Resources

Why Aren't Customers Buying Brand Promises?
Why Aren't Customers Buying Brand Promises?

Conducted in partnership with Sprinklr, this 2025 Metric Sherpa report highlights why trust is eroding, where leaders are misaligned, and how to rebuild customer confidence in the age of AI.

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Scaling Marketing with Sprinklr as a Force Multiplier
Scaling Marketing with Sprinklr as a Force Multiplier

Scaling Marketing with Sprinklr as a Force Multiplier

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Make video your B2B growth engine
Make video your B2B growth engine

This guide will help you drive reach, engagement and results by utilizing an untapped asset in the marketer’s toolkit: video.

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Building a Resilient CX Foundation
Building a Resilient CX Foundation

Role of Unified data in AI for CX

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Powering CX Excellence with Scalable GenAI
Powering CX Excellence with Scalable GenAI

Scalable Gen-AI, Automation and Unified CX

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Contact Center Playbook: The Era of AI-first Experiences
Contact Center Playbook: The Era of AI-first Experiences

In our latest Contact Center Playbook, we unravel how AI and Gen AI enable contact centers to improve customer satisfaction, agent productivity while gaining deep insights from customer interactions.

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Proving the Power of Brand: A Marketing Leader's Guide to Maximizing the Full-Funnel Impact of LinkedIn
Proving the Power of Brand: A Marketing Leader's Guide to Maximizing the Full-Funnel Impact of LinkedIn

Building strong brand identities is a core challenge for organizations of all shapes and sizes, and measuring the return on investment of that identity is even more difficult.

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Renforcer le pouvoir de la marque : Le guide du leader en marketing pour maximiser l'impact de LinkedIn sur l'ensemble du cycle de vente
Renforcer le pouvoir de la marque : Le guide du leader en marketing pour maximiser l'impact de LinkedIn sur l'ensemble du cycle de vente

Construire une identité de marque forte est un défi majeur pour les organisations de toutes formes et de toutes tailles, et mesurer le retour sur investissement de cette identité est encore plus difficile.

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Die Macht der Marke stärken: Ein Leitfaden für Marketingverantwortliche zur Maximierung der Full-Funnel-Wirkung von LinkedIn
Die Macht der Marke stärken: Ein Leitfaden für Marketingverantwortliche zur Maximierung der Full-Funnel-Wirkung von LinkedIn

Der Aufbau einer starken Markenidentität ist eine zentrale Herausforderung für Unternehmen jeder Art und Größe, und die Messung des Return on Investment dieser Identität ist noch schwieriger.

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CXN Contact Center Efficiency | MEA
CXN Contact Center Efficiency | MEA

Our latest whitepaper produced in association with CX Network explores three ways contact center leaders can enhance the efficiency of their contact centers, also featuring insights from our in-house expert, Amjad Al Sabbah- VP, MEA.

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CX Network | Measuring the returns on AI-powered CX in Europe
CX Network | Measuring the returns on AI-powered CX in Europe

A recent survey conducted by CX Network reveals that two-thirds of its members are experiencing heightened pressure to demonstrate ROI. This challenge is compounded by limited budgets and the emergence of a new generation of AI-powered tools.

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CCW Market Study | State of Generative AI
CCW Market Study | State of Generative AI

This report is an essential read for contact center leaders, business executives, and technology enthusiasts eager to explore the revolutionary impact of generative AI on customer interactions.

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Driving Business Impact with a Unified Social Media Management Platform: A study by ESG
Driving Business Impact with a Unified Social Media Management Platform: A study by ESG

Read the complete report below to better understand how a unified social media management can deliver increased business impact, and in turn help you save upto $631K every year in operational costs.

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CX Network | Leveraging Data Analytics for Contact Centre Optimization
CX Network | Leveraging Data Analytics for Contact Centre Optimization

This report features insightful case studies from boAT, Humm Group, New Balance, and Sprinklr. Know where your contact center stands amongst competition in the Asia Pacific region.

