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Social media video sizes for different platforms in 2025 [Updated]
Ever wondered why some social media videos look flawless while others come across as pixelated disasters? It often boils down to one critical factor — getting your social media video sizes right. Without optimization, videos risk looking stretched, cropped or blurry, leading to a poor viewer experience and reduced engagement.
In a competitive digital landscape where 60% of businesses use video as a core marketing tool, precision is everything. Videos that meet platform-specific requirements not only look professional but also earn better visibility and engagement from algorithms. In fact, 90% of marketers report improved lead generation from video content, making it clear that adhering to video specs isn’t optional — it’s essential.
This cheat sheet is your ultimate guide to platform-perfect social media video specs in 2025. Whether you're scaling campaigns across teams or striving for that polished, enterprise-ready output, these insights will help ensure every video lands exactly as you intend — crisp, clear and impactful.
Why do social media video specifications matter?
With videos projected to make up more than 82% of all consumer internet traffic in 2025, ensuring your videos are sized optimally isn’t just a best practice — it’s a necessity.
Every platform — Facebook, TikTok, Instagram, X (formerly Twitter), LinkedIn and others — has unique specifications for video dimensions. Adhering to these guidelines ensures:
· Better viewer experience: Crisp, professional videos look great on any screen, enhancing the viewing experience.
· Higher social media engagement: Polished, well-sized videos are more likely to be shared, liked, and commented on than blurry or awkwardly cropped ones.
· Improved visibility: When your videos meet platform specifications, social media algorithms are more likely to showcase your content to a larger audience, increasing your reach and visibility.
· SEO advantages: Websites featuring videos are 53 times more likely to rank on Google, amplifying your digital presence.
For enterprises, these benefits translate directly into measurable ROI — whether it’s driving better engagement with key stakeholders or elevating brand perception.
Social media video sizes for different platforms
Just like Cinderella’s slipper, your videos need to fit perfectly — only this time, it’s about the right platform specifications. Get the dimensions right and your content will stand out effortlessly. Miss the mark and you’re looking at awkward cropping, poor playback or worse — losing your audience’s attention.
So, let's get it right! We're breaking down the ideal video sizes for the below social channels:
Facebook videos can be a total maze. The platform puts your video into feeds, sidebars and even inboxes, each with different requirements. Plus, you must work within those upload limits and ensure your video fits Facebook's technical specs.
But what are those requirements?
Think of this as your cheat sheet for Facebook video specs. Whether you run ads or post for organic growth, this guide will help your videos shine.
Regular Facebook feed videos
These videos are shared through posts and appear directly in users’ feeds. They’re ideal for organic growth or casual updates.
· Recommended video dimensions: 1280 x 720 pixels
· Recommended resolution: Minimum width of 1200 pixels for all aspect ratios (landscape, portrait, square). Square videos can also have a 1:1 aspect ratio (e.g., 1080 x 1080 pixels).
· Aspect ratio: 16:9 (landscape) to 9:16 (portrait)
· Maximum file size: Up to 10 GB
· Maximum video length: 240 minutes or less
· Supported video formats: MP4, MOV
💡Keep in mind: Facebook supports various video formats but recommends MP4 or MOV files for smooth uploads. Need more options? Refer to its list of supported formats.
Facebook Stories
These short, vertical videos offer an excellent opportunity for quick engagement. They function similarly to Instagram Stories and are great for reaching a wider audience.
Here are some recommended settings:
· Recommended resolution: Minimum 500 pixels
· Aspect ratio: 9:16 and 4:5 to 1.91:1
· Maximum file size: 4GB
· Maximum video length: 1-15 seconds
· Supported video formats: MP4, MOV
💡 Pro Tip: Film your videos vertically to leverage the 9:16 aspect ratio. Include text and graphics within the frame for greater impact. Keep your primary information centered so it doesn’t get cropped when viewed.
Facebook 360°
Facebook’s 360° videos create an immersive experience, allowing users to explore content by moving their devices or dragging their screens.
