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How to Repost on Instagram: A Detailed Guide (2025)
Reposting content on Instagram to your feed or stories has become a cornerstone of modern UGC strategy. For brands, it’s not just about filling content gaps; it’s a powerful way to increase reach, boost engagement, and build authentic connections with followers.
In 2025, smart Instagram reposting matters. With the right credit, tools, and timing, brands can boost reach, build trust, and strengthen their presence. From celebrating customer stories to spotlighting influencer content, reposting can extend the life of great content while nurturing a stronger online community.
With 79% of consumers believing that UGC affects their buying decisions immensely, reposting can be a great way for brands to build a dedicated community and foster two-way interaction. In this blog you will learn how your brand can repost effectively, ethically, and at scale.
Types of content you can repost on Instagram
Instagram offers diverse content formats, including reels, stories and posts (carousels and single photo posts). Each of these presents opportunities for strategic reposting. Here are the primary types of content you can repost on the platform:
Content type | Can you repost it? | Common methods |
Posts | Yes | Screenshot + credit, third-party apps |
Stories | Yes (if tagged) | Native reshare, screenshots |
Reels | Yes | Remix, share to story, third-party tools |
Reposting Instagram content can help boost your brand’s visibility and build credibility, but only if it is done the right way. The method and process of reposting vary depending on the content type. Let's explore the most effective approaches for each:
How to repost Instagram Stories
Instagram stories are a fun and dynamic way to engage with your target audience. Reposting stories is a great way to share content that aligns with your brand or resonates with your followers. Here’s how you can repost Instagram stories:
Method 1: Using the in-app feature (Tagged stories)
If someone mentions your Instagram handle in their Story, Instagram gives you the option to instantly reshare it with your audience. Here’s the step-by-step process for reposting tagged Stories using the in-app feature:
1. Receive a tag notification: Look for a message that says: “@username mentioned you in their story.”
2. Open the direct message: You’ll see a preview of the story you’ve been tagged in.
3. Tap on “Add this to your Story”: Directly below the tagged story preview, Instagram offers an option labeled “Add This to Your Story.” Tapping on it will open the Story in the editor mode, allowing you to prepare it for resharing.
4. Customize the Story before sharing: Once in the story editor, you can personalize it just like any other Story and tag the original user or other relevant accounts for further engagement.
Related Read: Instagram Best Practices to Boost Engagement
5. Share with your followers: After customization, tap on “Your Story” to publish it to your account.
Method 2: Reposting by taking a screenshot
If you find a story that you like but haven’t been tagged in, you can still share it with the creator’s permission. This requires some additional steps, but it’s ethical and critical to avoid copy right infringement. Here’s how you can do that:
1. Get permission from the creator: Before anything else, reach out to the person who posted the story. This can be done via Direct Message (DM).
2. Screenshot the Story: Once you’ve received permission, take a screenshot of the Story while it's still live. If it's a video story, you can screen record it instead.
3. Edit the screenshot if needed: After capturing the image, you might want to clean it up. Crop out any unnecessary parts like timestamps, battery indicators or user interface elements.
4. Upload and add it to your Story: Open Instagram and access the Story editor. Select the screenshot from your gallery. Once loaded, you can add customizations, such as text overlays, emojis, stickers or GIFs.
5. Post the story: Once everything looks good, go ahead and share the story with your followers.
Method 3: Using third-party tools like Sprinklr Social
For brands, agencies and creators, reposting Stories can become tedious. That’s where tools like Sprinklr’s Social Media Publishing & Engagement platform creates a difference. Here’s how you can repost stories using Sprinklr:
1. Discover the Story with UGC discovery: Discover Stories where your brand is tagged or mentioned using keywords or hashtags.
2. Manage the rights: Once a Story is identified, Sprinklr allows you to request and track usage permissions directly within the platform. This is crucial to ensure legal compliance, especially for marketing campaigns that involve paid promotions or sponsored content.
3. Editorial review and approval: Establish team workflows to allow content to be reviewed, edited and approved before reposting.
4. Schedule reposts: Queue Story reposts to go live at the most strategic times based on audience engagement trends, time zones or campaign calendars.
Pro Tip: Finding relevant UGC can be like looking for a needle in a haystack, especially at scale. You need content that aligns with your brand, resonates with your audience and is legally safe to share. Platforms like Sprinklr’s Social Listening, Firehose and Public Search help you identify high-quality UGC by tracking brand mentions, hashtags and keywords. You can set up automated rules to flag posts that match campaign themes or audience sentiment.
Curious how automated UGC discovery works? Talk to our experts to see Sprinklr in action!
Things to keep in mind:
- You can only repost the Story within 24 hours of being tagged.
- Always keep the original creator’s handle visible. Avoid shrinking or covering it with elements.