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How to Evaluate a Generative AI-powered Bot
How to Evaluate a Generative AI-powered Bot

Our eGuide, ‘How to Evaluate a Generative AI-powered Bot’ provides you with a framework to navigate the risks of Gen AI adoption and successfully implement the technology.

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CCW Research | The Role of AI in Redefining Contact Center Efficiency
CCW Research | The Role of AI in Redefining Contact Center Efficiency

This report delves into how contact centers can successfully achieve these goals, advocating for a more proactive, customer-centric, and agent-focused approach to artificial intelligence (AI).

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The State of Social Media Marketing in 2024
The State of Social Media Marketing in 2024

AI has tremendous potential. Not only can it make the life of the customer better, it can also, in the words of Ragy Thomas, “make the life of every customer service agent, every marketing manager better because you're giving them better tools."

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Forrester Report | Planning Guide 2024: B2C Marketing Executives
Forrester Report | Planning Guide 2024: B2C Marketing Executives

Forrester’s “Planning Guide 2024: B2C Marketing Executives” provides B2C marketers with data-driven guidance on where to increase, decrease or defend their budgets for 2024.

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The Ultimate Facebook Marketing Guide
The Ultimate Facebook Marketing Guide

Despite the ever-increasing competition, FB still reigns supreme with an astounding number of active monthly users — nearly 3 billion. That’s right, FB is a formidable platform with unparalleled potential reach for marketers.

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How To Set Up A Social Media Policy Guide
How To Set Up A Social Media Policy Guide

While embracing and supporting this desire to connect is vital, it's also prudent to set some brand-defending boundaries through a social media policy.

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Social Media Marketing Metrics That Matter
Social Media Marketing Metrics That Matter

The right metrics help you gain a comprehensive view of your social media performance and streamline your decision-making process for more effective, data-driven marketing campaigns.

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The Ultimate Guide to TikTok Marketing
The Ultimate Guide to TikTok Marketing

TikTok is the hottest app in town. But it wasn't until 2020, during global lockdowns, that TikTok truly exploded in popularity. With people searching for affordable and creative outlets, TikTok became their go-to hub.

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How and Why to Create Your Own Social Media Brand Guidelines
How and Why to Create Your Own Social Media Brand Guidelines

We’ve detailed how you can create a consistent personality for your brand so it can establish greater brand awareness and trust.

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CCW Digital | 2023 Market Study: Generative AI and chatbots
CCW Digital | 2023 Market Study: Generative AI and chatbots

This Market Study by CCW Digital and Sprinklr uncovers the reality of generative AI and chatbots in customer contact through extensive research.

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How CMPs Can Move Your Marketing World for Good
How CMPs Can Move Your Marketing World for Good

We explore the importance of using a content marketing platform (CMP) to navigate content supply chain woes.

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Sprinklr Unveils Report on The State of Customer Service in the Middle East
Sprinklr Unveils Report on The State of Customer Service in the Middle East

Discover how the customer experience you provide stacks up against 300 tech companies – and learn from brands that lead.

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Unified-CX Benchmarking Report 2023: Tech Leaders
Unified-CX Benchmarking Report 2023: Tech Leaders

Discover how the customer experience you provide stacks up against 300 tech companies – and learn from brands that lead.

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Make Compliant Customer-Centricity a Reality for Your Financial Services Business
Make Compliant Customer-Centricity a Reality for Your Financial Services Business

In this white paper, we explore the importance of embracing a digital-first strategy for growth in the financial services industry.

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The Customer Experience Planning Guide for 2023
The Customer Experience Planning Guide for 2023

Insights from Forrester on using budget growth to maximize ROI

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From Cost Center to Experience Center
From Cost Center to Experience Center

Transform your contact center into an Experience Center that provides exceptional service and makes your customer happier. Download eBook to know how.

