7 Social Media Engagement Examples You Can't Miss

We are all guilty of scrolling through our phones — sometimes mindlessly and sometimes with purpose. This makes it the perfect opportunity for brands to capture user attention through unique and actionable content. Many social media engagement examples showcase how brands have adopted a proactive approach to keeping their audience engaged. These instances showcase how brands have leveraged social platforms for effective social media marketing.

By strategizing how to engage with people on all social media platforms, brands can drive maximum engagement and potentially increase their ROI.

Let’s dive in. In this article, we’ll be sharing some of the best social media engagement examples and some bonus tips. 

What is social media engagement?  

Social media engagement is all the interactions between your brand's content on social platforms and its users. These interactions could be likes, shares, comments, reposts, direct messages, mentions, saves or any other form of audience participation. Engagement indicates how well or to what degree the audience responds to your content and how they relate to it, building a solid brand-user relationship.

7 social media engagement examples to inspire your next campaign 

The internet is full of great examples of social media engagement, and we have curated seven of the best. Let’s check them out:

1. The #MoonPieToTheMoon2024 campaign

MoonPie (owned by Chattanooga Bakery, Inc.) is known for its witty, relatable and humorous social media presence. Its #MoonPieToTheMoon2024 campaign capitalized on NASA's SpaceX launch, with the premise that the brand wanted to put a Moon Pie on the moon. The brand successfully tapped into the buzz around SpaceX and diverted it toward its brand. MoonPie consistently generates high engagement on X.  

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Strategy: 

• To stay relevant, MoonPie focused on trending topics and current events. By aligning with major events, it inserted itself into larger conversations.  
• MoonPie's approachable and playful social media approach has created a creative, positive brand image. The brand is seen as relatable and fun. 

Impact: 

• The #MoonPieToTheMoon2024 campaign went viral, significantly increasing the brand's visibility and engagement. By getting 4257 signatures on their change.org petition that sought to put a MoonPie on the moon, the brand found a unique opportunity for interaction with its audience.  
• The brand actively creates and finds opportunities to engage with its audience, like becoming the 1st brand to advertise to potential aliens. Its initiatives are interactive and attract mass user engagement. 

Key takeaways: 

• Creating a unique brand voice to make your brand memorable and recognizable is crucial. Adding humorous elements can increase engagement and capture attention, making your content more likable and relatable.  
• Consistent engagement with social media users, such as replying to comments or taking action on consumer feedback, helps build a sense of community and loyalty and makes followers feel valued.  

2. Coca-Cola’s Masterpiece campaign

Coca-Cola's Masterpiece campaign is a blend of creativity and innovation. The brand connected with its audience, primarily Gen-Zers, through iconic artworks, like Girl with a Pearl Earring. The campaign is centered around a short film that inspires viewers to take a break and enjoy a Coca-Cola. The combination of art, animation and AI successfully captured the attention of viewers globally. See the video here: 

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Strategy: 

• Coca-Cola centered the campaign’s theme around a museum to create a visual masterpiece with various famous artworks.  
• The campaign appealed to Gen-Zers by addressing their need for small moments of happiness in their fast-paced lives. 
• The campaign was released across multiple social media platforms, out-of-home media and BVOD channels for maximum reach. 

Impact: 

• The campaign won awards like the prestigious Gold Pencil Award at The One Show, one of the most prestigious award shows in advertising.  
• The Masterpiece video received over 3 million views on YouTube, which is an impressive feat for a niche ad campaign targeting the youth.  
• Coca-Cola curated a digital art collection for sale on Coinbase’s Onchain Summer Event. These digital assets generated $543,660 in revenue in just one week. 

Key takeaways: 

• Coca-Cola has repeatedly demonstrated the efficacy of niche marketing with its successful social media campaigns. The brand excels at audience targeting, creating tailored campaigns for audiences like music lovers, soccer fans and now, Gen-Z customers.  
• The brand has built an entire ecosystem for the campaign by utilizing multiple media channels while creating an additional revenue stream by selling digital assets. 

Must Read: How to create a social media campaign  

3. GoPro’s hashtag contests 

GoPro’s use of hashtags in campaigns like “#GoProAwards” has certainly encouraged engagement through user-generated content (UGC). The brand invites users to submit their videos and photos to win cash prizes and a chance to be featured on GoPro’s official channels. These contests generate thousands of impressions. How? The content shared by the users is converted to Reels, TV ads and social media posts.    

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Strategy: 

• GoPro creates themed and brand-related social media challenges within #GoProAwards, like the Photo of the Day Challenge, Be a HERO Challenge and the #GoProSnow Challenge. As a result, the brand gathers a wealth of content and high user engagement from its users globally. 
• Themed challenges often go viral. GoPro boosts its visibility across all social media platforms through social media mentions and hashtags used by the participants. 
• The highly targeted content users create for these challenges also helps GoPro with organic growth. 

