Realtime Agency optimizes LinkedIn ad spend, increasing lead volume by 37% while reducing cost per lead by 19%
The Challenge
Realtime Agency (RTA) is an independent digital performance agency that takes a scientific approach to online advertising — operating more like a lab than a traditional agency. In doing so, they use statistically valid data paired with leading technology to help their clients extract hard-to-reach learnings, optimize confidently, and beat their competitors across the marketing funnel.
These are fantastic results for us and for our clients because the time saved can be applied to strategic planning and more cognitive tasks.”
Social Media Practitioner, Realtime Agency
“The goal is to arm brands with the people and products needed to utilize the entire spectrum of their campaign data, take calculated risks, and, ultimately, run the most efficient digital campaigns across the full marketing funnel,” explains RTA Head of Social Scott Keegan.
Recently, the RTA team took on a client that runs a digital asset platform in the cryptocurrency space. The client looked to RTA to help manage its paid ad campaigns on LinkedIn. Specifically, it wanted the RTA team to help:
- Control cost per lead for its LinkedIn ad campaigns
- Improve paid performance with the same budget while reducing manual efforts
- Enable easy reporting on ad performance
The Solution
RTA implemented Social Advertising from Sprinklr’s Sprinklr Marketing and Advertising suite.
Keegan and his team used Sprinklr Smart Bidding to remove the guesswork from manual ad bidding in order to scale their client’s campaigns without overshooting the budget or adding to the team’s manual workload. Smart Bidding uses AI to determine the lowest bid needed to meet pacing goals, which enables the client to stay on budget while winning the maximum number of bids in auction at the best price.
The Outcome
Within five weeks of using Smart Bidding, the RTA team increased leads for its client by 37% while reducing cost per Lead (CPL) by 19%.
Within five weeks of using Smart Bidding, the RTA team increased leads for its client by 37% while reducing cost per Lead (CPL) by 19%. They also made 600 real-time, automated bidding decisions, saving approximately seven workdays.
“These are fantastic results for us and for our clients because the time saved can be applied to strategic planning and more cognitive tasks,” says Keegan.