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Contact Center Playbook: Emerging resilient and future-ready in uncertain times
Contact Center Playbook: Emerging resilient and future-ready in uncertain times

In this eBook, we offer pin-pointed solutions on how contact centers can build resilience to not just outsmart adversities but become future-ready in these uncertain times.

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CCW Digital | Outsmarting Adversity: How brands can future-proof contact centers in a possible economic downturn
CCW Digital | Outsmarting Adversity: How brands can future-proof contact centers in a possible economic downturn

A report by CCW Digital and Sprinklr reveals how brands can future-proof contact centers in a possible economic downturn. Download the report.

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Customer-led marketing strategies for tech companies
Customer-led marketing strategies for tech companies

Only one out of five consumers feel that the tech industry offers the best digital customer experience. Winning technology companies of the future will be the ones that are customer-led.

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How to Create Customer-Led Experiences in Tech
How to Create Customer-Led Experiences in Tech

Learn how winning tech companies actively listen to their customers’ needs and future-proof their success

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Social & Conversational Commerce in Southeast Asia 2022
Social & Conversational Commerce in Southeast Asia 2022

Social commerce is making waves in Southeast Asia. Customers want to browse and buy without leaving their favorite social media apps.

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Accelerate your social-selling strategy with conversational commerce
Accelerate your social-selling strategy with conversational commerce

Learn how conversational commerce fits into your existing growth strategies

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Customer Experience is broken. Learn how to bridge CX gaps using AI and automation.
Customer Experience is broken. Learn how to bridge CX gaps using AI and automation.

Customers are engaging with businesses on several channels, both online and offline.

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Social Customer Care Benchmarking Report: 2022 Financial Services Leaders
Social Customer Care Benchmarking Report: 2022 Financial Services Leaders

Discover how your company’s customer service on social media stacks up against 20 top financial services companies — and learn from brands that lead.

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Social Customer Care Benchmarking Report: 2022 Technology Leaders
Social Customer Care Benchmarking Report: 2022 Technology Leaders

Discover how your company’s customer service on social media stacks up against 20 top technology companies — and learn from brands that lead.

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Social Customer Care Benchmarking Report: 2022 Entertainment & Media Leaders
Social Customer Care Benchmarking Report: 2022 Entertainment & Media Leaders

Discover how your company’s customer service on social media stacks up against 20 top entertainment & media companies — and learn from brands that lead.

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Social Customer Care Benchmarking Report: 2022 Retail Leaders
Social Customer Care Benchmarking Report: 2022 Retail Leaders

Discover how your company’s customer service on social media stacks up against 20 top retail companies — and learn from brands that lead.

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Social Customer Care Benchmarking Report: 2022 Health & Pharma Leaders
Social Customer Care Benchmarking Report: 2022 Health & Pharma Leaders

Discover how your customer service on social media stacks up against 20 top health and pharmaceutical companies — and learn from brands that lead.

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Social Customer Care Benchmarking Report: 2022 Food & Beverage Leaders
Social Customer Care Benchmarking Report: 2022 Food & Beverage Leaders

Discover how your company’s customer service on social media stacks up against 20 top food & beverage companies — and learn from brands that lead.

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Social Customer Care Benchmarking Report: 2022 Industry Leaders
Social Customer Care Benchmarking Report: 2022 Industry Leaders

How does your social customer service stack up against 13k leading brands? Download the report to uncover key findings and learn from brands that lead.

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Sprinklr Service Strategic Handbook
Sprinklr Service Strategic Handbook

Discover how to create a contact center built for the modern customer — and delight your own customers with every interaction.

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eBook: Embrace a Data Strategy Your Customers Can Trust
eBook: Embrace a Data Strategy Your Customers Can Trust

Sprinklr and Adobe partnered to explore how marketers can build a first-party data strategy to create memorable brand experiences and increase revenue.