· Recommended resolution: 5120 x 2560 with aspect ratio 2:1 for monoscopic videos, 5120 x 5120 with aspect ratio 1:1 for stereoscopic videos
· Maximum file size: Up to 10GB
· Recommended video length: Up to 30 minutes
· Supported video formats: MP4 or MOV
· Frame rate: 30 FPS
💡 Pro Tip: Avoid embedding CTAs within the video frame. Instead, include them in the title or description to maintain a seamless viewing experience.
Here are 7 Tips to Get More Views on Facebook!
Facebook Reels
Facebook Reels are short, engaging, vertical videos designed for quick consumption and high audience engagement. They’re ideal for trends, behind-the-scenes content or bite-sized storytelling.
· Recommended resolution: 1080 pixels
· Aspect ratio: 9:16
· Maximum file size: 1 GB
· Maximum video length: Up to 90 seconds
· Supported video formats: MP4, MOV, AVI
· Frame rate: Between 24 and 60 frames per second
💡 Pro Tip: Leverage popular music and trending hashtags to increase visibility. Keep transitions smooth and visuals dynamic to hold your audience’s attention until the end.
Facebook video ad specs
Each type of Facebook video ad has specific rules, requiring you to customize your content accordingly.
Learn more about Facebook Ad Formats here!
Let's break down each of them:
1. Facebook in-feed video ads
Facebook in-feed video ads appear directly with regular posts on your feed, so they need to blend in and feel organic.
· Recommended resolution: Minimum 1080 × 1080 pixels
· Aspect ratio: 1:1 (desktop or mobile), 4:5 (mobile only)
· Maximum file size: 4 GB
· Maximum video length: 5 seconds to 15 seconds (desktop) and 5 seconds to 15 minutes (mobile)
· Supported video formats: MP4, MOV, GIF
· Text recommendations: 125 characters (primary text), 40 characters (headline)
2. Facebook carousel video ads
Facebook carousel video ads give you more room to play. Carousel posts are great for showcasing multiple products or features.
· Recommended resolution: Minimum 1080 × 1080 pixels
· Aspect ratio: 1:1 or 4:5
· Recommended number of carousel cards: 2 to 10
· Maximum file size: 4 GB
· Maximum video length: 1 second to 240 minutes
· Supported video formats: MP4, MOV, GIF
· Text recommendations: 80 characters (primary text), 45 characters (headline), 18 characters (description)
3. Facebook collection video ads
These ads combine a cover video or image with three product images below.
· Recommended resolution: minimum 1080 x 1080 pixels
· Aspect ratio: 1:1
· Maximum file size: 4 GB
· Supported video formats: MP4, MOV, GIF
· Text recommendations: 125 characters (primary text), 40 characters (headline)
· Landing page URL: Required
· Instant experience: Required
4. Facebook instant experience video ads
Facebook instant experience video ads are full-screen experiences. Perfect if you want to create something immersive or feature multiple videos.
· Recommended width: 720 pixels
· Maximum file size: 4 GB
· Recommended video formats: MP4, MOV
· Recommended video length: Under 2 minutes
· Captions: Recommended
5. Facebook slideshow video ads
Facebook slideshow video ads are an excellent option if fancy videos aren't your thing. Slideshows still catch your eye and work well on slower connections.
· Resolution: 1080 × 1080 pixels
· Aspect ratio: 16:9 or 1:1
· Maximum file size: 4 GB
· Recommended number of slides: 2-15
· Slideshow duration: Maximum 15 seconds
· Recommended picture format: MP4 or MPV
· Recommended maximum frame rate: 30 fps
6. Facebook Stories ads
These pop up between regular Stories and are designed for vertical, immersive engagement.
· Resolution: Minimum 1080 × 1080 pixels
· Aspect ratio: 9:16
· Resolution: 1440 x 2560 pixels
· Maximum file size: 4GB
· Recommended video formats: MP4, MOV and GIF
· Video length: 1 second to 2 minutes. Video ads longer than 10 seconds will be split into separate Stories cards.
· Text recommendations: 125 characters (primary text), 40 characters (headline)
💡 Pro Tip: Hook viewers within the first 3 seconds of your video with upbeat visuals, text or graphics. Reports suggest that 80% of ad-viewing on Facebook happens without sound. So, add captions to aid silent viewing.
