Brandwatch Alternatives: Top 7 Competitors in 2024

Brandwatch has long been a go-to solution for brands looking to dig deep into consumer behavior and research. With its advanced consumer intelligence capabilities, powerful AI-driven analytics and instant reporting, it’s helped businesses uncover trends, track consumer sentiment and make data-driven decisions. But, like any tool, Brandwatch isn’t without its challenges. Whether it’s the steep pricing, lack of a free trial or reporting limitations, many users find themselves searching for Brandwatch alternatives that offer a better balance of features and affordability.  

So, if you’re here, chances are you’ve already felt the pinch or maybe you’re just looking for something that fits your needs better. 

In this blog, we’ll walk you through some of the top alternatives to Brandwatch. Whether you're looking to scale up your consumer research with enhanced usability and cost-effectiveness or you're simply exploring other options, there’s a tool on this list for you. 

Why consider alternatives to Brandwatch? 

Brandwatch is widely recognized for its powerful consumer research and social listening capabilities. It offers unparalleled access to historical and real-time data, boasting over 1.7 trillion conversations dating back to 2010, with 501 million new conversations added daily. 

Its extensive data coverage spans 100 million unique websites and official firehose access to platforms like X, Tumblr and Reddit. Brandwatch’s integration of AI-driven insights enables users to search, segment, analyze and act on vast datasets at incredible speed. 

However, despite its strengths, Brandwatch comes with certain limitations that lead many users to consider alternative solutions. Here they are: 

1. Opaque pricing 

Brandwatch is one of the more expensive monitoring solutions, with pricing tailored toward large companies with deep pockets. For smaller businesses or teams on a tight budget, low cost-effectiveness of Brandwatch may be a concern. 

2. Limited flexibility 

Brandwatch offers a suite of products aimed at various audiences and use cases, but this multi-product approach can lead to confusion and inflexibility. Its offerings may be overkill for smaller organizations that don’t need such an expansive toolset. 

3. User experience challenges 

Another common complaint among Brandwatch users is the steep learning curve associated with this platform. While it provides a wealth of data and analytics, new users often find it challenging to navigate and optimize the platform effectively. This complexity can lead to longer training and configuration runs — factors that smaller teams may not have the resources to accommodate. 

Here’s what a G2 reviewer had to say about Brandwatch’s user experience: 

“While Brandwatch Consumer Intelligence is a powerful tool, there's a learning curve associated with its advanced features. New users might find it a bit overwhelming at first. Additionally, the pricing structure could be more flexible to accommodate the needs of different businesses, especially smaller ones. It would be great if there were more training resources available to help users harness the platform's full potential.”  

4. Reporting limitations 

Despite its comprehensive features, many users feel that Brandwatch’s reporting capabilities don't fully justify its high price point. Some have also reported glitches with its customer intelligence tools, which have been known to give inaccurate data and reports. Many Brandwatch alternatives provide more accurate data, ensuring you can trust the insights you’re acting on. 

5. Inaccurate sentiment analysis 

While Brandwatch offers social media sentiment analysis, some users have found its classification system unreliable when dealing with nuanced sentiments or multiple categories. This inconsistency can lead to data misinterpretations leading to faulty marketing decisions.  

A user comments: “I do not like the number of bugs we experience. We find the sentiment graphs to be very cool but often inaccurate. Updating the queries can really lag the dashboard if you are trying to work in real time.”  

Top 7 alternatives to Brandwatch 

While this list of Brandwatch alternatives isn't exhaustive, it’s compiled after extensive research you can trust. Go ahead and compare these solutions and choose one that best aligns with your consumer research and social listening needs. 

Based on 2024 research, here’s a list of the top 7 Brandwatch competitors, businesses can prefer: 

Brandwatch Alternative 1#: Sprinklr

Sprinklr stands out as a leading Brandwatch alternative, offering a more comprehensive suite of tools designed for enterprises looking to harness the power of consumer intelligence and social listening. Where Brandwatch focuses primarily on audience research solutions, Sprinklr offers a wider array of capabilities, from consumer intelligence to brand health monitoring. With advanced AI technology, broader channel coverage and customizable reporting, Sprinklr addresses the limitations found in Brandwatch, providing businesses with a more powerful platform to drive decision-making and customer satisfaction.  