Impact: 

• GoPro challenges are known for high user engagement. Thousands of users actively participate in these challenges, generating a significant buzz on social media. User-generated content makes up 50% of GoPro’s video content, 80% of social media pictures and 40% of its website images. 
• The engagement and visibility generated by the GoPro Awards challenges have positively impacted the brand's sales and social media growth. For instance, the best-performing videos on GoPro’s YouTube channel comprise UGC, driving 47% of GoPro’s social media traffic.  
• GoPro received 42,446 submissions or 72 hours of footage in its Million Dollar Challenge in 2023. This allowed GoPro to create a library of authentic and organic content.  

Key takeaways: 

• GoPro's Million Dollar Challenge generated thousands of hours of organic content. The company leveraged this for its year-long marketing initiatives. 
• GoPro’s incentive program is central to its high-volume engagement driven by premium user-generated content. The company’s reward policy demonstrates how brands can harness their user communities, offer incentives to build trust, enhance engagement and cultivate brand advocates.  

Must Read: New social media post ideas   

4. Nike's Dream Crazier campaign  

Nike's #DreamCrazier campaign is a powerful extension of the brand's slogan, "Just Do It." This social media campaign highlighted the achievements of female athletes, who often receive less support and recognition than their male counterparts. The company aimed to encourage and inspire women in sports and challenge societal stereotypes.    

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Strategy: 

• The campaign was centered around inspirational social media storytelling and creating an emotional connection. It featured a montage of inspiring stories of female athletes achieving their dreams by defying challenges.  
• The campaign showcased diversity and inclusion. It sparked conversations and debates worldwide by taking a clear stance on the controversial issue. 

Impact: 

• The #DreamCrazier commercial was one of Nike’s most successful campaigns, with over 100 million views on YouTube and extensive media coverage. The inspiring and emotional ad resonated widely with the audience. 
• The #DreamCrazier campaign gave Nike’s brand image a fierce boost. Winning a Grand Prix in the Creative Effectiveness category at Cannes, this campaign earned media worth $163 million. 

Key takeaways: 

• Nike’s Dream Crazier campaign was directly inspired by its strongest value, “Just Do It.” This initiative was an astounding success due to Nike’s strong message, gaining support from the global community of sportswomen. 
• Storytelling motivates and inspires the audience and strengthens brand loyalty by fostering a sense of connection. So brands can drive growth by forging emotional connections with their audience.  

Read More: Social Media Messaging: How to Get it Right 

5. Burt’s Bees speaks for a cause 

One of Burt's Bees' most successful social media campaigns was #BringBackTheBees. The skincare company launched this campaign in response to the dramatic decline in the honeybee population. The brand launched a limited-edition strawberry lip balm and donated $1 to bee conservation for every sale.  

Strategy: 

• The brand removed “b” from its content to symbolize the need for bees. They changed their URL to “urtsees.com” and collaborated with micro-influencers and celebrities to create “b-less” content.  
• The hashtag #BringBackTheBees ran across all social media platforms. Burt’s Bees pledged to plant 1,000 wildflowers for every post or purchase and create a much-needed bee habitat. 
• Burt’s Bees partnered with @MulgatheArtist, a renowned global street artist, to paint a mural on Sydney’s York Street that illustrates the importance of bees for growing various types of produce. Various micro-influencers further supported this campaign.  

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Impact: 

• The impact was huge, leading to over 1 billion flowers getting planted.  
• The campaign received over 180 million PR impressions across online, broadcast, celebrity/influencer and print media. 
• Burt’s campaign with @MulgatheArtist generated 22 million media impressions and sold 15,000 limited-edition strawberry lip balms.  

 Key takeaways: 

• Burt's Bees' #BringBackTheBees campaign demonstrates how combined influencer partnerships, effective social media management and innovative strategies can significantly impact conservation efforts. Bonus advantage? It also builds your brand image to be associated with social causes. 

Pro Tip 💡: Thinking about how to strike these strategic partnerships? To maximize the impact of your social media collaborations: 

🔎 Identify celebrities and influencers who align well with your target audience and brand values.  

📈 Define the collaboration objectives clearly and set target metrics.  

🤝🏻 Leverage various media channels and partner with multiple micro-influencers to boost your campaign. 

📊 Track performance metrics to manage your campaign and use them to refine future partnerships.  Remember, a strong partnership lets your brand reach new audiences and improves engagement with your current audience. However, tracking performance metrics is essential to a successful collaboration.  

This is where Sprinklr Insights can enhance your social media campaigns by providing valuable insights about social and influencer performance metrics, allowing you to make data-driven decisions.  

DISCOVER YOUR INFLUENCERS’ IMPACT NOW

Read More: How to kickstart your social media collaboration 

6. Shot on iPhone by Apple 

Apple first launched the #ShotOniPhone to promote the new 12-megapixel camera of the iPhone 6s. The brand explored social media to select photographs from 77 end-users in 24 countries. These pictures were displayed in public spaces. Apple revived the campaign in 2019, integrating video and images. The objective was to: 

• Increase customer engagement and get more user-generated content on social media. 
• Increase brand awareness and position the product as a top-quality camera phone. 
• Emphasize the enhanced features of the latest models while showcasing the excellence of previous versions. 
• Boost sales for the new iPhone model. 