Learn more on Facebook and Instagram Ads Reporting Metrics right here!
Instagram has evolved into a video-first platform, making it a critical space for engaging your audience. From carousels to Reels, each video type has unique specifications to maximize impact. Let’s break it down!
Instagram Reels
Short, dynamic and personality-packed, Reels are Instagram’s most engaging format.
· Recommended resolution: At least 500 x 888 pixels
· Aspect ratio: between 1.91:1 and 9:16
· Maximum file size: 4 GB
· Maximum video length: 3 seconds to 15 minutes
· Supported video formats: MP4, MOV
· Frames per second: Minimum of 30 FPS with a minimum resolution of 720 pixels
💡 Pro Tip: Use a mix of hashtags, including trending, moderately popular and evergreen ones. This diversified strategy expands reach and boosts visibility.
Want access to the perfect hashtags? Try Sprinklr’s AI-powered Instagram Hashtag Generator for free! Instantly get the perfect hashtags to enhance visibility and engagement. Powered by Sprinklr AI+, it’s quick, easy and designed to get your content noticed.
Instagram Stories
Instagram Stories are brief, 24-hour snapshots that are excellent for keeping your followers engaged.
· Recommended resolution: Minimum 1080 × 1920 pixels
· Aspect ratio: 9:16
· Maximum file size: 4 GB
· Maximum video length: Maximum of 60 seconds
· Supported video formats: MP4, MOV
· Text recommendations: 125 characters (primary text)
💡 Pro Tip: Drive engagement by adding a poll before your CTA. Use the poll results to create deeper audience connections within the story sequence.
Additional Read: Instagram Stories 101 for Brands
Instagram video ads
Instagram’s video ad ecosystem is robust, driving billions in ad revenue. Here’s a breakdown:
1. Carousel video ads
Showcase products or services from different angles, using up to 10 video cards and a call-to-action button.
· Resolution: Minimum 1080×1080 pixels
· Aspect ratio: 1:1 or 4:5
· Maximum file size: 4 GB
· Recommended video formats: MP4, MOV or GIF
· Video length: 1 second to 2 minutes
· Number of carousel cards: 2 to 10
· Text recommendations: 125 characters (primary text), maximum 30 hashtags
· Frame rate: 23-60 fps
Good to know: How to Create Instagram Carousel Posts from Scratch
2. Instagram Stories ads
Instagram Stories ads blend into your audience’s Stories feed, perfect for catching them while they scroll.
· Resolution: 1440 x 2560 pixels
· Minimum width: 250 pixels
· Aspect ratio: 9:16
· Maximum file size: 4 GB
· Recommended video formats: MP4, MOV or GIF
· Video length: 1 second to 60 minutes
· Text recommendations: 125 characters (primary text)
💡 Pro Tip: Leverage Instagram’s pre-roll Stories ads by collaborating with influencers. Showcase your offering in their organic Stories, creating a smooth viewing experience that feels authentic and relevant.
X (formerly Twitter)
With 611 million monthly active users, X (formerly Twitter) is where conversations happen, especially in technology, entertainment and trending topics. To make your video content stand out, mastering X’s video rules is key.
X landscape & portrait videos (organic)
When uploading videos to X, you can choose from landscape, portrait or square formats. These options ensure your content is optimized for various devices without needing external links.
· Recommended resolution: 1280 x 720 (landscape), 720 x 1280 (portrait), 720 x 720 (square)
· Aspect ratio: 16:9 (landscape or portrait), 1:1 (square)
· Maximum file size: 512 MB
· Maximum video length: Up to 140 seconds
· Supported video formats: MP4/MOV for mobile apps, MP4 with H.264 video codec for webpages
· Recommended frame rates: 30 FPS, 60 FPS
· Maximum bitrate: 25 Mbps
💡 Pro Tip: Keep your captions concise and engaging, as X enforces a 280-character limit. Pair your video with a compelling call-to-action to drive clicks and engagement.