🚀 Prominent features 

1. Industry's most advanced AI 

• Advanced sentiment & emotion detection: Sprinklr’s AI supports sentiment detection across 100+ languages. Its two-tiered emotion analysis breaks down emotions into specific categories (e.g., sadness is categorized into "cry," "disappointment," "heartbroken"), offering a nuanced understanding of audience emotions. Brandwatch, by contrast, relies on emoji-powered detection, which can overlook critical sentiment insights. 

• Smart theme explorer & use-case based dashboards: Sprinklr allows businesses to create customizable dashboards with side-by-side comparisons and use-case specific widgets that help uncover trends and insights at a much deeper level. 
• Sentiment analysis at multiple levels: Sprinklr performs sentiment analysis not only at the document level but also at attribute and sentence levels, providing a more nuanced understanding of customer feedback. 
• Generative AI: Sprinklr eliminates the need for manually creating Boolean queries, using Generative AI to significantly reduce time-to-insight, something Brandwatch lacks. 
• Exclusive features: Sprinklr provides more robust analytics, with features like entity disambiguation, OCR for videos, AI-powered categorization and logo detection. This allows businesses to gain deeper insights across multiple dimensions of customer interactions. 

2. Unmatched channel and data coverage  

• Channel coverage: Sprinklr provides social listening coverage for over 30 channels, including exclusive partnerships with review platforms like Yelp, Tripadvisor and Bazaarvoice. Brandwatch’s coverage spans around lesser channels, with limited access to review platforms. 

• Real-time, lossless data processing: Unlike Brandwatch, which samples data once it crosses a certain volume threshold, Sprinklr processes every data point in real-time, delivering precise, actionable insights without data loss. 
• Custom data ingestion & integration: Sprinklr integrates social, web and first-party data (e.g., surveys, reviews) into a unified platform. Brandwatch lacks several integrations, including traditional data ingestion, making Sprinklr far more versatile. 

 3. Data integrations 

• Wide-ranging integrations: Sprinklr integrates with a wide range of platforms, including Medallia for surveys, Google Analytics for web analytics and Bit.ly for URL shortening. Brandwatch offers limited integration support, restricting businesses from connecting with their broader tech stack. 
• First-party data integration: Sprinklr supports seamless ingestion of First Party Data (FPD) through various formats like FTP, SFTP and S3, enabling comprehensive consumer insights. 
• Mobile app & PII masking: Sprinklr offers a fully functional mobile app for report creation and editing, as well as configurable masking for Personally Identifiable Information (PII) to comply with GDPR and other regulations. 

 💡 Thinking about our app? Check it out on App Store and Google Play store.  

4. Customizable insights and reporting 

• Tailored dashboards & metrics: Sprinklr allows users to create highly customized reports with granular filters and a variety of visualizations. With 40+ industry-specific AI models, Sprinklr's insights are more accurate and relevant. Brandwatch, while easier to use, offers lesser customization and fewer vertical-specific insights. 

• Proactive smart alerts: Unlike Brandwatch’s basic alert system that notifies users only when thresholds are met, Sprinklr's Smart Alerts uses historical data to predict future social media trends. Additional features such as keyword suggestions and auto-triaging, allow businesses to stay ahead of emerging conversations and sentiment shifts. 
• User-level report views: Sprinklr allows multiple users to work on the same report parallelly, facilitating closer collaboration. Plus, it allows dashboard customization at the user, group or team level.  

Overall verdict 

Sprinklr clearly emerges as the top alternative to Brandwatch, providing a solution that offers speed, scalability and accuracy. While priced higher than Brandwatch, Sprinklr offers value for money with its extensive capabilities. Especially for large enterprises, Sprinklr emerges as a full-stack business intelligence platform with global reach and channel coverage plus multilingual support. 

The platform’s continuous innovation, with over 100 features released every quarter and focus on usability, ensures it remains at the cutting edge of social listening technology. Additionally, Sprinklr’s strong commitment to data privacy and flexible user permissioning makes it a trusted choice for enterprises with strict compliance requirements. 

