Four Reasons Reddit is Everywhere Right Now and What it Means for You

If you haven’t noticed, Reddit is having a moment. On March 21, the company debuted on the New York Stock Exchange (NYSE) with the first initial public offering for a major social media company since 2019.  Since the IPO, the company has made headlines with great first-quarter results, a strategic partnership with OpenAI, and of course the recent announcement of an expanded partnership with Sprinklr.

Sprinklr is thrilled to be the first Reddit Ads API Partner and the only partner with both Reddit Data and Advertising API connections. We believe that our enterprise customers will increasingly integrate Reddit as a core pillar of their brand and marketing strategies.

We’ve identified four reasons why Reddit is seeing well-deserved growth and buzz right now.

1. Reddit as a platform is built differently – it is one of the largest open archives of human experiences

Reddit is home to more than 16 billion posts and comments (that is being constantly updated). With the Reddit Data API integration, brands can tap into this archive of human conversation. At Sprinklr, we have evangelized the critical importance of capturing unstructured data from social and digital platforms to help brands with everything from product insights to reputation management.

Today, Sprinklr customers can tap into the universe of Reddit data and apply Sprinklr AI to real-time and historic conversations to help monitor and understand brand-relevant conversations, optimize brand content, and even tailor advertising for maximum effectiveness and ROI.

2. Reddit is changing how consumers find information online

People go to Reddit in search of answers and advice, and Reddit is unique in how it structures conversation in interest-based communities.

Reddit posts are prioritized with upvotes which mean the content users see (recommendations, answers) is vetted and authentically endorsed by real people. In an age of increasingly AI-produced content, the organic authority from highly upvoted content gives Reddit increasing value for consumers looking for answers online.

Business Insider dug into the increasing prominence of Reddit content in search results -- It's not just you: Reddit is taking over Google. Per the article, “For years, Google has been watching users tack on "Reddit" to the end of search queries and finally decided to do something about it.” 

Reddit is increasingly becoming the first or one of the first sources for information to consumers. It should also be a priority platform for brands looking to reach and influence these consumers.

3. In an evolving privacy landscape, Reddit offers unique strategies to help brands reach the right audiences.

Reddit advertising is not targeted based on identity. Reddit's ads are built on contextual and interest-based targeting. Interest-based, contextual, and keyword-targeted solutions allow marketers to identify and market to consumer cohorts in a privacy-safe way that is not based on increasingly regulated and sensitive identifying information.

4. Brand safety and content moderation

Brand safety is a critical concern, especially for global enterprise brands, as they plan and execute marketing strategies.

At IPO, The New York Times heralded Reddit's efforts and achievements in the realms of brand safety and content moderation, saying “Today, Reddit is a gem of the internet, and a trusted source of news and entertainment for millions of people. It’s one of the last big platforms that feel unmistakably human — messy and rough around the edges, sure, but a place where real people gather to talk about real things, unmediated by algorithms and largely free of mindless engagement bait.” 

The author continues, “But Reddit’s turnaround proves that content moderation is not an empty buzzword or a partisan plot. It’s a business necessity, a prerequisite for growth and something every social media company has to embrace eventually, if it wants to succeed.”

Reddit's commitment to brand safety and content moderation reflects their commitment to their users to create safe and valuable communities and content.

That commitment in turn creates value for brands looking to advertise to these highly active, engaged users. There are natural places for businesses to engage with consumers on Reddit via organic and paid engagement. The platform's emphasis on transparency, community-driven content, and genuine interactions makes it an ideal environment for brands looking to establish meaningful connections with their target audiences in a trusted setting. 

See below for more details on how Sprinklr can help your brand leverage listening, organic content, and advertising on Reddit as part of a Unified-CXM strategy. 

Sprinklr Insights + Reddit

Sprinklr Insights is now able to access Reddit’s real-time and historical discussions. By tapping into the wealth of insights shared by Reddit users across various topics and interests, businesses can gain a deeper understanding of consumer sentiments, trends, and preferences to inform their strategic decision-making processes.

Sprinklr Marketing + Reddit

Sprinklr Marketing integrates seamlessly with Reddit's advertising functionalities to enable brands to reach Reddit's extensive user base with targeted and impactful campaigns. Leveraging Sprinklr's robust marketing tools in conjunction with Reddit's dynamic platform, brands can create personalized advertising experiences that resonate with Reddit's diverse communities, driving engagement and fostering brand loyalty. 

Contact Us for More Info

Sprinklr is the only Reddit partner that provides brands with the ability to combine insights, organic content, and paid content on a unified platform. 

If you’re a marketer looking to learn more about enhancing your brand’s presence on Reddit with Sprinklr, please contact us today.