X video ad specs
Looking to promote your video through paid ads on X? You can use the same formats as X organic videos. Stick to the same specs for both organic and paid social media videos to ensure maximum visibility.
Read More: How to Build a Successful X Ad Funnel
Videos are a powerful tool on LinkedIn — users are 20x more likely to share videos than other content types. But before hitting the record button, remember these key video specs for the best results:
LinkedIn in-feed videos
Skip YouTube links and upload directly to LinkedIn for higher engagement. Looking for even better results? Combine organic videos with LinkedIn video ads to target decision-makers and enhance your social media presence.
· Resolution range: 256 × 144 pixels to 4096 × 2304 pixels
· Aspect ratio: 1:2.4 to 2.4:1
· Maximum file size: 5GB
· Accepted video length: 3 seconds to 10 minutes
· Accepted video formats: ASF, FLV, MPEG-1, MPEG-4, MKV, WebM, H264/AVC, MP4, VP8, VP9, WMV2, WMV3 (see list here)
· Frame rate range: 10 FPS to 60 FPS
· Bitrate range: 192 KBPS to 30 MBPS
💡 Pro Tip: LinkedIn’s automated closed captioning tools improve SEO discoverability and engage silent viewers. Use captions with relevant keywords to make your videos searchable and inclusive.
Read More: How to Build a LinkedIn Marketing Strategy [That Actually Works]
LinkedIn Live
LinkedIn Live is perfect for real-time interaction on your profile, Page or Event. However, it’s not as simple as hitting “Go Live.” You’ll need to meet LinkedIn’s access criteria and use a third-party streaming tool.
· Recommended resolution: 720p with maximum 1080p
· Aspect ratio: 16:9
· Key frame: Every 2 seconds (60 frames @ 30 fps)
· Recommended video bitrate: 3.5 Mbps with maximum 6 Mbps
· Audio bitrate: 128 Kbps
· Audio sample rate: 48 KHz sample rate
· Encoding: H.264 video, AAC audio
· Protocol: RTMP/RTMPS
💡 Keep in mind: LinkedIn Live requires a streaming tool like Restream, StreamYard or Socialive. Choose a partner platform to start your live broadcasts seamlessly.
LinkedIn video ads
Video ads on LinkedIn blend into feeds while being clearly labeled as "Promoted." They’re an excellent way to reach professionals and showcase your message effectively.
· Recommended dimensions and resolutions:
o Vertical (4:5): Min 360 x 450 pixels, Max 1080 x 1350 pixels
o Vertical (9:16): Min 360 x 640 pixels, Max 1080 x 1920 pixels
o Landscape (16:9): Min 640 x 360 pixels, Max 1920 x 1080 pixels
o Square (1:1): Min 360 x 360 pixels, Max 1920 x 1920 pixels
· Aspect ratio:
o Vertical: 4:5, 9:16
o Landscape: 16:9
o Square: 1:1
· Video file size: Minimum 75 KB and maximum 200 MB
· Recommended video formats: MP4
· Video length: 3 seconds to 30 minutes
· Recommended frame rate: 30 FPS
· Text recommendations: 255 characters (ad name), 70-200 characters (headline), 150-600 characters (introductory text)
YouTube
YouTube isn’t just the second-largest search engine — it’s an unmatched opportunity for brand visibility. To stand out, let’s understand the platform’s video specs.
Standard YouTube videos
YouTube accepts various video formats, but for the best fit on their player, use a 16:9 aspect ratio. On web browsers supporting other aspect ratios, YouTube may add padding (vertical black bars on either side of the video) for optimal viewing.
· Resolution:
o 4320p (8k): 7680×4320
o 2160p (4K): 3840×2160
o 1440p (2k): 2560×1440
o 1080p (HD): 19420×1080
o 720p (HD): 1280×720
o 480p (SD): 854×480
o 360p (SD): 640×360
o 240p (SD): 426×240
· Aspect ratio: 16:9 default
· Max file size: 256 GB or 12 hours, whichever is less
· Recommended video formats: MOV, MPEG-1, MPEG-2, MPEG4, MP4, MPG, AVI, WMV, MPEGPS, FLV, 3GPP, WebM, DNxHR, ProRes, CineForm, HEVC (h265) (see full list here)
· Video length: Up to 12 hours, depending on file size
💡 Pro Tip: Leverage YouTube End Screens to promote further screen time. This will help you avoid mid-roll video ads. YouTube end screens are clickable elements in a video's last 5-20 seconds. Highlight 2-3 related videos from your channel at the end of each video, like a "Watch Next" CTA.
