Top 5 Social Media Management Tips to Improve Efficiency

Managing social media can feel like a juggling act, but it’s incredibly rewarding when done right. The secret to success? Effective social media management. So what you need are actionable social media management tips to maximize value generation and save precious time.  

Planning is a key component of social media management. Companies with social media plans can generate 78% more leads than those without. This makes social media an important channel for brand marketing. But the real question is — how do you consistently turn social media channels into lead generation powerhouses?   

Fevicol knows a thing or two about effective social media management. Recently, the company teamed up with Tinder and over 100 other brands for a Friendship Day campaign on Instagram. Fevicol’s social media team crafted simple yet impactful pinned comments to reach a solid 3.2 million users. This, without a doubt, led to a spike in the company’s follower count and lead conversion as well.  

Considering its importance, today, we’ll be covering the best social media management tips to elevate your brand's online presence, with an expert take on personalizing social interactions so you can ace all things social. 

How companies manage social media 

Even though 80% of consumers make purchasing decisions based on social media content, many companies still use a scattergun approach. They need a dedicated social media manager to aggregate and optimize content on social channels. 

Without an editorial calendar and clear publishing guidelines, brands depend on ad-hoc posting. The flood of content often results in information overload. Platform oversaturation is another issue — trying to be on every social platform can spread your resources too thin. 

Focusing on vanity metrics rather than conversions often makes people neglect the more meaningful aspects of business performance, yet this is a common issue. At other times, due to the lack of clearly defined brand guidelines, social media managers chase any viral trend even remotely aligned with their product. The result? A bored audience and a reactive content strategy that puts you behind your competitors. 

Successful social media management requires an audience-centric approach that leverages platforms effectively, measures impact beyond superficial metrics, supports proactive engagement and delivers tailored content.  

If this seems like a bit much for you right now, fret not. We’ve got you covered with strategic tips on how to generate substantial ROI out of optimal social media management. 

5 Advanced social media management tips 

Social media is no longer just a platform for sharing cat videos. It's a complex ecosystem where brands battle for attention, engagement and customer loyalty. You need a calculated approach to cut through the noise and build a thriving online customer community.  

As such, here are five essential tips backed by insights from seasoned marketers and real-life brands:   

Tip #1: Create a content calendar 

A solid social media calendar helps you win half the battle but figuring it out is no walk in the park. From brainstorming content ideas to hitting publish at the right time and tracking social media ROI, making a structured social media calendar can help you in many ways. So you need to:   

• Audit your social channels: Look at social media metrics like engagement rates, reach, impressions and CTRs to understand what's working and what's not. Based on user activity, find the best time slots to publish. At this stage, you can also bid goodbye to channels with low engagement and conversions. 
• Create an ideal customer profile (ICP): Know your audience inside and out — their age, gender, location, income, education, occupation, interests, values and engagement behaviors. This is so your content calendar is focused on the right and relevant people. 
  
  Take actress Katrina Kaif’s brand KayBeauty, for example. Though nascent, the company’s Instagram is always on point. Kaif drops “how-to” snippets, product launches and sneak peeks into her life. The brand’s Hydra lipstick sold out in hours, thanks to a deep understanding of its ideal customer profile and exceptional social media management.  Source  
• Group your content into thematic buckets: Just like your marketing content, apply the ToFu-MoFu-BoFu framework to your social media marketing funnel. This ensures a balanced approach that caters to different customer journey stages. 
  
  For example, if you're posting five days a week, consider dedicating one day to a product demo (BoFu) and another to a carousel highlighting a common customer pain point (ToFu). Here’s the Instagram feed of Lay’s with a rich mix of content that includes celebrity endorsements, user-generated content and product launches:  Source  

💡 Pro Tip: Use an AI-powered social media management solution to manage content planning, production, distribution and analytics. It takes the guesswork out of your social media content strategy and offers a unified view of your content. This way, you can use a single platform to publish across multiple social media channels simultaneously and at AI-recommended times, too. 

UNIFY YOUR SOCIAL MEDIA MANAGEMENT NOW

Tip #2: Deploy a social listening tool 

Social listening has become a marketing must-have. Unsurprisingly, nearly 61% of businesses tap into social listening to manage brand reputation and identify customer sentiment. Let's dive into how to make it work for your brand:

• Discover what’s trending: Uncover the hottest keywords, brands and trends your audience is buzzing about. 
  
  Take Groupon, for example. The company used Sprinklr's social listening tool to tap into merchant sentiment and identify booming industries — beauty, health and wellness. This led to a massive 300% increase in social mentions on Groupon Day in 2021. 

