Automatic Number Identification (ANI)

What does automatic number identification mean? 

Automatic number identification is a telephony feature that automatically captures and displays the originating phone number of an incoming call. Unlike caller ID, ANI can't be blocked and is often used for billing in telecommunications. It sends the caller’s number as a digital tone with the call, ensuring the information is available even if caller ID is disabled. This service is integral in environments like call centers, where it forms part of systems that manage and route incoming calls efficiently. 

Importance of using automatic number identification 

ANI serves a very specific role in call and contact centers. Here are some of the benefits it yields. 

• Reliable caller verification: ANI ensures accurate identification for security, working even when caller ID is blocked. 
• Better billing accuracy: Captures caller's number for correct billing on toll and long-distance calls. 
• Streamlined call routing: Automatically directs calls based on the originating number, speeding up responses. 
• Detecting contact center fraud: Unalterable ANI data helps detect and prevent fraudulent call activities. 
• Regulatory compliance: ANI helps ensure contact center compliance by providing unalterable proof of the caller's number, essential for legal and audit purposes.