We all want to be customer centric. Everyone talks about putting the customer first, and making the customer number one. We all buy into the philosophy. But… how do we do it? I talk with Paul Herman, VP of Product Marketing at Sprinklr, about some specif…

Every company is a digital company. Thanks to the high bar set by world’s best digital companies, your customers come to you with a backpack full of high expectations. In order to be successful you need to meet those expectations. Today, Paul Herman (VP …

Two customer experiences for the price of one today. First, the thrilling conclusion of my Lovesac Sactional purchase. And second, a fascinating Twitter experiment that uncovers a brilliant, and surprising, Subaru social media marketing effort. See all C…

Marketers can learn a lot from software code management. Really. In our first episode of 2021 we look at how to use proven concepts from DevOps, to automate real 1:1 relationships with our customers. It’s all about scale and automation — with a personal …

The past year massively disrupted the way we work. So, what happens next? Is this the new normal? Do we go back to how it was before? Or a mixture of both? We talk about the future of work, and why the 2020s could be the dawn of a business renaissance. I…

Prediction Week continues. Today it’s all about conversational commerce — a customer-led, AI-driven online experience that creates better sales engagement. Is this the future of commerce? Take a listen, and see what you think. See all CXM Experience podc…

With 2020 in the rearview mirror, it’s time to take a bold look forward. Let’s dust off the Magic 8 Ball and see what’s ahead of us for 2021. Today I look at Bitcoin and cryptocurrency. Is this a fad that will go the way of pet rocks and the Macarena? Or…

What’s the difference between customer experience management (CXM), and customer feedback management (CFM), and why should you care? In this special flashback episode from the Forrester CX North America Conference, we’ll explore these two concepts, and l…

There’s a temporal component of holidays. That’s why so many people love Christmas music and decorations on December 25th, but not on October 30th. It’s all about timing. The same can be said for your customer experiences. In this special holiday episode…

If you know me, you know I love Christmas. The last couple of weeks in December are my favorite two weeks of the year. On this special holiday edition of the CXM Experience we slow down and focus on what’s really important. Because sometimes experiences …

No one does experience like Disney. And no one does Disney like the Walt Disney Family Museum. It’s a master class in customer experience, and a testament to a man who managed to imbue exceptional experiences into everything he touched. From Disney’s sta…

Brand names are the crown jewels of an organization. They’re valuable, multi-faceted, and fiercely protected. But what happens when the brand name is lost? Not via an Ocean’s Eleven type heist, but from the overwhelming adoption of the consumers who use …