative for product marketing teams who are looking to understand how they're doing against a competitive set. We are able to uncover those new features that are landing well in the competitive conversation, so that they can prioritize their product road map.”
Allie Webster
Market Research Manager
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Dow identified 125K more mentions to analyze global consumer trends and drive strategic decisions
"I don’t think I could provide the same results without Sprinklr. The solution saves me time, enables me to research a global customer base, and helps me deliver actionable reports to my colleagues and our clients."
Beatriz Lima
Global Consumer & Market Insight
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Cdiscount increased CSAT by 15% by analyzing 2M+ voice calls and 75K+ conversations using Sprinklr AI
“We want our customers to feel heard and supported. Sprinklr provides us with a unique platform that allows us to improve each customer experience while giving our agents the opportunity to become top performers.”
Louis Brun-Ney
Director of Customer Service
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3M reduced case response time by 90% and improved CSAT with Sprinklr's scalable, AI-enhanced approach
"Sprinklr has given us additional capacity and driven results we couldn’t have achieved internally. We connect more with our customers and learn from them daily, and that makes 3M a better company."
Kirsten Salmanowicz
Sr. Manager, Global Media Tech & Governance
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Umniah reduced average handling time by 91% using Sprinklr's AI-powered chatbots
“Our Sprinklr-powered chatbot is light years ahead of what we had before. It’s not just informative — it’s action-oriented. Customers can troubleshoot service issues, check their balances, make changes, and more. That kind of functionality has exceeded even our expectations.”
Khaldoun Sweidan
Chief Commercial Officer
Read full storyMicrosoft analyzed 8.6 billion mentions and turned them into actionable VoC insights
"We can say, ‘Here's your score for Microsoft Teams in comparison to the competitive set.' This has been really informative for product marketing teams who are looking to understand how they're doing against a competitive set. We are able to uncover those new features that are landing well in the competitive conversation, so that they can prioritize their product road map.”
Allie Webster
Market Research Manager
Read full storyDow identified 125K more mentions to analyze global consumer trends and drive strategic decisions
"I don’t think I could provide the same results without Sprinklr. The solution saves me time, enables me to research a global customer base, and helps me deliver actionable reports to my colleagues and our clients."
Beatriz Lima
Global Consumer & Market Insight
Read full storyTransform AI from a black box to a transparent system with AI+ Studio
Gain full visibility and control — manage models, providers, prompts and pipelines to scale GenAI with confidence and ease.
Future-ready AI that adapts, integrates and evolves with your business
Open Platform Architecture
Safely work with any model, including Sprinklr’s in-house LLMs or your own, with full control over providers and configurations.
Train once. Use everywhere. Improve continuously.
Deploy AI once and scale it across channels and use cases. Improve accuracy over time with continuous feedback loops.
AI that works the way you do
Firmly grounded in your business logic, Sprinklr AI is designed to deliver smarter, safer, and more contextually relevant outcomes.
Performance you can trust
Ensure your AI stays accurate, safe, and aligned with your goals using evaluation-driven AI development supported by both automated and human-led monitoring.
AI purpose-built for customer experience management
AI is natively infused across the Sprinklr platform, delivering accurate and trusted results through a seamless blend of proprietary innovation and best-in-class third-party capabilities.
Unparalleled expertise in unstructured data
Access historical and real-time unstructured data
Sprinklr has the largest repository of publicly available unstructured data with industry-leading coverage across 30+ social and digital channels.
Understand conversations across formats
Analyze text, image, video and speech across any channel and extract clear, actionable insights in real time.
Understand the nuances of human conversation
Sprinklr’s AI models are trained on 100M+ CX data points and deliver superior performance, particularly for complex tasks like sentiment analysis that require a deep understanding of customer intent, emotion and context.
Built-in enterprise-grade privacy, security and control
Protect sensitive data with robust privacy and zero-retention policies
Sprinklr only shares specific inputs entered in Sprinklr AI+ with third-party models. Personally identifiable information (PII) is intelligently auto-masked, and only customer-approved data is used to train Sprinklr-owned or third-party models.
Apply guardrails to produce brand-safe and compliant AI output
Leverage input and output guardrails, approval workflows, and AI grounded in your knowledge base to improve output accuracy, stay on-brand, and maintain compliance.
Maintain full visibility and control over your AI
Get access controls, usage logs, feedback tracking, and monitoring dashboards so you can audit decisions, explain outputs, and govern models with confidence.
Sprinklr’s responsible AI approach is rooted in global policy standards, prioritizing fairness, transparency and accountability — so you can deliver extraordinary customer experiences with enterprise-grade governance.
Transform every customer interaction with enterprise-grade AI built for CX