In a fast-paced world where customer satisfaction is paramount, global companies are striving relentlessly to deliver top-notch experiences to their customers.

The challenge with marketing is that we all think we know our products and services better than anyone. But do we?

We’re not always great at seeing or predicting the future, mainly because of our tendency to apply familiar (and often outdated) concepts to new ideas.

Your business is too complex. That’s because complexity sneaks into all of our workplaces, whether we want it to or not. It’s a hidden problem that’s hurting productivity and frustrating customers.

No matter how mundane your product or service, you absolutely must provide the best experience possible. If a cereal bowl can do it, so can you.

Today we learn about marketing from everyone’s favorite mentor and football coach, Ted Lasso, about brand authenticity.

Today we grab our (virtual) VR headsets and make our first foray into the metaverse. We’ll cut through the hype and explore exactly what the metaverse means for brands. Is it a fad? Or the future of digital marketing?

That’s right. We’re now The Copernican Shift podcast (formerly the Unified-CXM Experience). And although we’ve changed the name, we’ll still continue to challenge your perspectives about marketing, advertising, and digital channels.

Gathering customer insights is so important we’re doing a second show about it. In this follow-up podcast I go into detail about the time I literally went into people’s homes and watched them do their laundry.

The key to being customer centric is understanding your customers. And the best way for you, as a marketer, to understand your customer is to leave the friendly confines of your office and engage with the people you’re marketing to.

B2B buyers are overwhelmed. According to Gartner, 77% of B2B buyers said their latest purchase was complex or difficult. And, sadly, we’re not doing enough to make the process easier.

We all say we put the customer first, but what does that really mean? What actions are you actually taking that show the customer how important they really are?