Here are 10 Best Social Media Call-to-action (CTA) Examples
YouTube Shorts
Jump into the short-form video trend with YouTube Shorts, ideal for audience engagement and virality.
· Recommended resolution: 1920 x 1080 pixels
· Aspect ratio: 9:16 (vertical)
· Maximum file size: 10 MB
· Recommended video length: Up to 60 seconds; it can comprise several 15-second videos or one single video
· Supported video formats: Click here for a list of all supported formats
💡 Pro Tip: Use the YouTube Music Library to select background tracks that enhance your video's mood. Pair it with compelling text overlays, e.g., "Subscribe Now" or "Explore More."
You can now use Sprinklr to Create and Publish YouTube Shorts and then generate reporting for them. Learn how right here!
YouTube video ads
YouTube ads offer a prime opportunity to reach your target audience on the world's biggest video platform. But getting your ad dimensions and formats right is crucial for success, especially when better social media conversions are linked to brands nailing their specs.
Here are different ways you can use ads on YouTube:
· Skippable video ads: The classic "skip after 5 seconds" kind. Great for reaching a broad audience across devices.
· Non-skippable video ads: Short and sweet (15 seconds maximum). Your message is guaranteed to be seen from start to finish.
· Mid-roll video ads: These are like commercial breaks placed within longer videos (8+ minutes), with some skip options for viewers.
· Bumper video ads: These are lightning-quick, non-skippable videos placed before, during or after a video. Just 6 seconds to grab attention, perfect for mobile viewers.
· Display ads: These pop up in search results and next to videos. Think of them as eye-catching posters that lead to your main video.
While these ad types have different durations, they all share the exact dimensions of regular YouTube videos, simplifying content formatting.
Specs for all ads:
· Recommended resolution: 1920 x 1080px (horizontal), 1080 x 1920px (vertical), 1080 x 1080px (square)
· Aspect ratio: 16:9 (horizontal), 9:16 (vertical), 1:1 (square)
· Maximum file size: 256 GB
· Supported video formats: MPG (MPEG-2 or MPEG-4), WMV, AVI, MOV and FLV, MPEG-1, MP4, MPEGPS, 3GPP, WebM, DNxHR, ProRes, CineForm and HEVC (h265) (see full list here)
Additional information on YouTube Ads: Video Campaign Ad Specifications
YouTube live stream
YouTube Live Stream lets you broadcast video content in real time to your YouTube channel. You can interact directly with your audience, sharing live events as they happen. YouTube Live Streaming offers flexibility in terms of resolution and bitrate.
· Resolution and frame rate: 4K/2160p @60 FPS or 30 FPS, 1440p @60 FPS or 30 FPS, 1080p @60 FPS or 30 FPS, 720p @60 FPS, 240p - 720p @30 FPS (see the list here)
· Maximum frame rate: 60 FPS
· Recommended aspect ratio: Square
· Protocol: RTMP/RTMPS streaming
· Video codec: H.264, H.265 (HEVC), AV1
💡 Pro Tip: Use trusted streaming platforms like Restream, StreamYard or OBS for seamless broadcasting. Optimize your streams with high-quality audio and live captions for accessibility.
Interesting Read: How to Use Live Streaming on Social Media Effectively
TikTok
TikTok isn’t just about dance challenges anymore. As of Q4 2024, the platform generated an impressive $1.123 billion globally, cementing its position as a go-to destination for brands seeking meaningful engagement with massive audiences.
TikTok in-feed videos
TikTok thrives on short, mobile-first videos that demand attention. While you can upload longer videos from external sources, those filmed directly within the app tend to perform better if they’re snappy and engaging.