- If the creator prefers to stay anonymous or doesn’t want their username displayed, you can blur or crop it out.
- Add context or a thank-you message to show appreciation.
Suggested Read: Instagram Story Ideas for Every Industry [+ Successful Examples]
How to repost Instagram posts
Reposting Instagram posts or regramming requires a bit more effort since Instagram does not have a built-in repost feature for regular posts. However, there are different methods to do so, using third-party tools or manual methods. Here’s how:
Method 1: Using the in-app feature
Instagram’s in-app remix feature makes it easy to repost Instagram posts directly as Reels. However, this method only works with public, single-photo posts and automatically converts them into Reels using a green-screen layout. Here’s a step-by-step process to remix posts:
1. Navigate to the photo you’d like to repost: It must be a single-image post from a public account. Carousels or videos won’t offer the remix option.
2. Tap the three-dot menu on the post: In the top-right corner of the post, tap the three vertical dots to open the options menu. If the post is remixable, you’ll see the “Remix this photo” option.
3. Select “Remix This Photo”: Instagram will launch the post into the Reels editor with a green-screen layout, placing the selected photo in the background and your front camera view in the foreground.
4. Add your video commentary and publish: Record your reaction or commentary, add music, effects or text overlays and share it as a Reel. Your remix will credit the original creator automatically and appear in the Reels tab of your profile.
Method 2: Using a screenshot (Manual method)
If you want to repost a photo that doesn’t support remixing, such as a carousel post or private account, the screenshot method is a reliable manual workaround. Here are the steps you can follow to repost using the manual method:
1. Ask for permission: Before reposting someone’s post, reach out to the original poster and ask for consent to repost their content.
2. Take a screenshot: Once you have permission, take a screenshot of the feed post. Be sure to capture the entire image without cropping or cutting out any important parts.
3. Edit the image: Remove any Instagram UI elements like the username, like counts or comment icons, if necessary. Make sure the creator’s handle or credit is visible somewhere.
4. Create a new post: Open Instagram and tap the "+" icon to create a new post. Select the edited screenshot from your device’s gallery and upload it to your feed.
5. Write a caption and credit the creator: Mention the original creator either in the caption (e.g., “@username”) or tag them directly in the photo.
6. Publish: Once you’re happy with the caption and image, tap “Share” to post it to your feed.
Method 3: Using third-party tools like Sprinklr Social
For brands handling significant UGC inflow, influencer content or evergreen posts, Sprinklr Social can make reposting easier. You can repost an Instagram post following these steps:
1. Aggregate content: Collect all brand mentions, hashtags and tagged content in the Sprinklr Social dashboard and identify relevant Instagram feed posts.
2. Manage permissions: Sprinklr Social facilitates the process of requesting and tracking permissions directly within the platform. You can send rights requests, log all approvals and ensure compliance with brand guidelines.
3. Content curation: Once permissions are secured, you can edit the post to fit your brand's messaging. Curate the content by adding captions, tags and branding elements.
4. Feed publishing: Now, you can repost the Instagram feed post directly to your account, either instantly or schedule it for a later time.
Pro Tip: Timing matters! Posting when your audience is most active can dramatically boost reach. However, manually managing the timing of multiple posts is inefficient. With tools like Sprinklr Smart Scheduling, you can automatically select the optimal time to publish your reposts based on past engagement patterns and platform algorithms. This ensures your content goes live when it’s most likely to perform well, without requiring constant monitoring.
Want to boost engagement with zero manual effort? Get a demo today!
Things to Avoid:
- Avoid filters or edits that alter the tone of the image unless agreed upon.
- Whether reposting manually or using third-party tools, crediting the original creator is necessary for legal and ethical reasons.
How to repost Instagram Reels
Reels are one of the most engaging forms of content on Instagram and reposting them allows you to tap into trending content. There are a few methods for reposting Reels, including using Instagram’s built-in features or third-party tools.
Method 1: Remixing a Reel (In-app feature)
Instagram’s Remix feature allows you to create a split-screen video alongside someone else’s Reel. This is a collaborative and creative way to reshare content. Here are the steps on how you can remix a Reel to repost from your account:
1. Find the Reel: Navigate to the reel you want to remix by scrolling through your feed or searching for it.
2. Tap the three dots ( … ): Tap the three dots located at the bottom right of the reel to open the options menu.
3. Select “Remix this Reel”: If the original creator has enabled remixing, this option will be available. Tap on it to begin.
4. Record your clip: Once the remix feature is activated, use the side-by-side editor to add your reaction, commentary or creative spin. You can also adjust the layout of the split-screen from green screen, horizontal or vertical split-screen or picture-in-picture reaction view to match your content style. Further, you can add your own clip at the end for a sequential play.
