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7 Social Media Insights to Improve Engagement in 2025
In 2025, social media continues to evolve, presenting new opportunities for brands to connect with their audiences. Leveraging advanced analytics and AI-driven insights, businesses can now understand user behavior more deeply than ever before.
This article explores the latest social media trends and strategies to enhance engagement, from personalized content to real-time interactions. Discover how to harness these insights to create meaningful connections, boost brand loyalty, and stay ahead in the dynamic world of social media.
What are social media insights?
Social media insights are valuable, data-driven findings about your overall social media strategy, including customers, content, competitors, influencers, and more. These insights can help assess and optimize the effectiveness of your social campaigns and content strategy.
By analyzing and interpreting key social media metrics like demographics, engagement rates and conversions, you can refine your approach to create more targeted campaigns and attain desired goals.
Take Starbucks, for instance. The beloved coffee brand uses insights from social media platforms like Instagram and Facebook to inform not just its content strategy but also to customize its products. For instance, Starbucks has high engagement on limited-edition and holiday flavors. Armed with this knowledge, Starbucks capitalizes on themed launches, unique campaigns and visual storytelling to connect with audiences on an emotional level.
As a result, Starbucks enjoys social media engagement as well as footfall in its stores, which demonstrates the power of using social insights to drive business success.
7 Social media insights to improve engagement
Social insights can have a transformative effect on social media marketing and drive meaningful results. Here are top insights on social media you must look out for:
1. Audience insights
Audience insights are key data points about your audience's demographics, interests and behaviors on social media that help you understand their channel and content preferences as well as brand and influencer affinity. It also surfaces their needs, pain points, and values.
Let’s elaborate.
- Demographics: Factors like age, gender, location and nationality allow precise audience segmentation.
- Interests: Identifying audience’s interests, hobbies and content preferences help you cater to their likes and dislikes.
- Behaviors: Understanding behaviors like purchase pattern and influencer affinity can help sharpen your advertising and collaborations.
Audience analysis can help you refine your social media strategies, create personalized content and improve engagement, which eventually leads to better business returns and ROI from social media.
💡Use this insight to create detailed audience profiles
Creating a detailed audience profile can give you an idea of what your ideal customer looks like, in turn guiding personalized marketing efforts that drive ROI.
Sprinklr’s Audience Insights lets you leverage targeted listening and analyze billions of data points on audience sentiment, competitive performance, and social media interactions to build custom audience segments. With 30+ areas to analyze and over 8 dashboards, Sprinklr insights are unmatched and granular.
2. Engagement insights
Engagement insights indicate how your audience interacts with your content by analyzing likes, shares, comments and other engagement metrics. These insights can reveal topics, tonalities and themes that resonate with your followers the most.
When you measure social media engagement, you can use the data to optimize your social media content strategy. Based on audience behavior, you can quickly shift gears to focus on content formats and topics that drive higher engagement.
For example, Nike uses engagement analytics to study customer behavior. The brand has learnt that sustainability and athlete-driven storytelling boosts engagement, which it does more of.
💡Use this insight to sharpen your ad targeting
By identifying patterns in engagement, such as which ads receive the most engagements and conversions, you can refine your ad strategy for specific customer segments to get the most out of your spend.
Sprinklr Social enhances engagement analysis with custom widgets that enable you to track engagement trends across social platforms based on your own parameters. This data-driven approach maximizes return on ad spend (ROAS) by ensuring campaigns target the right audience.
Related read: Ultimate Guide to Social Advertising
3. Publishing insights
Publishing insights provide data on content publishing such as the best time to post on social media, how often to post and the type of content to post so as to increase engagement.
Insights on publishing help optimize content strategy by helping marketers schedule posts effectively. This helps maximize visibility and interaction on social media.
💡Use this insight to craft a social media posting schedule
By understanding when your audience is most active on different social platforms, you can post more consistently, improving your visibility and relevance.
Sprinklr’s Advanced Scheduler and Publisher can help you manage all your social accounts from a single dashboard, leverage generative AI to improve content generation by 10x and find the best posting times to drive maximum engagement.
4. Influencer insights
Influencer insights track the performance and impact of influencer collaborations on your brand. Did you know that a 1% increase in influencer marketing spends can lead to a 0.5% surge in engagement?
By examining the impact of influencer marketing and influencer-generated content on your target audience, you can identify which partnerships drive the most value.
By identifying high-performing partnerships with influencers whose audience aligns with yours, you can refine future collaborations and optimize future campaigns for maximum ROI.
💡Use this insight to match brands with influencers
Identify top-performing influencers whose content style and audience engagement best complement your brand’s evolving messaging. This will ensure you reach the right audience.
We’ve compiled 8 effective tips for influencer discovery in 2025. Give it a read.
5. Competitor insights
Competitor insights involve undertaking a comprehensive social media analysis of competitors including monitoring their content strategy, engagement rates, follower growth, and popular topics to benchmark your brand's performance against theirs.
By regularly tracking conversations and strategies of competitors, you can understand their strengths and weaknesses to identify gaps and refine your own social media strategy.
💡Use this insight to track brand mentions
Using key brand KPIs like brand awareness, share of voice, and CSAT across all social channels, you can keep track of conversations about your competitors and industry in real time. You can then find out who's ranking well for which keywords, implementing these insights to improve your brand visibility.