· Recommended resolution: 1080 × 1920 pixels
· Aspect ratio: 9:16 (vertical), 1:1 (square), 16:9 (horizontal/landscape).
· Maximum video file size: 287.6 MB (iOS), 72 MB (Android), 500 MB (web upload)
· Recommended video length: 3 minutes long when recorded in-app and up to 10 minutes when uploaded
· Supported video formats: MP4, MOV
· Frame rate: 30 FPS - 60 FPS
TikTok news feed video ads
For enterprises looking to amplify their content, TikTok ads are a strategic tool. These seamlessly blend into the feed, mirroring the format of organic TikTok videos but with precise targeting capabilities.
· Recommended resolution: 540 x 960 pixels, 640 x 640 pixels, or 960 x 540 pixels
· Aspect ratio: 9:16 (recommended),1:1 or 16:9
· Maximum file size: 500 MB
· Maximum video length: 5 to 60 seconds, 15 secs (maximum engagement)
· Supported video formats: MP4, MOV, MPEG, 3GP, AVI
💡 Pro Tip: With 70-80% of TikTok users watching videos in silent mode, text overlays are essential. Make the first three seconds count by using visually striking, concise text to hook viewers instantly.
Pinterest is no longer just about mood boards — it’s a platform where people actively search with intent to buy. That makes it a goldmine for showcasing your products with engaging video ads.
Not quite ready for full-fledged ads? Start small with Idea Pins, Pinterest’s built-in feature that lets you create short, eye-catching video clips — no business account required.
· Recommended resolution: 1200 x 1800 pixels
· Aspect ratio: 1:1 (square) or 2:3 (vertical), 4:5 (vertical) or 9:16 (vertical)
· Maximum file size: 2 GB
· Video length: 4 seconds to 15 minutes, recommended length is 6 -15 seconds
· File type: MP4, MOV or M4V
· Text recommendation: 100 characters (title), 500 characters (description)
💡 Pro Tip: Leverage Pinterest’s Idea Pins feature to create multi-video sequences. Arrange clips strategically:
Ø Begin with a square video to grab attention.
Ø Follow with a landscape video highlighting your product.
Ø End with a vertical video offering a behind-the-scenes glimpse or a CTA.
Read More: How to Use Pinterest for Business: 5 Actionable Use Cases
Snapchat
Snapchat’s interactive features like filters and lenses, paired with formats like Stories and Spotlight, make it an ideal platform to captivate tech-savvy Gen Z and millennial audiences.
Single videos and video ads
Short, engaging videos are a great way to highlight your brand's personality while maintaining a conversational tone with your audience.
· Recommended resolution: 1080 x 1920 pixels
· Aspect ratio: 9:16
· Maximum file size: 1 GB
· Accepted video formats: MP4 and MOV and H.264 encoded
· Video length: 3 -180 seconds, with file size less than 1GB
💡 Pro Tip: Use Snapchat Studio to create layered video ads. Add interactive elements like polls, quizzes or strategic text overlays to make your ads more dynamic. This transforms static content into immersive, engaging experiences tailored for your audience.
Story video ads
Looking to leave a bigger impact? Story video ads seamlessly blend into the user’s experience, appearing between regular Snapchat Stories or within Snapchat Discover. Incorporate a clear CTA or branded tile to drive conversions.
· Recommended resolution: 1080 x 1920 pixels
· Aspect ratio: 9:16
· Accepted video formats: MP4 and MOV
· Video length: 3 - 180 seconds
4 Tips to boost your social media video engagement
You’ve perfected the video dimensions, but the results still feel underwhelming. What’s missing?
To make your videos the centerpiece of your social media strategy, here are four high-level best practices to elevate your approach:
1. Know your audience
Knowing your audience and what excites them can make all the difference in social media marketing. Forget the guesswork — Sprinklr Social provides real-time audience insights to help you craft impactful content.
With its Audience Insights, you can:
· Capitalize on social media trends: Identify what’s buzzing in real-time to create videos that hit the mark.
· Build targeted lists: Use insights to segment your audience for precision marketing.