Customer testimonials 

💪 Strengths 

“I can deep dive and slice huge amounts of data in under 5 minutes. I can deep dive by over 50 criteria. Language, country, region, sentiment, emotion, hashtags, phrases, channels, action words, writing style etc. This makes my role as a social media manager much easier to do. I can very quickly get the data I need and download or export or schedule to people within my company or from our project partners. Built in AI highlights the key insights as to why there are peaks or issues of concern. Source 

👎🏻 Weaknesses 

“Sprinklr is extremely customizable to your needs. This does entail a learning curve, which can be steep for novices, but once mastered, it's a powerful tool and the team is super helpful at onboarding new users and solving problems in real time.” Source 

Trusted by: Panasonic, Acer, Diageo, Nasdaq, Superdry, Honda, Clarks 

Price: Contact sales/vendor for information 

Demo: Free & personalized  

Brandwatch Alternative 2#: Sprout Social

Sprout Social is a powerful social listening tool that caters to businesses seeking actionable insights from online conversations. While Brandwatch focuses on deep-dive research and analytics, Sprout Social excels at making social listening accessible with user-friendly features. It empowers organizations to track crises, competitor insights and campaign performance in real time. It’s particularly beneficial for teams looking to enhance their decision-making with industry insights, that too at a more affordable price point. 

 🚀 Prominent features 

• Competitive insights & share of voice: While Brandwatch provides detailed social media competitor analysis across industries, Sprout offers a more streamlined approach to tracking share of voice and benchmarking performance against competitors. Sprout’s competitive insights track top posts, hashtags and content performance, making it a more accessible option for brands needing quick comparisons and faster identification of content opportunities — without requiring as much customization or setup as Brandwatch. 
• Custom reporting: Brandwatch’s advanced dashboards are designed for in-depth social media market research and comprehensive analytics, but Sprout’s Report Builder offers a simpler, customizable way to gather insights. With Sprout, you can build reports tailored to your business needs, enabling users to create custom charts and graphs to visualize key social media metrics like engagements, impressions and clicks. This is ideal for brands needing fast and straightforward reporting without diving into complex Boolean searches or market research methodologies. 
• Crisis management: While Brandwatch offers robust crisis detection, Sprout Social competes by focusing on early social media crisis management with intuitive, custom alerts and sentiment analysis. Sprout allows users to track trending words, spikes in conversations and sentiment changes in real time. Unlike Brandwatch’s deeper research capabilities, Sprout simplifies this process, giving teams quick, actionable insights to manage a crisis without needing extensive configuration or expertise. 
• Brand health & market research: Sprout Social also provides tools to monitor brand health and conduct market research. However, where Brandwatch offers more comprehensive research capabilities with AI-driven insights, Sprout’s strength lies in its user-friendly, visually-driven tools. This makes it easier for teams to gather actionable data on audience demographics, customer sentiment and campaign performance without the steep learning curve often associated with Brandwatch. 
• Social listening as an add-on: Sprout Social includes social listening tools as part of its suite but positions it as an add-on rather than the primary function. This allows users to choose the features they need without overwhelming them with unnecessary complexity, unlike Brandwatch's more rigid structure. 

Overall verdict 

Sprout Social offers a streamlined, user-friendly approach to social listening and analytics, making it a strong alternative to Brandwatch, especially for companies prioritizing ease of use, fast onboarding and customizable reports. Its pricing, combined with robust features like crisis management and competitive analysis, make it ideal for teams looking for a simpler, more agile tool without sacrificing functionality.  While Brandwatch may provide deeper research capabilities, Sprout’s balance of simplicity, collaboration tools and powerful reporting make it a top choice for growing businesses looking to scale their social media strategies efficiently. 

🔍 Insider's Edge 

Sprout Social’s analytics are solid, no doubt, but if you’ve ever found yourself wishing you could dig deeper into some metric without doing all the legwork, consider Sprinklr. Its Smart Insights capability works like a data detective, sniffing out anomalies and instantly delivering sentiment trends and key drivers behind those data spikes. No need for manual analysis whatsoever.  

Ready to get hold of Smart Insights? 

