Bluesky – Frequently Asked Questions

Q. What is Bluesky?

Bluesky is an open social network that gives creators independence from platforms, developers the freedom to build, and users a choice in their experience. It is designed to give users more control over their experience online.

Q. How does Bluesky differ from other social media platforms like X, Instagram, and Facebook?

Unlike traditional social media platforms, Bluesky is an open network, which means users have choice in every level of their experience, from the algorithm that powers their feed to even which service hosts their data. Additionally, Bluesky prioritizes user safety online.

Q. Why should my brand consider integrating Bluesky into our marketing and customer experience strategies?

Publishers joining Bluesky are reporting remarkably high levels of engagement. Despite often much smaller follower communities, some brands are reporting up to 2-10x the amount of engagement on their content.

Additionally, due to Bluesky’s focus on Trust & Safety, brands are less concerned over brand safety on the network.

Q. How large is the user base of Bluesky, and is it worth the investment?

As of January 2025, Bluesky reached 30M users and growing rapidly, Bluesky is building a large community. In 2024, they completed a successful series A, and we believe the platform is poised to compete for the attention of users with the other major platforms. Brands will be keeping a close eye on Bluesky in 2025, and we would encourage our clients to invest the time and energy into building a content and engagement strategy on Bluesky.

Q. How can my brand use Bluesky to promote products or services effectively?

Like Reddit, the ability to find and participate in communities tailored around interests is something Bluesky provides that users are reacting to in a very positive way. Brands need to engage in community discussion and community building where they can have credibility and expertise. Bluesky is not a platform to hard sell products or marketing material, but an opportunity to demonstrate value and capability to potential customers.

Q. How does Bluesky’s decentralized structure affect my brand’s control over its presence and content?

The benefit of integrating Bluesky through Sprinklr is that content end engagement can be managed through a unified platform as part of the Brands’ holistic social media strategy. Brand content can be drafted, reviewed, approved, and published as it is on any other social channel through Sprinklr. All existing governance and security features are employed through the platform.

Q. How does Bluesky’s content moderation differ from traditional social platforms?

Bluesky has an in-house moderation team that provides around-the-clock coverage to uphold there community guidelines. They have also committed to building “an ecosystem of moderation and open-source safety tools that gives communities power to create their own spaces, with their own norms and preferences.” In 2024 they announced an open-source moderation tool, Ozone, that lets users create their own moderation services.

Bluesky is founded on decentralization and community lead innovation, and their approach to moderation will embrace these principles as well. There is no silver bullet for moderation on social media. Every social platform will continue to struggle and adapt moderation policies and programs, but we believe that Bluesky is dedicated to protecting its users and upholding their community guidelines.

Q. What are the key demographic groups on Bluesky?

Bluesky consists of a large and diverse community. In particular, Bluesky has become a home to journalists and breaking news, sports fans, government and elected officials, educators and universities, nonprofits and advocacy organizations, and creators.

Q. How can Bluesky be integrated with existing customer experience tools or platforms (like Sprinklr)?

Sprinklr and Bluesky recently announced API integrations with Bluesky. With this new API integration, Sprinklr offers customers the ability to:

· Create, manage, and publish content to Bluesky through Sprinklr

· Include Bluesky data in social listening dashboards and research

· Track Broader analytics and insights to inform business strategy

Q. What are the risks of using Bluesky, and how can my brand mitigate them?

Sprinklr exist to help enterprise brands engage and market on social media channels all from one common platform with enterprise-grade governance. Streamlined and consistent workflows with clear approval processes minimize business risk across all social accounts and throughout the advertising publishing cycle.

Contact Us for More Info

If you are a marketer looking to learn more about enhancing your brand’s presence on Reddit, BlueSky, or more than 30 other digital channels with Sprinklr, please contact your account team or request a demo of the Sprinklr Platform.