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Top 9 Strategies to Grow Followers on TikTok
TikTok isn’t just a platform for viral dances anymore — it’s a powerful space for brands and creators to build thriving, engaged communities. But with competition heating up and algorithms constantly shifting, figuring out how to get more followers on TikTok can feel like chasing trends that move faster than ever. Let’s break it down: how can you stand out, grow authentically and keep followers coming back for more?
TikTok’s average user spends over an hour every single day scrolling — that’s an hour you can’t afford to waste. Growing followers isn’t just about hitting a number — it’s about unlocking the potential for visibility, trust and turning followers into long-term brand advocates.
In this article, we’ll explore nine strategies to help you grow your TikTok following organically. From jumping on trending sounds and hashtags to building powerful influencer partnerships, these tips are designed to turn your TikTok strategy into a real business driver.
Why is a strong TikTok presence required in 2025 and beyond?
As TikTok evolves, you must adapt your strategy to keep the audience engaged and grow your brand’s presence on TikTok. Here’s why having a strong TikTok presence is essential for businesses today:
Drives brand visibility
TikTok's fast-paced, creative environment offers the ability to showcase content to users outside of your immediate followers, helping to drive brand awareness and achieve your social media goals.
For example, Chipotle launched its new Fajita Quesadilla after TikTok videos by influencers Keith Lee and Alexis Frost went viral. Their reviews of a fan-inspired menu hack, featuring fajita veggies in a quesadilla, garnered over 30 million views. This user-generated buzz led Chipotle to officially add the item to its menu, demonstrating TikTok’s power to boost brand visibility and drive consumer demand.
Deep Dive: 10 Ways to Use Social Media for Brand Awareness
Levels the playing field
Unlike many other platforms, TikTok's algorithm prioritizes engaging content over follower count. This creates a more equitable space where even smaller brands can go viral, gaining followers without a hefty marketing budget. The platform rewards creativity and brand authenticity, where even a single well-crafted video can spark significant growth.
Take Scrub Daddy, for instance. By creating humorous, relatable content and encouraging user-generated posts, the brand grew its following to over 4 million and garnered 90.2 million likes. This organic success underscores TikTok's potential for democratizing brand visibility.
Learn more about TikTok algorithms from this guide on 6 Major Social Media Algorithms Explained (+ Bonus Tips)
Enables hyper-targeted marketing
With its broad user base, TikTok enables brands to target specific social media demographics with tailored content. By using the platform's algorithm, which promotes content based on user interests, businesses can connect with the right audience.
Maybelline's campaign in Vietnam, Mấy bé lì, leveraged TikTok to engage Gen Z, a demographic that struggled to connect with the brand’s Western image. By using local influencers and a viral rap music video, Maybelline created a full-funnel strategy that built awareness, educated and drove product sales. This approach resulted in a 150% increase in sales for its Super Stay franchise, highlighting the power of TikTok’s targeted, community-driven engagement.
Turns followers into customers
A growing follower base is only valuable if it converts into sales. TikTok’s new in-app shopping features allow brands to seamlessly integrate e-commerce with engaging content, making it easier than ever to turn followers into paying customers.
Baseus, for example, used TikTok’s Instant Pages during Amazon Prime Day to highlight discounts and promotions. This resulted in a 60% higher conversion rate compared to its previous campaigns, showcasing TikTok's potential as a powerful driver of social media e-commerce success.
Related Read: What Is TikTok Shopping and How to Use It
How to get more followers on TikTok: 9 strategies
Growing your TikTok audience doesn’t have to feel like chasing trends in a whirlwind. These 9 strategies can help you expand your reach and create a meaningful, scalable presence. ⬇️
1. Identify your target audience
Start by understanding your ideal audience. Research demographics, interests and behaviors of users who are most likely to engage with your content.
Take Fenty Beauty, for instance. The brand expertly targets Gen Z and Millennial makeup enthusiasts with eye-catching content. In its first three weeks on TikTok, Fenty Beauty garnered over 44 million views, achieving a 150% growth rate from 2018 to 2022.