GRAB A DEMO 

Customer testimonials 

💪 Strengths 

“Sprout Social has been a game-changer for our team. The internal tagging for campaigns, contests and takeovers makes it easy to stay organized and keep everyone on the same page. The Smart Inbox feature ensures we never miss a message and the Listening Tool keeps us connected to the trends and conversations that matter most. Plus, the team-friendly design has enhanced our collaboration, making it easier to hit our social media goals together. My team is constantly in the program utilizing the inbox, listening tool or publishing.” Source  

👎🏻 Weaknesses 

“It would be really helpful to have more AI-driven tools within the software for tagging, building listening topics and just generally aiding in the process of managing social media accounts. Listening tools are very expensive and hard to break through the noise to actionable insights if you are a small to mid-sized brand.” Source  

Price: Contact sales/vendor for information  

Trial: Available for 30 days  

Brandwatch Alternative 3#: Talkwalker

Talkwalker, now acquired by Hootsuite, is a robust social listening and consumer intelligence platform. While both platforms excel in social listening and media monitoring, Talkwalker stands out with its AI-driven analytics, extensive data coverage and unique focus on proactive brand protection. Businesses looking for deeper multimedia content analysis, multilingual sentiment analysis and predictive brand crisis management will find Talkwalker an attractive choice.  

🚀 Prominent features 

• AI-powered analytics & multimedia insights: Talkwalker's AI capabilities go beyond text, offering insights from images, videos and audio content across various platforms. This is enhanced by Blue Silk™ AI, that enables deeper analysis and identifies nuanced insights, providing a comprehensive view of consumer sentiment and behaviors. This level of multimedia content analysis is absent in Brandwatch, which primarily focuses on text-based insights.  
• Multilingual sentiment analysis: Talkwalker supports sentiment analysis in multiple languages, making it a great choice for global brands aiming for a comprehensive understanding of consumer sentiment across different regions. While Brandwatch offers sentiment analysis as well, Talkwalker's strength lies in its accuracy and depth in multilingual processing. 
• Proactive brand protection with crisis detection: One of Talkwalker's standout features is its early detection of potential PR crises. Powered by AI, the platform alerts businesses to emerging trends or issues that could harm their brand reputation. This proactive approach, combined with AI-driven trend and social media competitor analysis, is stronger compared to Brandwatch’s more reactive insights. 
• Flexible search with AI assistant Yeti: Talkwalker makes social listening easier with its AI-powered assistant, Yeti. It simplifies complex searches by eliminating the need for Boolean queries and instead offers smart filters that help pinpoint relevant consumer conversations. Brandwatch still relies heavily on manual queries, making Talkwalker a more intuitive solution for those looking to streamline their data collection process. 
• Integration with third-party tech stacks: Talkwalker easily integrates with a wide range of third-party marketing tech stacks, allowing businesses to enhance their existing tools with social intelligence and customer insights. This seamless integration ensures that insights from Talkwalker can be applied directly into various workflows, an area where Brandwatch might require additional effort or customization. 
• Unique approach to customer feedback: Talkwalker seamlessly integrates customer feedback from various sources, including online reviews, direct surveys and support tickets. This comprehensive feedback loop allows brands to gain a deeper understanding of customer sentiment and behavior — an area where Brandwatch falls short. 

Overall verdict 

Talkwalker distinguishes itself from Brandwatch with its focus on multimedia insights, advanced AI capabilities and multilingual sentiment analysis. For businesses seeking a more proactive approach to brand protection and flexible search options, Talkwalker provides a compelling solution. Its intuitive AI assistant and superior media monitoring make it an excellent choice for global brands that need comprehensive consumer intelligence across multiple formats and languages.  

Customer testimonials 

💪 Strengths 

“I have been using Talkwalker for more than 3 years now. I like the depth the tool can go into bringing results. Even when a nano influencer or small media website mentions your brand, Talkwalker's web crawlers don't disappoint you and show you the results. In almost real-time. The email alerts are a huge time saver too. I don't bother signing in unless it is necessary.” Source  

👎🏻 Weaknesses 

“It's a pretty expensive solution, not a great option for a business with a small budget.” Source 

Pricing & trial information: Available on request  

Brandwatch Alternative 4#: Meltwater

Meltwater offers a comprehensive suite of social intelligence, brand management and media analytics tools. It excels in social media listening, brand monitoring and media relations, making it a robust alternative to Brandwatch. Meltwater’s platform is designed with a social-first mindset, leveraging AI technology to provide up-to-the-minute details and actionable consumer insights.  

🚀 Prominent features 

• Comprehensive social listening and media monitoring: Meltwater offers extensive social listening and brand monitoring across both social and traditional media. It offers deeper media monitoring than Brandwatch, covering everything from news outlets and blogs to niche platforms like Pinterest, TikTok, WeChat, podcasts and review sites. This allows brands to track mentions, measure campaign success and monitor online reputation in real-time. Plus, its PR management feature enables businesses to spot crises early, an area where Meltwater provides more extensive media monitoring than Brandwatch. 