 Strategy: 

• Apple created a social media contest and asked users to submit photographs taken with their iPhones. Participation required the #shotoniphone hashtag to be used with rewards for the best entries. 
• Renowned influencers and photographers were invited to be part of this campaign, creating visually stunning content using only iPhones to showcase its exceptional camera quality. 
• Apple didn’t limit the campaign to social media. Large hoardings were placed in top public locations. The campaign was also promoted through TV commercials and newspaper ads. 

 Impact: 

• The campaign was highly successful and generated significant buzz on social media. It garnered 70 million likes, shares and comments on Instagram alone. The participants submitted around 100,000 photos and videos. 
• Apple’s “Let Loose” event video in 2024 was around the #ShotOniPhone campaign. It received 7 million views and 153,000 likes on YouTube. 

 Key takeaways: 

• The #ShotoniPhone campaign allowed Apple to leverage UGC to create authentic testimonials and excellent brand engagement. The campaign succeeded because Apple used various media channels — social media, TV, newspapers, billboards and public spaces — resulting in a much more significant brand presence than social-media-only campaigns. 
• The campaign demonstrated the iPhone camera's superiority, with winning entries in the #ShotOniPhone challenge that featured older models as well. For example, in 2023, the runner-up picture was taken on an iPhone 14 Pro Max, but the winning photo was taken on an iPhone 12 Pro Max.  

Must-read: How Top Brands Harness UGC Marketing  

7. The Barbie campaign by Warner Bros.

Barbie’s social media campaign was unique and took the internet by storm. Warner Bros effectively utilized various tools — AI/AR technology, partnerships and collaborations, social media buzz and nostalgia marketing. The campaign's popularity overflowed into the streets, where people dressed in pink spontaneously greeted each other, saying, “Hi, Barbie!” 

Strategy: 

• Warner Bros’ strategy was simple yet genius. They capitalized on Barbie’s long-standing nostalgic value and cultural relevance to create hype long before the movie was released. 
• The makers expanded beyond traditional marketing channels. The multi-platform approach allowed the brand to engage with the audience across different touchpoints, involving them in the brand journey. 

 Impact:  

• Barbie dominated the box office! It grossed $70.5 million on its opening day and has earned almost $1.45 billion worldwide. Barbie’s domestic earnings in its first weekend were $155 million.
• Barbie simply became a viral movement! The movie broke at least 20 records, leaving behind some iconic films like Harry Potter, The Dark Knight, The Super Mario Bros, Little Women and Captain Marvel.  

Key takeaways: 

• A well-executed strategy that targets audiences across multiple channels can turn your brand into a global success story, much like Barbie. Multi-channel marketing campaigns allow brands to target a wider audience. 
• A viral campaign can turn your audience into your brand’s representatives and deliver unforeseen success. Although influencers and celebrities bring credibility, brand advocates supercharge your sales and revenue. 

Read More: 7 Social media campaign examples to inspire your social media strategy 

Bonus tips  

Here are some tips to elevate your social media engagement so you can drive measurable results:    

• AI and social listening: Use AI and a social listening tool to analyze bulk data from social media and identify sentiments so you can learn about the latest social media trends.  
• Competitor analysis: Monitor your competition with software like Sprinklr’s Competitive Insights and Benchmarking solution to learn from successful campaigns and capture more attention by finding your unique voice.  
• Segmenting your audience: Create relevant content with targeted messaging by segmenting your audience into groups based on interests, behavior, demographics, etc. 

Impact of social media engagement on content strategy 

Brands can maximize their results by refining their social media engagement strategy. Here is how engagement directly impacts your social media content strategy:  

• Brings insights from feedback loop: Engagement gives real-time feedback on what content works and what doesn’t. High engagement indicates your content is being well-received by the target audience. Low engagement suggests that brands need to refine their social media strategy. 
   
• Supports content optimization: Tracking engagement metrics helps brands optimize their content based on the type of social media content (a live stream, stories, images, videos, etc.) that is working for them. This insight helps brands optimize their future content and maximize their engagement. 
   
• Enables community building and customer loyalty: High engagement levels often translate to building a strong community of followers and customer loyalty. Engaging and relatable content encourages the followers to become brand advocates who actively promote and share your brand’s content and message. 
   
• Receives algorithmic boost: Social media algorithms promote and favor content with high engagement. Content with tons of likes, shares and comments is more likely to appear in users' feeds, attracting more organic traffic. 

Dive Deeper: How to Measure Social Media Engagement Effectively 

Final Thoughts 

Effective engagement fosters brand loyalty, boosts reach through user-generated content and drives conversions. This article's examples demonstrate how brands can enhance engagement and drive growth. However, social media management demands dedicated resources.  

To elevate your social media performance, try Sprinklr Social. The platform provides unmatched channel coverage that includes 30+ digital channels, best-in-class AI and seamless integration with existing tech stacks.  

Want to find out how this 360-degree solution can amp up your brand’s social media engagement?