Social Media Image Sizes for All Platforms

When it comes to social media images - a single pixel can make all the difference.

Imagine you run a clothing brand. You've created a social post filled with images of your latest collection and are eager to launch it to your audience. But when you hit "publish," the pictures appear distorted – blurred or cut off or off-center – because the social media image sizes were wrong. Potential customers scroll right past your post and worse and you end up making a poor first impression.

The impact? Lower engagement and missed sales opportunities.

Don’t let this happen to you.

Our comprehensive guide to social media image sizes for 2025 ensures you are aware of the ideal dimensions across platforms, so that every post captures your audience’s attention and showcases your brand in the best possible way.

Cheat sheet - Social media image sizes across platforms

Keep your images platform-perfect with this comprehensive social media image checklist for consistent, engaging visuals across all channels.

Social media image sizes for social media platforms in 2025

While we’ve given you a quick snapshot in the previous section, we’ll get into the nitty-gritty of optimal image dimensions for all the major social media platforms in the following sections, covering:

Facebook

One of the most popular social media platforms, Facebook continues to be a critical part of any brand’s marketing strategy. There are multiple ways to upload photos on Facebook, and you need to make sure that your images look sharp on both desktops and mobile devices.

Facebook profile photo

If you are not already familiar, your Facebook profile picture appears as a circle on the top left of your profile. It’s important to choose a photo where your face or logo has enough space around it so that even when the image is cropped into a circle, nothing important gets cut off. Here are the recommended sizes:

· For desktop: 176x176 pixels

· For smartphones: 196x196 pixels

· For most feature phones: 36x36 pixels

· Recommended file format: PNG

Facebook cover photo

If you are a brand, your Facebook cover photo is a great place to expand on your brand values, launch a new campaign or highlight products. Ideally, there would be some relation to your profile picture to unify your branding.

· Image size: 851x315 pixels (Minimum size: 400x150 pixels)

· Ratio: 16:9

· Recommended file type: JPG, PNG

· File size: Less than 100 KB

For example, see how Squarespace’s cover photo stands out on Facebook:

Source

Facebook feed

The Facebook feed is a personalized mix of posts and updates from friends, pages you follow, groups and ads. Catch your audience’s attention on Facebook Feed with creative visuals that use movement and sound to highlight your products or services.

· Image size: 1440 x 1440 pixels for 1:1 ratio and 1440 x 1800 pixels for 4:5 ratio

· Ratio: 1.91:1 to 4:5

· Recommended file type: JPG or PNG

· Maximum file size: 30 MB

This is how Microsoft does it:

Source

Facebook stories

Facebook Stories appear in full-screen format and let you share images and videos that disappear in 24 hours.

· Image size: 1080 x 1080 pixels

· Aspect ratio: 9:16 to 1.91:1

· Recommended file type: JPG, PNG

· Display duration: 5 seconds

· Maximum file size: 30 MB

Facebook ads image size

Facebook Ads come in different formats, each with its own design rules. To make your ad stand out, keep your post within the recommended sizes. Here are a few of Facebook’s ad formats:

Feed ads

· Image size: 1440 x 1440 pixels for 1:1 ratio and 1440 x 1800 pixels for 4:5 ratio

· Aspect Ratio: 1.91:1 to 4:5

· Recommended file type: JPG, PNG

· Maximum file size: 30 MB

Right-column ads (desktop only)

· Image size: 1080x1080 pixels

· Minimum size: 254x133 pixels

· Aspect Ratio: 1:1

· File type: JPG, PNG

Marketplace ads

· Image size: 1080x1080 pixels (min.)

· Aspect Ratio: 1:1

· Recommended file type: JPG, PNG

· Maximum file size: 30 MB

Read More 📚: Facebook marketing strategy for big companies

Instagram

Compelling images are the only way to ensure your images stand out in the endless content stream of visually-driven platforms like Instagram. In this section, learn the exact dimensions to boost visibility on Instagram.

Instagram profile photo

Your profile picture will appear next to everything you post, so make sure it stands out. Keep it clear, high-quality and optimized to leave a lasting impression.

· Image size: 110x110 pixels (Images are stored at 320x320 pixels, so upload at this size for better quality.)

· Aspect ratio: 1:1

Instagram story

Did you know that 39% of people are more likely to show interest in your brand after viewing your Instagram Story? These ephemeral videos likely create a sense of urgency for views. And now that Highlights allows users to save Stories beyond the usual 24-hour expiration period, extending the life of this content is even easier.

· Image size: 1080x1920 pixels (max.), 1080x1080 pixels (min.)

