7 Tips to Get More Views on Facebook

To thrive online, brands must implement strategies that boost Facebook views and expand their reach, enabling them to connect effectively with their audiences. However, with constant updates and a staggering user base of over 2.037 billion daily active users, figuring out how to increase your views on Facebook can be challenging. 

Solution?  

You’ll need more than just engaging posts to stand out. A dynamic strategy that evolves with Facebook’s platform updates and user behavior is essential. Staying ahead of these trends is key to your brand’s success.  

In this blog, we’ll explore seven effective strategies to enhance your Facebook views and boost your online presence. From understanding key engagement metrics to using the most effective content formats, these actionable tips will empower you to engage your audience effectively. 

What are Facebook views?  

Facebook views indicate the number of times users have viewed content such as videos, images, or links. It is a key social media metric for understanding how effectively your content reaches and engages your audience.   

A high view count indicates that your posts or videos resonate with your audience, while low views suggest you need to modify the content type, timing or targeting strategy.   

Here are a few benefits of more views on Facebook: 

1. Builds brand awareness: More views mean many people check out your brand, making it more recognizable and memorable to a wider audience. 
2. Drives organic growth: Facebook’s algorithm prioritizes content that gets higher views. Therefore, your posts will likely pop up in user feeds.  
3. Increases social media engagement: The more views your content receives, the more likes, comments, shares, and interactions it will attract. This approach expands your reach and builds a successful brand community as well.  
4. Boosts traffic to your website: If you have links or embedded videos in your posts, their views can drive traffic straight to your website to generate leads and increase sales. More Facebook views lead to increased brand awareness, which can ultimately help you reach a wider audience and achieve social media goals. 

Top metrics to analyze your Facebook views  

You can track specific metrics to understand how effective your brand’s Facebook marketing strategy is. Let's explore the key metrics that can elevate your views and spark engagement on your Facebook posts!  

1. Total views: This metric indicates the number of times users have seen your post. If your views are high, it’s a good sign because the content is being shown to more users and catching their eye.  
2. Unique views: Unlike total views, which can count the same person multiple times, unique views tell you how many users watched your content. This helps gauge how many total accounts your post has reached in a given time. 
3. Average watch time: The average watch time metric tracks the average time users spend watching your videos. It offers valuable insights into how engaging your content is and how long viewers stay tuned in before clicking away.  
4. Shares: When someone shares your post, they’re essentially promoting it to their network, which expands your reach far beyond your original audience. More shares lead to higher views.  
5. Likes and reactions: Likes and reactions (love, wow, ha-ha, sad and angry) provide insight into your audience's feelings about your content. Higher activity on a post boosts the likelihood of it being featured in users' feeds, leading to greater visibility.  
6. Comments: Comments are a key indicator of audience engagement. When people take the time to comment, it shows that your content sparked enough interest to drive a conversation. They often translate into more views.  
7. Saves: If users save your posts for future reference, they find your content highly valuable. This metric is critical for tutorials or evergreen content people want to revisit.  

You can effectively assess and refine your strategy by implementing Facebook monitoring. This data-driven approach enables you to create engaging content and enhance your reach. 

Suggested read: Social media analytics tracking: How it's done.

Why is it hard to get more views on Facebook? 

As a brand, you may have felt the frustration of sharing excellent content; only to receive little engagement and low view counts. You're not alone—many businesses face challenges in cutting through the noise on Facebook. By understanding the reasons behind this, you can adjust your strategy effectively. 

1. Content overload: Facebook is flooded with content every second, with brands, individuals and advertisers vying for the audience’s attention. This high content saturation makes it difficult for your post to stand out in a crowded space unless it's highly relevant or engaging.  

2. Algorithm updates: Facebook's algorithm is constantly changing, making it difficult to predict the type of content that will get more views. The algorithm prioritizes posts that already receive high engagement. If your content doesn’t immediately catch attention, it’s less likely to be shown in users’ feeds, limiting your views.  

3. Changing user behavior: User habits have evolved over the years. They are more selective with their engagement, often scrolling quickly or only interacting with posts they find highly valuable or entertaining. If your content doesn't connect with users, it will negatively affect your views. 

4. Decreased Organic Reach As Facebook focuses more on paid ads, the organic reach of business pages has declined. This suggests that even engaging content may struggle to gain visibility unless advertised through paid ads. 

As a solution, businesses must create highly engaging, visually appealing content that effectively aligns with user preferences and leverages the platform's algorithms.  

How to increase your Facebook views & engagement  

Getting more views on Facebook requires creating a data-driven strategy that aligns with the platform's trends and algorithms. Here are seven effective tips to help you increase your Facebook views:  

1. Optimize content for mobile   

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More than 98% of active Facebook user accounts worldwide access the platform on mobile devices. Optimizing your content for mobile is a must to ensure your content reaches the vast majority of users. Ensure that your videos and images are mobile-friendly, with vertical or square formats, which take up more screen space. Keep text minimal and easy to read, use bold visuals and ensure fast load times for all media.   

Key takeaways:  

• Use short captions: To connect with the audience, use concise text for graphics and keep captions brief and to the point. 
• Add high-quality images: Always use high-resolution, eye-catching visuals that look great on mobile. Select images with sharp focus, vibrant colors and appropriate file sizes to ensure they look best on smaller screens. 

2. Work on audience targeting   

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Facebook’s detailed audience targeting options help you reach people based on their demographics like age, interest and behavior. Using Facebook's Audience Insights tool, you can create specific audience segments and tailor your content to match their preferences. A more targeted approach increases the chances for higher engagement and views. To complement your organic efforts, use Facebook Ads to target specific groups. You can create campaigns focusing on different stages of the customer journey, from awareness to conversion.   