5. Edit and customize: You can enhance your remix by adding captions, stickers, music or filters to match the tone and style you want to convey. Customizing the video ensures it aligns with your branding.
6. Publish the remix: Once you’re happy with your creation, tap “Share” to publish your remix on Instagram. You can choose to post it to your Reels or share it to your stories for greater reach. Remember to tag the original creator to give proper credit.
Method 2: Using screen recording (Manual method)
If remixing isn’t available or doesn’t fit your needs, screen recording is a workaround, but it comes with caveats. Here’s how you can repost a reel:
1. Request permission: Send a DM to the content creator asking for their permission to repost their reel to avoid potential issues.
2. Record your screen: If you have permission, use your phone’s built-in screen recording feature to capture the Reel. Make sure to record the entire video without interruption for the best quality.
3. Trim and edit: After recording, use a video editing app to crop out any unnecessary UI elements, such as the time bar or status icons. Focus on maintaining the quality of the content and removing any distractions.
4. Re-upload as a Reel or post: Open Instagram and tap the "+" icon to create a new Reel post. Select Reels from the options and upload your edited screen recording. You can then add a caption, tags and other elements before sharing it with your followers.
5. Give credit: Be sure to tag the original creator in the caption or video itself. This ensures they receive proper recognition for their content.
Method 3: Using third-party tools like Sprinklr Social
Sprinklr Social makes it easy to curate, repurpose and repost engaging reels that drive visibility. Here’s how you can repost Instagram Reels using Sprinklr:
1. Collect the UGC Reel: Start by gathering all Instagram Reels where your brand is tagged, mentioned or using specific hashtags. Use Sprinklr Social’s UGC discovery tools to automatically collect content from Instagram that mentions your brand or features your products.
2. Request and manage rights: Once you’ve identified the content you want to repost, request permission from the original creators to ensure you have legal rights to use their reels. Sprinklr Social allows you to track these requests and log approvals directly within the platform.
3. Review and curate content: After gaining permission, review the content and curate it to fit your brand’s messaging. Add captions, branding elements and even additional creative assets (like stickers or logos) before reposting within the platform.
4. Schedule reposting: Use Sprinklr Social’s scheduling feature to queue the Instagram Reels for reposting. You can select the optimal time based on your audience’s activity, ensuring maximum engagement and reach.
5. Publish the Reels: Once scheduled, Sprinklr Social will automatically post the Reel to your Instagram account.
Things to Avoid:
- When remixing, make sure you’re not violating any copyright rules. It’s best to reach out to the creator for explicit permission if you're unsure.
- Screen recording may degrade quality. Avoid this for high-visibility content unless necessary.
Tools like Sprinklr Social make managing and reposting UGC more efficient, helping you maintain brand consistency and ensure proper permissions. With everything centralized in one platform, brands can save time and improve the entire reposting process.
Additional Read: How to Find Trending Hashtags for Instagram: 5 Pro Tips
Reposting can be an effective method to grow your brand
When used correctly, reposting on Instagram offers a unique opportunity to engage with your audience, share relevant content and grow your social media presence. However, it requires a thoughtful approach to ensure that you’re respecting copyright, giving proper credit and maintaining high content standards. While manual reposting and in-app features work well, businesses looking to elevate their strategy should consider automation.
By using social media management tools like Sprinklr Social, you can take the complexity out of reposting and make it a seamless, automated process. This way, you can stay focused on delivering creative, high-quality content to your followers without the stress of manual management. Whether you're reposting Stories, posts or Reels, having the right tool ensures that your reposts contribute positively to your overall social media strategy, enhancing your brand’s visibility and fostering valuable community engagement.
Book a demo now and see how automation can transform your Instagram strategy.
Frequently Asked Questions
No, reposting on Instagram requires either the Instagram mobile application or a third-party tool like Sprinklr Social. There's no way to repost directly through a web browser.
Generally, yes, but proper attribution is crucial. Always credit the original creator prominently. Failure to do so could lead to copyright issues or damage your brand's reputation.
The best way to repost Instagram Stories is through in-app repost. While screenshots are also possible, they lack polish and proper attribution. Third-party tools, such as Sprinklr Social, allow for proper attribution, scheduling and often, more sophisticated analytics.
Yes, numerous third-party apps and platforms, including Sprinklr Social, offer enhanced reposting functionality. These tools help identify the UGC content, streamline the process, schedule posts and ensure consistent brand messaging across multiple accounts.
There are several reasons. The original poster might have disabled the ability to share or repost their content. They may have specific restrictions on how their content can be shared. Or, the content itself might not be eligible for sharing via the standard repost functionality.
Reposting extends your brand's reach and increases audience engagement. It helps build relationships with influencers and other key accounts. By strategically reposting relevant content, businesses enhance their brand presence, boost credibility and drive valuable organic traffic.