· Aspect ratio: 9:16

· Display time for images on stories: 5 to 16 seconds

· Maximum file size: 30 MB

Source

Instagram posts – on Feed and Ads

Instagram has always evolved quickly – adding new features and formats to keep up with user preferences. Yet, even with a slight dip in popularity, image Posts on Instagram – both single image and carousel posts - continue to be the highest engaging formats.

Due to its design, it is important to understand how Instagram automates the resizing of your images if they do not meet the requirements. If you share a photo at a lower resolution, it will be enlarged to a width of 320 pixels, and if you share a photo at a higher resolution, it will be sized down to a width of 1,080 pixels.

· Image Size: width of at least 1,080 pixels

· Aspect Ratio: 1.91:1 and 4:5.

· Maximum file size: 30 MB

· Recommended file type: JPG, PNG

· Maximum number of images per post: 20 images

💡Pro tip: Sprinklr Marketing takes the stress out of image creation and editing. Sprinklr’s image editor allows you to manually or use AI to create, edit and optimize images to suit requirements. It offers you streamlined solutions that can:  

🤳🏼 Generate images using text prompts. 

✂️ Crop and resize images to ensure your image aligns with platform specifics. 

🎭 Apply effects and filters for visual impact. 

🌃 Add overlays like images, shapes and text. 

🔅 Fine-tune brightness, contrast and other image settings. 

Source 

Book a demo and see how easy image creation can be with the right tools. 

Instagram reels

Instagram Reels allow users to upload short videos (up to 90 seconds) made up of live clips, videos, and images, add audio and transitions to personalize, and create fun, creative content easily. As it covers the whole phone screen, the dimensions are the same as Stories.

· Video size: 1080x1920 pixels

· Aspect ratio: 9:16

· Video length: 90 seconds

Dive Deeper 📚: Instagram Marketing: A Complete Guide for 2024

Threads

Instagram launched Threads in July 2023 as a place for conversations and ideas. While it's designed for sharing text, visuals still play a significant role.

· Profile photo size: 320x320 pixels

· Post image aspect ratio: 9:16

· No of photos/videos in a post: 20

X (Twitter)

While X, or Twitter, may not be as ‘visual-based’ as Instagram, with its restrictions on character count, an image is a great way to increase real estate to convey your message.

Let’s look at the correct X image sizes for cover photos, profile pictures and other images that can help you make a solid first impression:

Twitter profile photo

Your profile picture is your online identity. It represents you or your brand across the platform, appearing in your posts, comments and search results.

· Image size: 400×400 pixels

· Recommended file formats: JPG, GIF or PNG

· Maximum file size: 2 MB

Twitter header photo

Twitter header image, also called a banner, is like a billboard for your brand where you can showcase your message and company tagline.

· Image size: 1500×500 pixels

· Recommended file type: JPG, GIF or PNG

Adidas's recent "You Got This" campaign is a masterclass in Twitter header design. It features the campaign's tagline, "You got this," alongside a close-up photo of an athlete. This design instantly conveys a motivational message that resonates with the audience.

Source

Twitter in-stream photo

In-stream images on X are pictures you upload directly within a X post (or Tweet) rather than as a link. These images can capture attention quickly, making them a valuable tool for engagement.

· Image size (displayed in Tweet): 600px by 335px

· Image size (expanded): 1200px by 675px

· Image aspect ratio: 16:9

· Maximum number of photos in one post: 4

· Recommended file formats: JPEG, GIF, PNG

· Maximum file size: 5 MB

X (Twitter) cards

When you add a website link to your X (Twitter) post, the platform automatically checks the website and grabs any available media asset - such as an image or video, to create a preview card in your tweet.

· Twitter card size: Minimum 300x157 to maximum 4096x4096 pixels,

· Aspect ratio: 2:1

· Recommended file formats: JPG, PNG, WEBP and GIF

· Maximum file size: 5 MB

Twitter ads image size

The first thing to decide when creating images for Promoted tweets (X posts), is the objective of the Post. For instance, do you want to direct users to your website, to download your app, or to engage with your audience while they are scrolling, without moving them to a different page.

According to X, based on this objective, you will need different sizes of images:

· Image Ads with App Buttons/ with Polls/ with Website Buttons: - 800 x 418 pixels is recommended for 1.91:1 aspect ratio. - 800 x 800 pixels is recommended for 1:1 aspect ratio.

· Image Ads with Conversation Buttons: 800 x 418 pixels is recommended for 1.91:1 aspect ratio.

· Standalone image ads: - 1200 x 1200 pixels is recommended for 1:1 aspect ratio - 1200 x 628 pixels is recommended for 1.91:1 aspect ratio.

· Recommended file formats: JPEG or PNG, GIFs will render as static images

· Maximum file size: 5 MB

LinkedIn

LinkedIn is a networking hub for professionals and creative visuals tailored to fit LinkedIn's specific sizes can help you grab attention and spark meaningful connections.