Key takeaways: 

• Use Facebook's targeting tools: Facebook allows you to target ads and organic posts by age, location, interests, behaviors and more. 
• Promote high-performing posts: Identify which organic posts have garnered significant engagement and consider boosting them with ads.  

Pro Tip: Want to take your audience targeting to the next level? Gather insights from social signals, create audience profiles and set engagement metrics. This will help you target relevant audiences. Sprinklr’s Audience Insights tool makes segmenting your followers and creating hyper-targeted campaigns easy. Here’s how it helps: 

• Pinpoint specific audience groups based on demographics, interests and behavior. 
• Tailor your content to resonate with each segment for maximum engagement. 
• Track performance and optimize in real time for better results. 

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Ready to boost your Facebook views with smarter targeting?

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3. Leverage user-generated content  

Encourage your audience to create content related to your brand, whether it is through contests, viral challenges or customer feedback. Featuring user-generated content (UGC) on your page builds customer community and increases trust and authenticity, making users more likely to engage with and share your content.  For example, the footwear brand Crocs encourages its followers to share UGC. It highlights occasions when customers can wear Crocs and invites them to post their photos in the footwear.  

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Key takeaways:  

• Utilize contests and challenges: Run contests or challenges to incentivize UGC creation and encourage participation. For example, if you own a kitchen utensil brand, run a cooking contest where the winner gets a free utensil to upgrade their kitchen.  
• ️Reshare UGC: Share UGC on your Facebook page with proper attribution to the creator. This boosts engagement and creates a sense of authenticity around your brand. 

Read more: 7 Effective Social Media Contest Ideas for 2024 

4. Include effective keywords  

Compelling captions, relevant hashtags and strategic keywords can boost your content's visibility and attract a larger audience. These elements enhance your content’s engagement potential and improve your chances of being featured in users' feeds. 

Key takeaways:  

• Include relevant hashtags: Work on an effective hashtag strategy. Research trending and niche hashtags to expand your reach. Aim for a blend of popular and less saturated ones, as this can enhance your content's visibility without getting lost in the crowd. For example, if you're a travel blogger, use a combination of popular (#Travel and #Vacation) and niche (#BaliTravelTips and #BaliAdventure) hashtags. 
   
• Optimize for Facebook search: Use tools like Google Keyword Planner to discover keywords that resonate with your target audience. Focus on long-tail keywords that accurately reflect your content and are frequently searched. For example, if you're a fitness brand, instead of using the broad term "workouts," focus on long-tail keywords like "30-minute home workouts for beginners." 

Suggested guide: How to find the hashtags that actually work 

5. Use sentiment analysis  

Sentiment analysis allows you to tap into the emotions behind customer feedback across social media, reviews, and surveys. It gives an instant snapshot of how your audience perceives your products, ads, and even competitors. Whether it’s love or frustration, understanding these sentiments helps you fine-tune your brand strategy and build lasting loyalty by responding to what matters most to your customers.  

Key takeaways:  

• Create content that elicits positive emotions: Use humor, inspiration or relatable stories to connect with your audience on a deeper level. 
• Use social listening tools: Such tools can help you track the tone of conversations surrounding your brand. This analysis can reveal how people feel about your products, services or marketing efforts. 

Pro Tip: Use social listening to monitor conversations happening across the web. Utilize a tool like Sprinklr’s Social Listening, a comprehensive solution that helps you: 

• Understand customer emotions to see if feedback is positive, neutral or negative. 
• Identify trends and adjust your messaging in real time to improve perception. 
• Stay ahead of potential issues by catching negative sentiment early. 

Boost your engagement by staying in tune with your audience.

Request your demo today! 

6. Test and improve your strategy  

Social media A/B testing is an effective way to refine your content strategy. Test different versions of your posts, including different headlines, images, video lengths or posting times, and analyze which version performs best regarding views and engagement. Use Facebook's built-in A/B testing tools to gather insights and optimize future posts. The data-driven approach ensures you’re constantly improving your content for better performance. 

Key takeaways:  

• Analyze performance data: Evaluate which versions of your content perform best based on key metrics like views, clicks and engagement.  
• Iterate and optimize: Use the insights from your A/B tests to refine your content strategy continuously.  

7. Master the art of Facebook Reels

Since short-form videos get high engagement, you can capitalize on the popularity of Facebook Reels to capture your audience's attention. Tell stories, jump onto trends and connect with your audience on a deeper level.  

Key takeaways: 

• Optimize for mobile: Optimize your videos using vertical formats. Make sure they're set to autoplay for seamless viewing on mobile devices. 
• Go Live: Connect with your audience in real time and foster interaction through Facebook Live. Live videos offer a unique opportunity to directly converse with your followers, answer their questions and build a stronger community. 

Put these steps into action with Sprinklr Social  

Getting more views on Facebook is about creating content that resonates with your audience and leveraging data to refine your social media content strategy. However, to keep pace with a constantly evolving platform, you need a solution that helps you manage your posts and understand the bigger picture.  

Sprinklr Social empowers you to do just that. With its advanced social media management capabilities, Sprinklr provides a comprehensive suite of tools that enable you to execute targeted campaigns, listen to customer sentiment in real-time, and make data-backed decisions that boost your brand’s visibility on Facebook. Whether you're managing a single page or multiple profiles, Sprinklr unifies your social strategy and helps you deliver the right content to the right audience at the right time.   

Don’t settle for just more views — create meaningful, lasting relationships with your audience. With Sprinklr Social, you can elevate your Facebook strategy, achieve deeper engagement, and drive business outcomes that matter. 

Take your social media engagement to the next level with Sprinklr Social.