👀 Struggling to create content that resonates with your audience?
You’re not alone! The key to success lies in understanding exactly who you're speaking to.
🥁 Enter Sprinklr Audience Insights.
It’s the ultimate tech stack for crafting content that hits home. The framework:
🔍 Deep dives into data: It sifts through social media chatter and online behavior, giving you the inside scoop on what makes your customers tick.
👨🏻✈️ Creates customer personas: Say goodbye to a one-size-fits-all approach! Audience Insights helps you create distinct customer personas to tailor your messages for different groups.
🗺️ Guides strategy development: Armed with these insights, you can map out a social media game plan that speaks directly to your audience's interests and needs.
2. Stay updated on trends
TikTok thrives on trends. Spotting and leveraging emerging topics is the cornerstone of follower growth. Use a trend analysis tool like Sprinklr to identify and capitalize on emerging social media trends quickly.
Take Duolingo, whose mascot has become a TikTok sensation by participating in dance challenges and viral memes, helping the brand amass over 13 million followers.
3. Create TikTok challenges
Launching a TikTok challenge is an excellent way to engage audiences and amplify brand visibility.
You can launch several types of challenges:
🔥Hashtag challenges encourage users to create and share content around a brand hashtag, such as Coca-Cola’s #ShareACoke, amplifying your reach.
💃Dance challenges involve designing a unique dance routine related to your product, which can go viral and engage a broad audience.
Take Chipotle's #GuacDance challenge. It generated 250,000 video submissions and 430 million video starts. The result? A massive boost in its follower count
Here is the Ultimate Guide on How to Use Hashtags for Social Media
4. Run engaging contests
Social media contests encourage user participation and content creation, driving organic engagement.
Several types of contests can effectively engage your audience:
📸 Photo contests invite users to submit photos based on a specific theme or category related to your brand.
🎥 Video contests encourage users to create and submit videos featuring your product or showcasing their skills.
For example, Crocs’ #ThousandDollarCrocs challenge, inspired by Post Malone’s lyrics, invited users to creatively customize their Crocs. This campaign led to an 18% increase in followers within just 24 hours.
5. Use strategic hashtags
The right hashtags can make all the difference in getting your content noticed. Incorporate a mix of trending, niche and branded hashtags. By using AI-powered hashtag managers, you can identify the most effective tags for your content.
🔝 Trending hashtags capitalize on popular topics like #FitnessGoals or #SummerTrends to attract broad attention.
🌟Niche hashtags target specific communities or interests, like #YogaForBeginners or #StreetStyleFashion.
🏷️ Branded hashtags, such as #CocaColaMoments, are unique and help build a community around your brand.
For example, GymShark’s #GymShark66 campaign used a mix of trending and niche hashtags, like #FitnessJourney and #HomeWorkout, to connect with a targeted audience interested in fitness and lifestyle changes.
📖 Suggested Read: 7 TikTok Hashtag Strategies For Viral Success
6. Leverage trending music
TikTok’s algorithm favors videos featuring popular music. By aligning content with trending tracks, you can boost your visibility. By incorporating popular songs into your videos, you align your content with current social media trends, increasing its chances of going viral.
For instance, e.l.f. cosmetics’ song "Eyes. Lips. Face" created for their campaign went viral and spurred user-generated content, attracting 1.2 billion views and creating a powerful, engaging brand presence on TikTok.
Interesting Read: Tips for Participating in Viral Social Media Challenges
7. Create value-added content series
Consistency and value are key to keeping your followers engaged and returning for more. Develop a series of informative or entertaining videos that offer unique insights or solutions to your audience's needs.
Look at how The Washington Post's humorous news updates have driven significant growth, reaching over 1.7 million followers. Its blend of engaging, consistent content with humor has made it a popular news and entertainment source.