 Related Read: 7 Ways to Use Social Media for PR Activities & Top Brand Examples  

• AI-powered consumer insights and image analysis: Meltwater employs advanced AI technology to collect and analyze large amounts of social and media data. The AI-driven capabilities extend to image analysis, helping brands understand visual content shared by fans and identify emerging trends within their industry. This goes beyond what Brandwatch offers, with deeper insights into both text and image-based content. 
• Sales intelligence and data integration: Unlike Brandwatch, Meltwater integrates social listening with sales intelligence tools, helping businesses identify market opportunities and target outreach more effectively. It supports integration with popular BI tools like Tableau, Domo and Microsoft BI through its powerful API. This allows companies to blend external media monitoring data with internal business data, creating custom dashboards and automated reports that provide a clear view of their PR and marketing performance. The ability to benchmark against competitors adds another layer of strategic insight, which Brandwatch lacks. 

Here are 4 Essential Social Media Dashboards for Leaders in 2024 

• Influencer marketing and media relations: Meltwater extends beyond social listening by supporting influencer marketing strategies. Brands can identify influential voices, even those without massive followings, who drive online conversations. With deeper intelligence on media relations, Meltwater helps brands discover new media outlets, build relationships and distribute press releases, making it a full-service tool for brand management, reputation monitoring and influencer outreach. 

Overall verdict 

While both Meltwater and Brandwatch offer strong social listening and media analytics tools, Meltwater stands out due to its robust PR management and media monitoring capabilities. Meltwater’s focus on brand monitoring across social and traditional media networks, combined with its sales intelligence features, makes it ideal for businesses looking for more than just social listening. It helps organizations manage PR strategies, track competitors and develop relationships with media outlets — all within a single platform. 

Customer testimonials 

💪 Strengths 

“The tool is mission critical for keeping tabs on our brand. We love the ability to track trends and keep track of what competitors are doing and the benchmarking capabilities. The platform has so many tools, but it's the work of our account manager and her support that has taken this platform to a whole new level. We have been paying for the base platform for years, but with our account manager's help setting up searches based on our needs, we use this every day. The platform is easier to use when you use it more often and implementation has been a breeze.” Source  

👎🏻 Weaknesses 

“Sentiment tagging is still a challenge, especially when getting a high volume of data. It would be nice if there was a way to just get a data sample that you can customize depending on the need. so that if you need to manually tag the sentiment it won't be so overwhelming and we can get rid of extracting the data and manually do the sampling. Also, the data delay should be improved. Currently, I understand that there's a 2-hour delay and that's a set-back especially for trend monitoring.” Source 

Pricing & trial information: Available on request   

Brandwatch Alternative 5#: Dash Hudson

Dash Hudson offers a suite of features designed to elevate your social media strategy with actionable insights and creative performance predictions. Its focus on visual content and competitive benchmarking provides a comprehensive approach to enhancing your social media presence in the digital landscape. 

🚀 Prominent features 

• Cross-channel reporting and analytics: Dash Hudson delivers detailed social media reports and metrics tailored for platforms like Instagram and TikTok, with unique social media metrics such as Entertainment Score and Creator Earned Media Value. These analytics go beyond basic social media insights, providing valuable data on both organic and paid content performance. Unlike Brandwatch, which focuses more on in-depth social intelligence, Dash Hudson’s real-time social media analytics help creative teams make quick, impactful decisions to optimize social media engagement and drive business results. 
• Actionable cross-channel consumer insights: Dash Hudson's platform provides social media teams with robust insights into their visual content performance, focusing heavily on TikTok and Instagram. Its Vision AI-powered tool predicts how well content will perform, giving marketers a competitive edge by allowing them to optimize visuals before they are posted. This feature helps brands quickly test, learn and adapt their social media content strategy, an aspect where Dash Hudson is more user-friendly compared to the data-driven and research-heavy Brandwatch. 
• Social listening with visual context: Dash Hudson’s social listening tool are built for today’s visual communication, providing insights into brand sentiment and product discussions beyond text. This visual analysis feature sets it apart from Brandwatch, which primarily focuses on textual sentiment analysis. 
• Customizable dashboards: The ability to create fully customizable dashboards allows brands to analyze and report on multiple channels effortlessly. Dash Hudson’s dashboards ensure that every report is tailored to highlight the metrics that matter most to your team, making data interpretation more intuitive. 

