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The 7 Most Effective Tips to Get More Views on Twitter
X (formerly Twitter) has become a leading global social media platform with over 368 million monthly active users. To leverage this platform and its users, brands need to crack how to get more views on Twitter.
To start with, companies must share quality content, encourage genuine engagement with their audience, and stay updated on trends and current events to stay relevant and gather views on the platform. Brands can also maximize their Twitter impact and presence by creating a strategic content plan and closely monitoring user activity. So, they need to focus on engaging in real-time communication on the platform, endorsements by media outlets and celebrities, and prioritize widespread mobile accessibility in all their marketing initiatives.
Ready to learn how to get more views on Twitter and the resulting impact on your brand? Let’s dive in.
What are Twitter views?
Twitter views or impressions represent the number of times users on the platform see a post. This number does not exclude multiple views by the same users or views from the author’s account.
Views are a key indicator of your post’s popularity, alongside other metrics like retweets, replies and likes. Your view count goes up every time your post:
- Appears on a user’s timeline
- Shows up in search results
- Surfaces during a profile visit
- Reaches a non-follower through retweets
Brands need to continuously monitor their Twitter views as one of its social media metrics.
Imagine an NGO posting about its fundraising campaign on Twitter, which has the following metrics: 600,000 views, 20,000 likes, 3,000 retweets and 900 comments. The high number of views implies that the post garnered significant attention on the platform.
Views should be taken into consideration alongside the other metrics to gauge the success of your posts. Likes and comments indicate high user engagement, underscoring your content’s relatability. Retweets suggest that the users who engaged with the post found the information valuable and worth sharing. With such metrics, your post can be described as performing well in terms of both reach and engagement.
What factors are important to get more views on Twitter?
Twitter’s algorithm is a sophisticated set of rules for ranking your content on the platform. Understanding these intricate mechanisms is paramount for brands. The algorithm prioritizes the content that is engaging and relevant for most users.
Thus, you can get more views on Twitter by creating a content plan centered around the following factors.
- Post relevance: Twitter meticulously analyzes user behavior to understand individual preferences. So, you should focus on creating content that resonates best with your target audience to be prominently displayed in their timeline.
- Topic recency: Content novelty is as important as its relevance. Twitter prioritizes recent posts to promote real-time information sharing. This means you can capture user attention by designing your content around trending topics and topical issues.
- Content diversity: Content diversity is pivotal to gaining better visibility on the platform. Since Twitter users come from diverse backgrounds, you need to employ a mix of content types and perspectives to amplify your reach.
- Media files: Integrating media such as images, videos and GIFs into your posts is essential to capture user attention so be sure to use a lot of visual elements in your content to stand out from the crowd.
Must Read: Social Media Algorithms Explained (+ Bonus Tips)
7 tips to get more views on Twitter
Cutting through the noise can be challenging on Twitter. Here’s how you can build your social media presence on the platform and drive engagement:
1. Create quality content
Social marketers often grapple with the question of how to get more views on Twitter posts. The answer? By creating quality content. Consistently posting high-quality content fuels social media engagement.
Look at Dr. Jen Murray's humorous tweet, for instance. She talks about her students signing off their emails with the word “pandemically” during the COVID outbreak. The tweet received 133,000 likes and was reposted 14,000 times. Impactful social media content creation makes your brand memorable and relevant for users.
2. Schedule your posts
Figuring out when your audience engages most with your posts through analytics is critical. Using this data, you can create a social media calendar and publish posts when your target audience is most active, resulting in better engagement.
Remember that your content's performance can vary significantly depending on when it’s posted. Twitter sees the highest user activity between 10-11 am and 6-7 pm on weekdays. Don’t forget to take this into account when creating your content calendar in addition to leveraging intel from the performance of your recent posts to identify the best time to post your content.
Related Read: Social media posting schedule
💡 Pro Tip: Struggling to get more views on Twitter? Leverage AI to boost your social media visibility and engagement. With Sprinklr’s AI-powered publishing and scheduling tools, you can do the following:
- Use AI analytics to track your tweets and finding the content that resonates best with your audience.
- Automate your social media management with industry-leading AI
- Speed up content creation with advanced GenAI models
Ready to make the most of Twitter?
3. Use the right hashtags
Twitter is a platform driven by trending topics and hashtags. As part of your content strategy, you must identify and use the right hashtags for your brand. Doing this consistently will result in the platform’s algorithms pushing your content to the top as one of the trending topics, maximizing its reach. However, avoid hashtag stuffing and ensure the tags are relevant to your content.
For instance, Mucinex identified Americans' love for football and the number of people who call in sick the day after a big game. With no ties to the sport, the medicinal brand turned this opportunity into a cultural moment. Their commercial ended with the hashtag #SuperSickMonday, asking Americans to enjoy their ‘sick day’ after the #BigGame on Sunday. The campaign received a total of 53.7 million impressions and 11.9 million unique views.
4. Embed tweets in blogs
Are you thinking about how to get more views on Twitter? Embedding tweets in blogs is the answer! By doing so, you amplify the reach of your content, reaching audiences across all platforms.
Embedded tweets are interactive and allow readers to retweet, reply and like them directly from the blog. For instance, if you put up a post promoting your product launch on Twitter and that post ends up being featured in a popular blog like TechCrunch, the post and your Twitter account will start getting a lot of traffic. It also increases the chances of high engagement on all your future tweets.