· Monitor meaningful conversations: Leverage Sprinklr’s social listening capabilities to tune into what matters most to your audience.
2. Optimize your video
Search engines like Google prioritize videos that provide concise, relevant answers. To boost visibility:
· Add clear titles, descriptions and tags with the right keywords
· Ensure your content aligns with your audience’s search intent
Here's a tip: Simplify the video optimization process with Sprinklr Social which allows you to optimize videos directly by adding metadata, ensuring proper formatting and compressing files for multi-platform compatibility — all in one place.
3. Post native content
Uploading videos natively on social media platforms (rather than sharing links) significantly boosts engagement. Native content signals that you understand and cater to each platform's audience, leading to:
· Increased visibility
· Higher engagement (likes, shares, comments)
· Better platform algorithms favorability
4. Publish at the right time
Timing can make or break your content’s impact. When you posting at the best times on social media ensures your videos get maximum exposure, leading to:
· Better reach and engagement
· Increased chances of going viral
· Higher social media ROI on ad spend
Sprinklr’s Smart Scheduling takes the guesswork out of timing by analyzing audience data to identify the best posting windows for each platform. This ensures your content is seen when your audience is most active.
Final thoughts
They say, “Failing to plan is planning to fail” and when it comes to social media video content, that couldn’t be more true. With specs varying across platforms and audience attention spans shorter than ever, precision is your best friend.
This cheat sheet isn’t just about the numbers; it’s your roadmap to creating content that not only meets technical requirements but also captures hearts and drives results. From Instagram Reels to LinkedIn videos, knowing the right specs means your message is delivered exactly as you intend — sharp, engaging and impactful.
And if all these specs still feel like a whirlwind, remember: Sprinklr can make your journey smoother. From optimizing video dimensions to scheduling at peak engagement times, it helps you focus on what truly matters — crafting stories that connect and convert.
So, go ahead, make those pixels count and let your videos do the talking in 2025. The stage is set — how will your brand shine?
Frequently Asked Questions
Yes, videos are more captivating than static images or text and features like autoplay enhance their visibility. They are information-dense and easy to digest. Many platforms allow you to embed interactive elements into your videos, encouraging participation.
Format | Ideal for | Works well on |
Short-Form Videos (< 2 Minutes) | Attention-grabbing snippets, product demos, quick tutorials and behind-the-scenes glimpses | Instagram Reels, TikTok, Twitter, Facebook and LinkedIn in-feed videos |
Live Videos | Real-time engagement, Q&A sessions, product launches, behind-the-scenes events | Instagram Live, Facebook Live, YouTube Live, etc. |
Long-Form Videos (> 2 Minutes) | In-depth tutorials, documentaries, interviews and educational content | YouTube (primarily) and Facebook in-feed videos |
Story Videos | Ephemeral, casual content, daily updates, behind-the-scenes snippets and user-generated content | Instagram Stories, Facebook Stories, LinkedIn Stories (though not as widely used) |
There is no one-size-fits-all video bitrate for social media. Most platforms require a minimum of 5 Mbps for decent quality. Higher bitrates are needed for detailed or fast-paced videos but increase file size, which some platforms limit. Balance quality with feasible upload sizes. Smaller files load quicker, so use compression.
Aspect ratio | Ideal for | Works well on |
Square (1:1) | Static visuals, profile pictures and short snippets | Instagram feed posts and Facebook in-feed videos |
Portrait (4:5 or 9:16) | Mobile viewing, stories, product demonstrations and behind-the-scenes | Instagram Stories, Facebook Stories and TikTok |
Landscape (16:9) | Cinematic content, tutorials and product details | YouTube and Facebook in-feed videos |
The numbers are platform-specific:
- Instagram feed videos: 3 seconds to 60 minutes
- Instagram Reels: Up to 90 secs
- Instagram Stories: Up to 60 seconds
- Twitter Videos: Up to 2 mins and 20 secs
- Facebook Feed: Up to 240 mins
- YouTube: Up to 12 hours
Even if a platform allows longer videos, your viewers' attention span may not be so accommodating. So, keep your videos snappy and engaging, especially for in-feed content.
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