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Sprinklr + Microsoft: Providing Human Touch at Scale
Sprinklr + Microsoft: Providing Human Touch at Scale

Sprinklr and Microsoft discuss how a Unified-CXM helps brands harness customer data to create authentic, consistent experiences at every touchpoint.

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A Marketer’s Guide to Unification: Eliminate Silos, Build Your Brand, and Delight Your Customers
A Marketer’s Guide to Unification: Eliminate Silos, Build Your Brand, and Delight Your Customers

Discover how adopting a unified strategy maximizes marketing-driven ROI and increases speed-to-market times.

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Impact report: Supply chain disruption across industries
Impact report: Supply chain disruption across industries

How can companies respond to disruption during a global crisis to capture and transform vital information into action? Learn more in this exclusive presentation.

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2022 X, formerly Twitter Birdseye Report: A Deep Dive Into the Tech Industry
2022 X, formerly Twitter Birdseye Report: A Deep Dive Into the Tech Industry

Sprinklr and X, formerly Twitter partnered to uncover the emerging trends and conversations that are defining consumer tech in 2022.

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The Strategic Handbook on Brand Authenticity: How to Grow, Manage, and Protect Your Brand
The Strategic Handbook on Brand Authenticity: How to Grow, Manage, and Protect Your Brand

Explore how to create meaningful connections that are both authentic and attuned to the voice of the customer.

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Unlocking More From Your Sales Team: Social Selling for B2B Brands
Unlocking More From Your Sales Team: Social Selling for B2B Brands

Learn how to supercharge your strategy, connect sales teams, and increase lead conversion rates up to 2x with the right social selling tools.

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Publish, Engage, Unify: 18 Ways to Fuel Your Social Media Strategy
Publish, Engage, Unify: 18 Ways to Fuel Your Social Media Strategy

Learn how a unified approach to publishing and engagement helps you spend less time on execution and more on brand strategy — while driving better results.

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Customer Care in 2022: Five predictions for the Unified Contact Center of Tomorrow
Customer Care in 2022: Five predictions for the Unified Contact Center of Tomorrow

In this ebook, explore 5 trends in customer care for 2022 and key considerations for future-proofing your contact center strategy. Get started today.

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How to Resolve Issues Faster with the Right AI-Powered Routing Strategy
How to Resolve Issues Faster with the Right AI-Powered Routing Strategy

Read the ebook to learn how to provide personalized interactions and resolve customer issues faster with the right AI-powered routing strategy.

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Turning Employees Into Your Best Brand Advocates: 3 Steps to Amplify Your Reach by Empowering Your Staff
Turning Employees Into Your Best Brand Advocates: 3 Steps to Amplify Your Reach by Empowering Your Staff

Learn how to build an advocacy program to encourage your employees to become your strongest brand ambassadors. Download our eBook today!

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5 Ways to Improve Customer Response Times — and Your Bottom Line
5 Ways to Improve Customer Response Times — and Your Bottom Line

Learn how to delight your customers with instant support — without overwhelming your care agents.

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Point Solution Chaos APAC
Point Solution Chaos APAC

Discover how siloed data is keeping enterprises in Asia-Pacific from delivering great CX — and strategies to avoid these point solution pitfalls.

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Media and Entertainment Industry Benchmarking Report for Digital Unified-CXM
Media and Entertainment Industry Benchmarking Report for Digital Unified-CXM

Explore how industry leaders are capitalizing on emerging digital technology and trends to drive a competitive advantage.

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Pharmaceutical Industry Benchmarking Report for Digital Unified-CXM
Pharmaceutical Industry Benchmarking Report for Digital Unified-CXM

Explore how the pharmaceutical industry is leveraging omnichannel Unified-CXM strategies to create personalized customer experiences.

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Food and Beverage Industry Benchmarking Report for Digital Unified-CXM
Food and Beverage Industry Benchmarking Report for Digital Unified-CXM

Explore an in-depth analysis of how industry leaders are embracing transformational CX at scale — and key insights on advancing your own Unified-CXM strategy.