8. Collaborate with influencers
Influencers from your domain already have the audience you aim to connect with — so why not collaborate? Partnering with influencers can quickly broaden your visibility, especially when they use TikTok’s Duets and Stitches features to engage with your content.
For instance, Dunkin partnered with Charli D’Amelio to feature its products and encouraged her followers to join in with Duets and Stitches. This led to a 57% increase in Dunkin app downloads, showing the impact of influencer collaborations.
📖 Related Read: The State of AI in Influencer Marketing
🚀 Want to supercharge your brand's reach?
Influencer marketing is the answer. But finding the right influencers and effectively managing your social media campaigns can feel overwhelming.
That's where Sprinklr's Influencer Marketing Platform steps in to save the day! It helps you:
🤝Identify influencers: Forget endless scrolling! Sprinklr’s AI-powered tool finds the ideal influencers who truly vibe with your brand.
🎖️ Streamline campaign management: Manage all your influencer partnerships in one place, from outreach to performance tracking.
🏆 Measure ROI: Measure the impact of your campaigns with precision. Find out exactly how influencers are driving engagement, traffic and sales.
✅ Ensure compliance easily: Keep your campaigns on the right side of regulations with built-in disclosure tools and approval workflows.
Your perfect influencer match is just a click away. Request your demo today!
9. Optimize posting times
The optimal times to post on TikTok are between 6 AM – 10 AM and 7 PM – 11 PM. Weekends, especially Saturday nights, are also popular, as people have more free time to engage with videos.
Take the University of Amsterdam, for example. The team maintains a steady social media posting schedule. Every day, they share tips or useful information for incoming students. By consistently posting at optimal times on TikTok, it ensures its content reaches the right audience, increasing visibility and interaction.
🎯 Pro Tip: Timing is everything when it comes to TikTok! Posting when your audience is most active can seriously impact your engagement metrics.
The good news? You don't have to figure it out all alone.
Leverage Sprinklr’s Social Media Scheduler And Publisher to optimize your TikTok post timings. This powerful tool helps you:
⏰ Automatically detect the best times to post on social media based on your followers' activity patterns
📊 Provide data-driven insights into peak engagement windows
🚀 Schedule and publish your TikTok content easily, ensuring your posts hit when they make the biggest impact
Let Sprinklr handle the timing and watch your TikTok engagement soar!
Request your demo today!
3 bonus tips that simply deliver results
TikTok’s algorithms and user behaviors are ever-changing, but success doesn’t have to be complicated. These three straightforward tips are proven to yield results:
1. Stay consistent
Consistency is the key to staying relevant and visible. Posting regularly helps maintain audience interest and aligns with TikTok's algorithm, increasing your chances of being discovered.
Take Khaby Lame, for example. His rise to global fame — amassing 200 million followers across platforms in just a year — was fueled by consistently sharing his humorous, reaction-based content that resonated with millions.
2. Engage with your community
Building a loyal following is easier when you’re actively interacting with your audience. Reply to comments, ask questions and use features like Duets and Stitches to create collaborative or reactive content.
For instance, Mikayla Nogueira, a beauty influencer, leveraged audience engagement by replying to comments and crafting content based on fan requests. This approach helped her build a dedicated fanbase of over 15 million followers.
3. Optimize your profile
Your profile is your first impression. Ensure it’s professional and enticing by using a clear logo or profile picture, a compelling bio with strategic keywords and a link to your website or key content.
Red Bull’s TikTok profile exemplifies this. With its bold logo, adrenaline-packed bio and links to extreme sports content, the brand effectively attracts its target audience, boosting both social media engagement and follower count.
Deep Dive: 10 Ways To Grow Followers On Social Media
Buying TikTok followers: Good strategy or bad move?
When growing your TikTok presence, purchasing followers might seem like a tempting shortcut. It offers an instant boost in numbers, but this approach comes with considerable downsides that you need to weigh carefully.
Advantages: Is it worth the risk?