Overall verdict 

Dash Hudson and Brandwatch both offer strong analytics capabilities with Dash Hudson being pricier. However, it stands out with its robust focus on visual content, predictive insights and competitive benchmarking — providing brands with the tools necessary to understand their creative performance deeply and leverage that knowledge to outperform competitors. If your strategy revolves around engaging visual content and precise benchmarking, Dash Hudson is a strategic choice that integrates seamlessly into your social media workflow. 

Struggling to Keep Up with Competitors? 😓  Tracking competitor moves can feel like a full-time job and even then, are you really seeing the full picture? That’s where Sprinklr’s Competitive Insights and Benchmarking comes in, offering:  

• Ready-to-go dashboards: Compare brand KPIs with 10+ pre-built dashboards in seconds. 
• Beyond engagement: Discover your competitors’ top content, themes and audience behaviors. 
• Set alerts: Get notified of spikes or dips and share auto-generated reports with your team instantly. 

 Ready to leave the guesswork behind? 

TRY A DEMO 

Customer testimonials 

💪 Strengths 

“Dash Hudson is an extremely user-friendly tool providing in-depth analytics resulting in insights to inform best in class strategy. The various tools from dashboards to boards help my team and me analyze our social content in various ways, helping us master everchanging algorithms.” Source  

👎🏻 Weaknesses 

“The only thing I could possibly list here, is that the insights, which are already quite good, could be designed to go even deeper into some KPIs or numbers. Sometimes drilling down into certain numbers would be very valuable, e.g., clicking on a data point, for example, a date and then seeing only numbers that pertain to that date.” Source  

Price: USD 1599/month  

Trial: Available for 14 days  

Brandwatch Alternative 6#: Quid

Quid is a next-generation consumer and market intelligence platform that excels in brand intelligence, making it a strong alternative to Brandwatch. Designed for mid-to large-sized enterprises, Quid focuses on delivering actionable insights through advanced data visualization and deep analysis. While Brandwatch provides robust social media monitoring features, Quid offers a more comprehensive approach to understanding brand perception and competitive positioning.  

🚀 Prominent features 

• AI-powered time to insight: Quid’s decade-long investment in artificial intelligence and real-time data allows businesses to quickly identify white space in the market. This speed leads to deep insights into consumer behavior and sentiment, providing organizations with a competitive edge. 
• Complete customization and data control: Quid provides full control over each analysis. Users can customize and fine-tune results from built-in datasets or upload their own, enabling a more tailored approach to market intelligence. Unlike Brandwatch, Quid allows users to isolate data, highlight competitor insights and apply custom filters for a more precise view of their market landscape. You can then create exportable data visualizations that clearly illustrate your findings. 
• Predictive analytics for strategic foresight: A distinctive feature of Quid is its advanced predictive analytics. With Quid Predict, the platform filters out noise and uncovers subtle signals and emerging trends, allowing businesses to identify opportunities early and make proactive, data-driven decisions. This level of foresight is a step above the more reactive nature of Brandwatch’s offerings. 
• Seamless integration with business intelligence tools: Quid allows for real-time data integration with existing business intelligence tools through its Quid Connect feature. This facilitates fast action on emerging social media trends and competitive activity, whereas Brandwatch may not provide as seamless an integration experience. 
• Generative AI for holistic understanding: Quid is unique in offering a holistic view of customer context. By looking at data through a forward-thinking lens, it turns patterns into predictions and predictions into profits, ensuring that businesses stay ahead of the curve rather than being left in the past. 

Overall verdict 

Quid stands out as an exceptional alternative to Brandwatch for organizations seeking a powerful tool for brand intelligence and market analysis. While Brandwatch excels in social media monitoring, it often lacks the depth of analysis and advanced visualization capabilities that Quid provides.  

