• MA International Business, Boston University, U.S.A

AI and CX narrative, global customer experience, CX leadership interviews, content and product marketing strategy, data-driven CX.

Nivedita Bharathy is a content and product marketing professional and an AI enthusiast who discovered her passion for the written and spoken word early on. During her time at Sprinklr, she led content strategy for the AI/CX narrative, including a rich series of CX leadership conversations with figures like Bill Price, Andy Crestodina and Neal Schaffer. With experience across AI startups, incubators and enterprise SaaS organisations. Outside work, Nivedita trains for Hyrox and paints whenever she gets the chance, a balance of discipline and creativity that mirrors how she approaches content: structured and rigorous, but always made to resonate.