LinkedIn Profile images

If you are setting up your personal LinkedIn profile, here are the recommended sizes:

· Profile Image size: Between 400×400 to 7680x4320 pixels

· Background Image size: 1584x396 pixels

· Post image size: 1200 x 627 pixels (1.91:1 ratio)

· Maximum file size: 8 MB

· Recommended file type: JPG or PNG

LinkedIn Company Page images

LinkedIn isn't just about connecting with other professionals; it's also a space to show your brand’s identity and expertise. To ensure your company page looks its best, here are the ideal dimensions for your images:

· Logo image: 268x268 pixels to 400x400 pixels

· Cover image size: 1128x191 pixels

· File size: Maximum 3 MB

LinkedIn Life images

The Life tab on your LinkedIn company page is where you can give potential employees a glimpse into what it's like to work at your company.

Now, let’s take a look at their recommended sizes:

· Size for the main image: 1128×376 pixels

· Image size for company photos: minimum 264x176 pixels, recommended 900×600 pixels

· Recommended file type: JPEG or PNG

· Maximum file size: 3 MB

LinkedIn Ads

There are many types of ads that LinkedIn offers, tailored to different objectives. Instead of specific sizes, LinkedIn recommends various aspect ratios for their ad creatives based on format and display device

Single image ads:

· 1.91:1 (horizontal, desktop and mobile)

· 1:1 (square, desktop and mobile)

· 1:1.91 (vertical, mobile only)

Carousel Ads: 1:1

Video Ads: 9:16 or 16:9

YouTube

While videos are the main attraction on YouTube, other visuals like your channel's banner, certain images such as your profile picture and video thumbnail images are important.

· Profile photo 800×800 pixels (which will render at 98x98 pixels)

· Banner image size: 2560x1440 pixels

· YouTube video thumbnail size: 1280x720 pixels, 1280x1280 pixels for podcasts

TikTok

TikTok has taken the social media world by storm. While video content is king on TikTok, getting the sizing right for other elements like profile photos and other images is equally important.

· Profile photo size: 200x200 pixels (with min. upload size being 20x20 pixels)

· In-feed and carousel images size: 1080x1920 pixels

· In-feed video: 1080 x 1920 pixels (aspect ratio 9:16)

· In-feed video thumbnail: 1080x1920 pixels

Read More📚: What is TikTok and Why Should You Care?

Snapchat

Snapchat, the popular app known for disappearing messages and fun filters, had over 432 million daily active users globally as of the second quarter of 2024 and has become a powerful platform for visual storytelling.

· Profile photo size: 320 x 320 pixels

· Stories: 1080x1920 pixels

· Geofilter: 1080x1920 pixels

· Image and Video ads: 1080x1920 pixels

· Recommended aspect ratio: 9:16

Pinterest

Pinterest is all about visuals where people go for inspiration, whether it's fashion, recipes, home decor ideas or DIY project. Since visuals are so important on Pinterest, you'll want to ensure your profile and Pins look their best.

· Pinterest profile picture: 165x165 pixels

· Cover photo: 800x450 pixels (minimum)

Pinterest pins

Pins are like visual bookmarks that people use to save and organize things they find interesting on boards. They can be images or videos that will take you back to the source on the web. Designing a Pin is fairly easy when you stick to the guidelines.

· Recommended pin size: 1000x1500 pixels

· Square pin size: 1000x1000 pixels

· Long pin size: 1000x2100 pixels

· Pinterest board cover Image: 600x600 pixels

· Pinterest ads: 1000x1500 pixels or 2: 3 aspect ratio

💡Pro tip: Hit the bullseye with every image, every time. Sprinklr Social simplifies image management across social channels, including X (Twitter).  

With Sprinklr’s digital asset management options, you can centralize, store and manage all your company’s visual resources. The toolkit helps you to: 

• 🌇Auto-resize images so you meet social media platform requirements every time 
• 🗓️Schedule posts with optimized images 
• 📉Monitor image performance on Twitter so you can make data-driven adjustments 

Source 

Book a demo to learn how Sprinklr’s Digital Asset Library works. 

Automate your image optimization process

Image optimization is essential for successful social media marketing, but platform-specific requirements constantly change. Manual optimization is time-consuming and error-prone and can lead to inconsistent visuals.

That’s where Sprinklr Social’s image optimization tool stack steps in.

Sprinklr Social's automated image optimization capability simplifies your social media publishing process. The platform saves you time and effort by automatically adjusting image formats, compressing files and ensuring compliance with channel-specific requirements.

Book a demo of Sprinklr Social today and see how our automated tools can improve your results.