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Tech Industry Benchmarks Report for Digital CX & Social
Tech Industry Benchmarks Report for Digital CX & Social

Unlock new insights into how brands are advancing digital customer experiences — and why a unified strategy is a competitive advantage.

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Retail Industry Benchmarking Report for Digital Unified-CXM
Retail Industry Benchmarking Report for Digital Unified-CXM

Explore how the industry is driving personalized customer experiences — and the metrics and insights that can drive better CX performance.

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CX Unifiers: Lessons from 5 of Forbes’ World’s Most Influential CMOs
CX Unifiers: Lessons from 5 of Forbes’ World’s Most Influential CMOs

For the 5th straight year, Sprinklr has partnered with Forbes to provide the insights and analysis that power its annual list of the World’s Most Influential CMOs.

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Transforming Your Omni-Channel Marketing Strategy in 2021
Transforming Your Omni-Channel Marketing Strategy in 2021

Download this free ebook to learn how to build a unified omni-channel strategy with 17 essential capabilities for driving growth.

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Better Together: Sprinklr and LinkedIn eBook
Better Together: Sprinklr and LinkedIn eBook

Discover how to boost ROAS and outperform your previous advertising efforts with the most powerful combo for B2B.

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Boost CX Success with a Unified Approach
Boost CX Success with a Unified Approach

New findings from Forrester Consulting reveal what companies must overcome to deliver great customer experiences — and why unified CXM platforms deliver a competitive advantage

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The Product Insights Playbook
The Product Insights Playbook

The Product Insights Playbook is your guide to growing your business by harnessing the power of Product Insights and the world's only Unified-CXM platform.

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The Essential Guide to AI for Customer Service
The Essential Guide to AI for Customer Service

AI can help you solve customer problems earlier, scale solutions wider, and supercharge your agents to resolve issues in a flash — but it's also complicated. If you're serious about bringing your operations into the digital age, where do you start?

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Visual Report: Solving the Top 3 Social Sales Challenges for Financial Services
Visual Report: Solving the Top 3 Social Sales Challenges for Financial Services

Sprinklr has pulled together the data you need to know about the risks and rewards of social sales.

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3 Steps to Transform Your Customer Experience with Social Listening
3 Steps to Transform Your Customer Experience with Social Listening

Learn how social listening, AI-driven insights, and democratizing data can make your customers happier

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3 Steps to Transform Your Customer Experience with AI-Driven Insights
3 Steps to Transform Your Customer Experience with AI-Driven Insights

Learn how omni-channel listening, AI-driven insights, and democratizing data can make your customers happier

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Customer Care: Build a Strategy for Today’s Customers
Customer Care: Build a Strategy for Today’s Customers

Get the handbook and build a strategy that enables you to increase customer satisfaction, reduce churn, and decrease costs.

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Sprinklr Marketing Strategic Handbook
Sprinklr Marketing Strategic Handbook

Download Sprinklr Marketing Strategic Handbook for a primer in the principles of sprinklr marketing, including how to best engage your customers and manage campaigns across your enterprise.

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eBook: Driving Excellence in Twitter Customer Care
eBook: Driving Excellence in Twitter Customer Care

Download this exclusive report to see the best of the best: The brands that are defining the standard of excellence in Twitter care across 10+ industries, and the strategies they’re leveraging to drive value for their businesses and customers.  

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Coaching Care Agents: 8 Tips We’ve Learned from Our Customers & Analysts
Coaching Care Agents: 8 Tips We’ve Learned from Our Customers & Analysts

We asked global brands we work with and analysts at Forrester and McKinsey to share their insights on how to coach care agents successfully — what works, and what doesn’t.

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Twitter Customer Care in a 24/7 World
Twitter Customer Care in a 24/7 World

Sprinklr and X, formerly Twitter partnered to analyze global customer care conversations on X, formerly Twitter and create the inaugural report on best practices.

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