Customer testimonials 

💪 Strengths 

“The handy widgets are a great way to assess and scope an in-depth media listening project or just identify some topline insights during brainstorming on the go” Source  

👎🏻 Weaknesses 

“Setting competitor keywords works best with separate topics and I wish that was easier to do in single topic query. The integration with quid could be optimized better to pair with social listening data. The channel analytics could also be better integrated for pulling social media page metrics.” Source  

Pricing & trial information: Available on request  

Brandwatch Alternative 7#: Brand24

Brand24 is a cost-effective social listening tool designed to measure brand awareness, analyze competition and uncover customer insights. As an alternative to Brandwatch, Brand24 offers essential monitoring features that cater to smaller budgets while still delivering effective real-time monitoring and sentiment analysis. While Brandwatch provides a more comprehensive suite of advanced capabilities, Brand24 is more accessible and easier to use for all kinds of users and businesses.  

🚀 Prominent features 

• Comprehensive monitoring: Brand24 monitors a wide range of platforms, including social media (Instagram, X, Quora, YouTube, Reddit, TikTok, Twitch, Telegram) and online media (news sites, blogs, forums, Medium, reviews, newsletters, podcasts). This extensive coverage of 25+ million sources ensures a holistic view of brand presence, surpassing Brandwatch in some areas like podcasts and newsletters. 
• Affordability: Brand24 is known for its cost-effectiveness, offering advanced analytics and monitoring capabilities at a fraction of the cost of Brandwatch. This makes it accessible to small and medium-sized businesses as well as large enterprises. 
• Ease of use: One of the main advantages of Brand24 is its user-friendly interface. It's straightforward to set up and navigate, even for teams without extensive technical expertise. Brandwatch, while robust, can have a steeper learning curve due to its more advanced features. In comparison, Brand24 provides quick access to insights with minimal setup, making it accessible to PR professionals, marketers, business owners and teams who need immediate action. 
• Metrics: Brandwatch offers an extensive array of metrics, including influence, sentiment, demographics, volume of mentions, trending topics and engagement, making it ideal for in-depth social intelligence. However, Brand24 still packs a punch with its essential metrics such as: 

1. Presence score: A unique metric that helps businesses understand their visibility across digital channels. 
2. Reputation score: An aggregate score based on mentions and sentiment, reflecting brand health. 
3. Influence score: Measures how influential mentions and interactions are to overall brand presence. 
4. Advertising value equivalent (AVE): This metric translates social media reach into a dollar value, helping brands understand the potential monetary impact of their efforts. 

Although Brand24 offers fewer metrics than Brandwatch, the ones it does provide are practical and actionable, particularly for teams focused on improving their online presence without needing an overwhelming amount of data.  

Overall verdict 

While Brandwatch offers more advanced and comprehensive social media monitoring and intelligence features, Brand24 stands out as a cost-effective, easy-to-use alternative that caters to businesses of all sizes. With a focus on real-time monitoring, sentiment analysis and competitor tracking, Brand24 delivers essential insights at a fraction of the cost, making it a smart choice for teams with tighter budgets who still need powerful social listening capabilities.  

Customer testimonials 

💪 Strengths 

“This tool provides the necessary configuration to allow you to gather and analyze mentioned from the internet. You can filter by date, source, location and others. I've also seen the platform is being improved with new features such as advanced analytics.” Source  

👎🏻 Weaknesses 

“It stores collected mentions for only about a year, so if you aim to save historical data, Brand24 is not it.” Source  

Price: USD 399/month for Enterprise 

Trial: Available for 14 days 

How to evaluate platforms like Brandwatch 

When evaluating platforms like Brandwatch, it’s essential to consider several key factors to ensure you choose the best tool for your needs. Here are some important criteria to keep in mind: 

1. Features and capabilities 

When assessing a platform, the features it offers can make all the difference in achieving your goals. 

• Comprehensive channel coverage: Assess the breadth of channels monitored by the platform. For instance, while Brandwatch provides access to major social media sites, tools like Sprinklr offer broader coverage across 30+ digital channels, including emerging platforms and review sites. This expanded reach can provide a more unified view of customer interactions. 
• Social listening and monitoring: Assess the platform’s ability to monitor various social media channels and online sources. Look for real-time monitoring, sentiment analysis and mentions tracking. For example, Sprinklr does not sample data, ensuring that every mention is captured and analyzed instantly, which can lead to more accurate insights compared to Brandwatch's sampling methods. 
• Data visualization and reporting: Evaluate the quality and customization options of data visualizations and reports. Effective tools should offer clear, actionable insights. 
• AI and predictive analytics: Consider the platform’s use of AI for generating insights and predicting trends. Advanced AI capabilities can significantly enhance the value of the data collected. 
• Integration and customization: Check if the platform integrates well with other tools you use and allows for customization to fit your specific needs. 
• Geographic and language coverage: Consider whether the tool supports multi-language monitoring and whether it captures global data. Brandwatch, for example, offers extensive language and location tracking, but if your brand is focused on a local or regional audience, you may need a tool that offers deeper insights in those specific areas. 

