Everyone loves a parade. Including me. Today we talk about the venerable Macy’s Thanksgiving Day Parade, and why process and organization are so valuable when building customer experiences.

We all say we’re customer centric, but are we really?

That’s right. A whole year. 167 episodes, and we’re still going strong. In fact, we’re just getting started.

It’s marketing day on the Unified-CXM Experience as we explore a gem of an advertising campaign.

A look at employee empowerment, the challenges of disjointed departmental solutions, and how to make better decisions that benefit the entire organization.

In an effort to achieve total CXM harmony, we’re going back to basics.

Today, with most brands, we’re largely anonymous. Most sellers have no clue who I am. But it doesn’t have to be that way… and shouldn’t be that way.

We’ve entered the conversational era of marketing. Unfortunately, too many marketers are stuck in the broadcast world of mass email blasts and anonymous ads.

In today’s podcast I talk with Maxie Schmidt-Subramanian, VP and Principal Analyst at Forrester, about the journey to great CXM.

It’s pancakes, pieces, and pods as we explore how small interactions can make a big difference.

Today we explore the history of mass marketing, the evolution of modern channels, and how looking back can help us look forward.

Today we go full meta, with a podcast about... podcasts. Justin Shriber joins me to talk about how podcasts drive lead generation and create personal connections.