Watch this video on using competitive intelligence as a secret weapon to grow on social media:
6. Sentiment insights
Sentiment insights measure how your audience perceives your brand. You can analyze the tonality of comments and interactions of customers to gauge whether your brand is perceived positively, negatively or neutrally. This insight allows you to track shifts in public opinion over time.
For instance, if social media sentiment analysis shows an uptick in negative comments about a product, you can respond with targeted social media messaging to address customer concerns.
Alternatively, you can leverage positive sentiment to build stronger community relationships.
💡Use this insight to capitalize on trends in real-time
Social listening can be a powerful tool to monitor real-time conversations on social platforms and gather insights on what the audience is talking about. It can track keywords even without direct tagging and be used to inform new campaigns, subtly direct positive sentiment and provide customized solutions to customers.
For example, American candy company Ferrara used Sprinklr's Social Listening to kickstart their Brand Fan program. When Kathryn Dobbs, CMO of the Columbus Blue Jackets, shared her pre-game Fun Dip ritual, Ferrara saw an opportunity to engage with fans. It gave away Fun Dip to the first 8,000 fans at two games. This timely, community-driven action generated significant social media buzz and contributed to $2 million in earned media for the brand in 2021.
7. Customer support & feedback insights
Customer support and feedback insights involve analyzing interactions with customer service teams and feedback collected from surveys, reviews, or comments on social media. They can provide a direct view into customer pain points, satisfaction, and service quality.
By analyzing customer support data on social platforms, you can identify recurring issues. For instance, if customers frequently complain about delivery, you can change your delivery partner to improve the customer experience.
💡Use this insight to improve your social commerce
You can leverage social media customer feedback to refine offerings, fix issues and enhance the shopping experience for your customers on social platforms.
Sprinklr’s unified conversational commerce platform can help you engage with customers across 30+ channels, leverage AI for personalized interactions and transform digital conversations into sales. By integrating social feedback into seamless, omnichannel journeys, Sprinklr helps businesses drive up to 185% more revenue, improves conversions by 80% and reduces CX costs by up to 60%.
5 Best social media insights tools for 2025
Extracting and analyzing social media insights becomes easy with digital tools that track engagement, audience behavior and suggest optimal strategies. Here are five popular tools to draw social insights:
1. Sprinklr Social
Trusted by the largest brands in the world, Sprinklr Social is a unified, enterprise-grade social media management tool that supports 30+ digital channels. From publishing, engagement and visual insights on social media to competitive benchmarking and brand advocacy, Sprinklr Social gives you the best insights that can help you boost your ROI by up to 327%. Top features include:
- Social listening: Real-time insights from millions of data sources
- Competitive insights: Benchmark performance against competitors
- Social advertising: Manage ads across 30+ channels with real-time optimization
- Generative AI capabilities: Intelligence on best content formats and schedules
2. Google Analytics
Google Analytics helps track the impact of social media on website performance. It also allows you to set goals, track conversions and measure the effectiveness of social media campaigns in achieving specific outcomes, like sales or lead generation. By integrating with Unified Analytics, it lets you view combined data from both channel-level metrics and Google Analytics in one widget. Seamless data integration ensures consistent and accurate reporting, helping optimize your social marketing strategies.
3. Instagram insights
Instagram insights provide valuable information about how your audience engages with your content. With key metrics such as content engagement (likes, comments, shares), follower growth and activity times, you can identify peak engagement periods. You can also get demographic data on your followers, such as age, gender and location to optimize your content strategy.
Also read: How to Use Instagram for Business
4. Facebook insights
Using native Facebook insights, you can get key details about brand performance, audience engagement and content effectiveness on the platform. You can track key metrics such as reach, impressions, post reactions, comments and sentiment analysis. This can help you refine your strategy by analyzing interactions, mentions and trends, to optimize engagement and grow your Facebook presence.
5. LinkedIn analytics
LinkedIn analytics provides access to powerful data like engagement, reach and demographics, that can help you track content and ad performance. It is especially useful for B2B companies that drive maximum engagement from this social channel. By analyzing key metrics such as engagement rates, follower growth and click-through rates, you can refine your strategies and make data-driven decisions to optimize social efforts.
Additional read: Ultimate Guide to B2B Social Media Marketing
Capture all social media insights accurately
Tracking social media insights is a non-negotiable for optimizing your social media strategy and ensuring your marketing efforts pay off. By monitoring key aspects like audience insights, competitor performance and sentiment of your customers, you can pinpoint what resonates with your audience and adjust your social media approach accordingly.
To make the most of your social insights, you must regularly analyze them to keep up with the latest trends, refine targeting accurately, and boost engagement. Ready to see how data-driven decisions can enhance audience connection and drive sustained traffic growth? Try Sprinklr Social today and unlock actionable insights for your business!
Frequently Asked Questions
Social media insights improve content and ad targeting, boost engagement and drive precise marketing decisions for higher ROI.
Social insights help clarify audience preferences and behaviors, using which you can create targeted content to attract and convert qualified leads.
Engagement rates, audience demographics, content KPIs, competitive benchmarking and sentiment insights are key social media insights you must track.
Insights on social media reveal what content resonates most with your audience, optimal posting schedules and frequencies and most popular formats for better engagement.
They provide customer behavior data, helping sales teams tailor pitches, nurture leads and improve conversion rates.
