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Karishma Borkakoty

Karishma Borkakoty

Content Marketer

Karishma is a senior content marketer who specializes in long-form content like eBooks, whitepapers and other thought leadership pieces. Beyond her corporate arena, she is a passionate rescuer of furry little souls and loves to fill her home with joyful purrs and playful barks.

Articles by Karishma
4 Best AI in Marketing Examples [+ Use Cases]

4 Best AI in Marketing Examples [+ Use Cases]

January 29, 2024 • 13 MIN READ
Karishma Borkakoty

Karishma Borkakoty

Social Media Policy for Business: The Complete Guide

Social Media Policy for Business: The Complete Guide

January 25, 2024 • 12 MIN READ
Karishma Borkakoty

Karishma Borkakoty

A day in the life of a Gen Z support agent in 2024 (Part 2)

A day in the life of a Gen Z support agent in 2024 (Part 2)

January 22, 2024 • 7 MIN READ
Karishma Borkakoty

Karishma Borkakoty

How GenAI can help you repurpose and reutilize content across channels and markets

How GenAI can help you repurpose and reutilize content across channels and markets

January 19, 2024 • 9 MIN READ
Karishma Borkakoty

Karishma Borkakoty

How to adopt trends and broaden your channel coverage mix (while staying on brand)

How to adopt trends and broaden your channel coverage mix (while staying on brand)

January 18, 2024 • 13 MIN READ
Karishma Borkakoty

Karishma Borkakoty

How to Develop a B2B Social Media Strategy in 4 Easy Steps

How to Develop a B2B Social Media Strategy in 4 Easy Steps

January 17, 2024 • 14 MIN READ
Karishma Borkakoty

Karishma Borkakoty

A day in the life of a Gen Z support agent in 2024 (Part 1)

A day in the life of a Gen Z support agent in 2024 (Part 1)

January 1, 2024 • 6 MIN READ
Karishma Borkakoty

Karishma Borkakoty

10+ Ideas for Social Media Posts That Move the Needle

10+ Ideas for Social Media Posts That Move the Needle

December 15, 2023 • 6 MIN READ
Karishma Borkakoty

Karishma Borkakoty

Social media benchmarks every marketer must know

Social media benchmarks every marketer must know

November 7, 2023 • 11 MIN READ
Karishma Borkakoty

Karishma Borkakoty

Silver lining or sabotage in the Socialverse? What’s the real deal behind social media disruptions

Silver lining or sabotage in the Socialverse? What’s the real deal behind social media disruptions

September 25, 2023 • 16 MIN READ
Karishma Borkakoty

Karishma Borkakoty

Social media ROI: How to measure and improve your ROI

Social media ROI: How to measure and improve your ROI

July 13, 2023 • 9 MIN READ
Karishma Borkakoty

Karishma Borkakoty

How to effectively manage a social media crisis and save your brand in 2023

How to effectively manage a social media crisis and save your brand in 2023

July 6, 2023 • 9 MIN READ
Karishma Borkakoty

Karishma Borkakoty

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