• Use social listening to close feedback loops: A bad customer experience can turn into a PR nightmare very quickly. Research shows that about 50% of dissatisfied customers air grievances on social media. So it’s important to identify customer pain points before they escalate into widespread dissatisfaction. Track their social messages for your brand on a centralized platform.
  
  Here is a use case of social listening in action — Amazon's response to delivery delays:  Source  
• Build a topic library: Ensure you are not just scratching the surface with basic, already overused keywords. For instance, if you set up social media listening for a skincare brand, go beyond "skincare" and "beauty." Dive deeper into customer pain points and trending keywords like “retinol,” “SPF” and “vitamin C.” This way, you’ll have 360-degree visibility into customer sentiment and strategic input to feed your next hashtag strategy. Source  

Learn More: How to Find the Hashtags That Actually Work 

Tip #3: Power your social media with AI  

AI in social media is everywhere in 2024. Facebook has already reported a 7X ROAS on some AI-powered ad campaigns. But the real question is, how do you use it for social media management? Let’s explore this:  

• Match with influencers: Leverage AI to find the best influencers for your target market based on reach, social media engagement, audience analysis, and content performance. See how well they align with your brand image and business values. 
• Gamify the shopping experience: Customers may want to see how your products will look on them before making a purchase. AI can make that happen through virtual try-ons and previews.  
  
  For example, Nike created Reactland, a side-scrolling video game, to promote the brand’s Epic React shoe in China. It lets players test out the new model on a treadmill. Users can share short video clips of their virtual try-on on social media.  Source  
• Personalize social ads: AI can analyze your audience demographics, interests, behaviors and preferences to serve personalized ad content at the right time.   

Tip #4: Analyze data to drive conversions

Businesses cannot become “brands” without data. Social media analytics is crucial for measuring your marketing ROI in a competitive business landscape.  

To get started, enable UTM tracking to understand the traffic source, type (paid or organic) and campaigns causing traffic spikes. Later, use social media analytics to:   

• Optimize your social media posting schedule and timings: Improve visibility and engagement by closely examining post-performance data, including reach and engagement. Schedule your posts based on peak activity hours to reach your target audience effectively.  
• Track campaign effectiveness: Use metrics like customer acquisition rate, brand mentions and impressions to measure the success of your recent campaigns and achieve your marketing goals.  
• Find the best-performing content: Understand what content performs best with your target audience — behind-the-scenes, product drops, Instagram Reels, carousels or Stories. Based on the results, tweak your social media strategy. 

💡 Pro Tip: Use a social media management platform like Sprinklr that combines pre- and post-engagement analytics for your marketing campaign. Sprinklr brings together all your social media data from multiple channels. This means you can analyze every interaction in one place, from initial impressions to final conversions. What’s more, you can use it to create tailored reports, get AI-powered actionable recommendations and enhance your engagement.  

FIND ACTIONABLE SOCIAL DATA NOW

Tip #5: Automate your social media  

Automation puts your social media on autopilot (with an added human touch). It helps you eliminate repetitive tasks so you can focus on creating organic, customer-centric content while staying ahead of your competitors.  

Use a social media automation tool to:  

• Deploy multi-lingual chatbots: Use customer service bots to auto-reply about hours of operation, package delivery timelines or product returns. This can reduce customer wait times, improve satisfaction and ensure smooth agent hand-offs. Here’s an example of how that’s made possible by Sprinklr’s chatbots. Source 
• Create automated messages: Welcome new followers on your Instagram broadcast channel or LinkedIn communities with automated texts. Introduce your brand's value proposition and clearly communicate the benefits of joining your community. This is the best time to generate excitement about your upcoming events. Include limited-time offers like Black Friday sales or exclusive perks like discount codes and free community resources. 
• Customize tailored alerts: Create smart alerts with customer intelligence software, like Sprinklr Insights, that offers real-time warnings by monitoring post volume, engagement levels and sentiment. You can even create custom alerts based on severity and type. However, to avoid spam, limiting the maximum number of alerts to 25 daily is best. 

Future-proof your social media management with Sprinklr Social  

“Social media is not only more cost-efficient than advertising, but it also offers great opportunities for innovative engagement with your customers” — Richard Branson, co-founder of the Virgin Group.  

You now have the best social media management tips. As we round up, remember to make AI a tool in your marketing arsenal. Automate mundane tasks such as scheduling posts, image selection and even basic customer service requests to focus on more ROI-generating initiatives. And use social media analytics to make data-based decisions and measure social media effectiveness.  

If you need help here, leverage Sprinklr Social. The platform supports conversational commerce, helps manage 30+ social channels through a central hub and tracks social data and performance.  

Want to find out first-hand how it can make social media management that much easier?