2. Ease of use 

A platform’s usability can greatly influence your team's efficiency and productivity. 

• User interface: A user-friendly interface is crucial for efficient workflow. The platform should be intuitive and easy to navigate. Some tools, like Brandwatch, are powerful but can have a steeper learning curve due to their advanced features. Simpler alternatives like Brand24 provide a more user-friendly experience, which might be more suitable for teams without a dedicated analytics expert. 
• Setup and administration: Evaluate how easy it is to set up and administer the platform. Look for platforms that allow you to customize dashboards and reports based on your unique needs. This ensures you can access the data that matters most at a glance, without having to sift through unnecessary information. 

3. Customer support 

Reliable support can enhance your experience and help you maximize the platform’s potential. 

• Support availability: Check the level of customer service available. Are there dedicated account managers, a robust help center or live chat options? Having access to timely and knowledgeable support can make a significant difference in getting the most out of the tool. Reviewers often prefer tools like Dash Hudson or Sprinklr for their exceptional customer service compared to Brandwatch's support, which may have slower response times. 
• Training and resources: Some platforms offer onboarding, webinars or training to help users get acquainted with their features. If your team is new to social media monitoring, you may want to prioritize a tool with strong educational resources. 

4. Cost and value 

Understanding the financial implications can help ensure you choose a platform that fits your budget. 

• Pricing plans: Compare the pricing plans of different platforms. While Brandwatch is feature-rich, its pricing structure may be more suited to enterprises. Tools like Brand24 provide an affordable alternative with essential features at a fraction of the cost. Evaluate your budget against the features you truly need to avoid paying for unnecessary extras. 
• Scalability: Look for platforms that offer scalable pricing options. If your brand is growing, you may want to start with a smaller package and upgrade as your needs evolve. Some platforms offer a freemium model, trial periods or free demos, allowing you to test the software before committing. 

5. Reputation and reviews 

User feedback and industry recognition can provide valuable insights into a platform’s reliability. 

• User reviews: Read reviews from other users on G2, Forrester or Gartner to get a sense of the platform’s strengths and weaknesses. Look for feedback on reliability, performance and customer satisfaction. 
• Industry recognition: Consider platforms that have received industry awards or recognition, as this can be an indicator of quality and reliability. 

6. Integration capabilities 

Seamless integration can enhance your workflow and data usage. 

• Business intelligence tools integration: If you’re already using business intelligence tools like Tableau, Google Analytics or CRM systems, ensure that your social media monitoring platform integrates seamlessly with these tools. Brandwatch offers integrations with several BI platforms, but make sure whichever tool you choose fits into your existing ecosystem. 
• API availability: If you require custom data pipelines or need to integrate social insights into internal dashboards, make sure the platform provides a well-documented API. This will allow you to access the platform’s data programmatically and expand the potential use cases for your social listening data. 

7. Security and compliance 

• Data Security: Ensure the platform has robust security measures in place to protect your data. 
• Compliance: Check if the platform complies with relevant regulations and standards, such as GDPR or CCPA. 

Final thoughts 

Choosing the right consumer intelligence and listening tool doesn’t have to be complicated. Whether you’re looking for cutting-edge AI, real-time insights or just something that’s easy on the budget, there’s a perfect alternative to Brandwatch waiting for you. 

Sprinklr’s all about powerful analytics and transparency, Quid is your go-to for future-focused intelligence and Brand24 delivers affordable, real-time social listening. Each tool brings something unique to the table, so it’s all about what serves your goals best. The bottom line? Pick the platform that lets you stay ahead of the curve and turn insights into action. Your brand’s future depends on it! 

🔮 Here’s our prediction for today: Your future is looking bright with Sprinklr on your side! 

And guess what? It comes with a handy demo to get you started? Click below to avail it.