🚀 Instantly boosts follower count: Quickly increases visible social media metrics, creating the appearance of popularity.
💥 Creates an impression of influence: Higher follower counts can attract attention, potentially drawing in genuine followers.
👀 Signals credibility to some: May prompt users to perceive your brand as established or influential.
Learn More: 11 TikTok Metrics You Should Track in 2024
Disadvantages: The real cost
⚠️Violates TikTok's terms of service: Risks account suspension or penalties, which could undermine long-term social media strategy.
😴 Low engagement rates: Purchased followers are often inactive or bots, which won’t interact with your content.
❌ Brand reputation risks: Real followers or stakeholders discovering the practice can damage trust and credibility.
📉 Social media algorithm impact: As stated above, TikTok’s algorithm prioritizes engagement, not just follower count. Inactive followers reduce your content’s visibility.
💸 Misallocated resources: Funds used for follower purchases could be better spent on effective organic or paid strategies that foster real engagement.
Final recommendation: Authenticity wins 💯
Buying followers may offer a quick boost, but it’s a risky move that doesn't align with sustainable growth or enterprise-level objectives. Instead, focus on strategies that build genuine engagement and deliver long-term value.
✔️ Organic growth strategies: Prioritize creating compelling, relatable content, using targeted hashtags and interacting authentically with your audience.
✔️ Invest in TikTok ads: A more compliant and effective alternative, TikTok ads allow you to target specific demographics, ensuring your content reaches users who are likely to engage and follow.
✔️ Leverage analytics: Tools like Sprinklr’s Social Media Analytics platform offer deep insights into audience behavior, helping you refine your content and amplify growth strategies.
Building real connections and trust with your audience is far more valuable than inflated follower counts. Enterprises should focus on engagement that translates into tangible social media ROI and lasting brand loyalty!
Conclusion
Cracking TikTok in 2025 isn’t just about showing up — it’s about showing up with purpose. Staying adaptable, creating engaging content and leveraging trends are your tickets to sustainable growth. Remember, genuine engagement and quality content always beat shortcuts like buying followers. Real magic happens when you truly understand your audience, deliver value and stay ahead of the ever-evolving TikTok landscape.
Feeling overwhelmed? We get it — TikTok moves fast.
That’s where Sprinklr Social comes in. From AI-powered content ideas to trend forecasting and deep analytics, Sprinklr equips you with the tools to grow your audience and create meaningful connections across platforms.
Why wait?
👉 Book a Sprinklr Social demo today and see how you can take your TikTok strategy to the next level.
Frequently Asked Questions
Personal accounts often thrive on authentic, relatable content, while business accounts focus more on branded hashtags, strategic social media collaborations and a consistent brand voice. Businesses typically have access to more resources, enabling them to invest in paid promotions and larger campaigns. However, both need engaging content to build a loyal following.
Follower quality goes beyond sheer numbers — engagement and social media conversions matter most. Businesses should track metrics like engagement rates (likes, comments, shares) and conversion rates (clicks, sign-ups, purchases) to assess whether followers genuinely connect with the brand. High-quality followers contribute to meaningful interactions and drive business results.
Cross-platform promotion is a powerful strategy for boosting TikTok visibility. By sharing TikTok content on platforms like Instagram, LinkedIn or YouTube, businesses can engage existing audiences, reach new ones and drive traffic back to their TikTok account. This approach ensures content gains broader exposure while reinforcing the brand message.
TikTok Shop integrates e-commerce directly into the platform, offering businesses a seamless way to connect content with commerce. By showcasing products in engaging TikTok videos, brands can:
- Attract followers
- Enhance the shopping experience
- Turn viewers into customers
This feature supports growth by demonstrating tangible value to the audience.
Buying followers might provide an instant boost, but it carries significant risks. Purchased followers are often inactive or fake, leading to poor engagement and reduced organic reach. This approach can:
- Damage brand credibility
- Trigger penalties from TikTok's algorithms
- Divert resources from authentic social media growth strategies