5. Use Twitter Ads
How to get more views on Twitter videos and posts? The answer is quite simple—through Twitter Ads. It is an essential tool for elevating your brand presence on the platform, helping your brand increase its reach, engagement and reputation on the platform.
Your content reaches users who don’t follow you, improving your account’s reach and gaining you new followers in the process. That’s not all. With a detailed optimization and social media analytics toolkit, advertisers can track their performance on the platform and make content adjustments if required.
Let’s look at Thursday Boot, for example. To drive more users to its Twitter account, it created a video ad campaign on Twitter. The company engaged users with full-screen video ads, which received a view rate of 29%. Cost per view? Only $0.01.
🏆 Bonus: Twitter’s Blue service allows brands and social media users to enjoy the platform's special features and benefits by paying a monthly subscription fee between $8-11. Your brand account acquires a blue tick verification. You also get to edit your tweets, see fewer ads, upload longer videos and enjoy priority ranking in chats.
6. Monitor Twitter analytics
Monitoring and analyzing your Twitter data provides detailed account insights. It reveals the type of content your audience likes and when they are most active, allowing you to post at optimal times. You can also understand your audience’s behavior and preferences, helping you tweak your social media content strategy to increase the likelihood of getting more views.
For example, Twitter analytics could reveal that your long-form posts do not perform as well as your short, punchy tweets. Use such insights to refine and optimize your content, and increase engagement.
7. Leverage social trends
Twitter is strongly centered on trending topics. Wondering how to get more views on Twitter by leveraging these trends? The platform identifies such topics as “currently trending.” Align your content with these popular topics to get more attention from the platform users.
Why? Recent reports indicate that 77% of users have a positive sentiment toward brands that speak for social causes while 81% want brands to support vulnerable communities. Leveraging trending social causes that resonate with your audience and align with your brand values can help you gather more views on the platform.
For instance, brands can stay relevant by supporting impactful movements like #blacklivesmatter and taking a stand on issues impacting their audience. To support the BLM movement, the Boston Red Sox installed a 254-foot billboard across the Massachusetts Turnpike and posted a picture on Twitter, garnering extensive online support.
💡 Pro Tip: Not happy with the way things are going on Twitter?
Leverage Twitter as a strategic listening tool to find trending topics, gain valuable consumer insights and create engaging content. Be sure to analyze both real-time and historical trends to optimize your content for maximum impact. Then supplement these insights through robust analytics and reporting tools like Sprinklr to access tweets, replies, favorites and retweets in real time.
Sprinklr also allows you to track your brand mentions and identify emerging trends.
Insights analyzed from a post with high views on Twitter
Simply posting Twitter is just not enough in today's evolving digital landscape. A brand should aim to optimize content timing, sharpen audience targeting and infuse their messaging with empathy and positivity. Here are key insights from one of Twitter's viral posts to elevate your social media strategy:
Twitter’s time to shine
- Tweet: "hello literally everyone"
- Tweet analysis: The 2021 social media outage gave Twitter a unique opportunity to connect with users. With Facebook and its platforms like WhatsApp and Instagram down, Twitter decided to leverage the situation with a simple yet clever message: “Hello, literally everyone.”
By positioning itself as the only reliable social platform without outage issues, Twitter strengthened its brand image through humor and wit. The tweet went viral overnight and received over 3 million likes. - Key learnings:
- Identify unique opportunities provided by real-time events and trends
- Use social listening to capitalize on engagement opportunities
- Inject humor and wit in your social media strategy as long as it aligns with your branding
Final thoughts
Nearly 250 million people use X (formerly Twitter) daily, proving how crucial it is for brands to increase their views on the Twitter.
To get more views on Twitter, brands should do the following:
- Share content that resonates with their audience
- Use hashtags to enhance the discoverability of their posts
- Post during peak times when their audience is most active
- Leverage influencers to amplify their message
However, managing all these aspects can be challenging, especially when navigating Twitter's ever-changing algorithms and dealing with the high volume of competing content on the platform.
But worry not, we have just the thing for you.
Sprinkl Social amplifies your brand’s Twitter presence by aiding your social customer service efforts and delivering competitive insights to engage your audience, thereby ensuring your brand gets all the attention it deserves on the platform.
Frequently Asked Questions
To get more views on Twitter without spending a dime, you should:
- Optimize your profile using relevant keywords describing your brand
- Ensure your bio is engaging and complete
- Post visual content such as images, GIFs and videos
- Share value-driven content such as tips, insights and information relevant to your audience
- Engage with your audience, ask questions and reply to their tweets, messages and mentions
- Use hashtags and engage in conversations around these hashtags
- Collaborate with known influencers and post when your audience is most active
- Promote your tweets on other social media platforms and remember to track your Twitter analytics
Brands that follow ethical social media practices and adhere to Twitter’s policies face no issues. However, malpractices like purchasing fake engagement or engaging in spammy behavior can lead to account suspension and a poor brand reputation.
Impressions represent the number of times a tweet has been viewed organically on Twitter. This does not include views received on third-party websites. Views is a broader metric that counts multiple views from the same users. Both metrics are essential for comprehensive success measurement.
Create small and exciting videos and focus on producing high-quality visuals. Add eye-catching thumbnails, relevant hashtags and captions for accessibility — and don’t forget to tag influencers to increase the video's discoverability.
Post 1 to 5 tweets daily to foster engagement without overwhelming your followers.
